Pelatihan Instagram Marketing Untuk Tenant Inkubator Bisnis Trilogi

Baskoro, M. Lahandi; Maulidian, Maulidian

doi:10.33330/jurdimas.v2i1.315

Cited by 5 publications

(5 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Beberapa kegiatan dengan tema seperti ini juga telah dipublikasikan oleh beberapa penulis diantaranya (Baskoro & Maulidian, 2019) (Werdani et al, 2020).…”

Section: Pendahuluanunclassified

Optimasi Penggunaan Android Sebagai Peluang Usaha Di Masa Pandemik COVID’19

Samsiana¹,

Handayanto²,

Gunarti³

et al. 2020

jabdimas

View full text Add to dashboard Cite

Some community service activities have been done as a tangible form in building a resilient community in the current Covid '19 pandemic situation. Indonesia at the moment, from the various sectors of life, experienced the bad impact caused by this pandemic, especially in the economic sector. The current community service activity has three objectives: general, specific, and sustainable objectives. It has been carried out to accelerate the growth of entrepreneurial-skill and independent communities to fight against Covid'19 disaster. Housewives, in particular, the committee members of Islamic elementary school (SDIT) Prestasi Cendikia in Bekasi became our target community. The implementation process was as follows. 1) Participant registration through the Webinar. 2) Implementation of the activity through an online meeting with Google Meet, which was divided into two sessions, i.e. the first session of theoretical material such as Android functions, means of promotion, and managing the risk of failure; the importance of mastery of Android as a social medium of sales was explained. In addition, some technical application sessions were demonstrated directly in making the sales on the android app, i.e. shoope, selly and canva. 3) The evaluation where each participant filled a response about the implementation of this community service both training and workshop. The results of the questioner were presented through menti.com site that can be seen directly the values or graphs based on the participants' responses. The results showed that the participants demonstrated their creativity and were able to utilize Android as well as social media to sell products (services and goods). Keywords: Community Service, Android, SDIT Prestasi Cendikia. Abstrak Kegiatan pengabdian kepada masyarakat ini muncul sebagai wujud nyata membangun masyarakat tangguh di era pandemik Covid’19. Dimana Indonesia saat ini, dari berbagi sektor kehidupan mengalami kepurukan dihantam habis dampak pandemik, terlebih pada sektor ekonomi. Kegiatan ini mempunyai tiga tujuan, tujuan secara umum, khusus dan berkepanjangan. Kegiatan ini dilakukan untuk percepatan proses pertumbuhan kewirausahaan masyarakat mandiri dalam suasana Covid’19. Ibu-ibu rumah tangga khususnya anggota komite sekolah SDIT Prestasi Cendikia Bekasi menjadi masyarakat bidikan pengabdian kami. Metode pelaksanaan diawali dengan (1) Registrasi peserta melalui google form, Tahap (2) Pelaksanaan kegiatan melalui google meet, dengan materi seperti fungsi Android, sarana promosi, managemen dan resiko kegagalan, serta penjelaskan akan pentingnya penguasaan Android sebagai meda social penjualan. Tahap (3) Evaluasi: setiap peserta mengisi respon atau tanggapan terhadap pelaksanaan workshop pengabdian masyarakat ini. Hasil dari kuesioner melalui menti.com akan terlihat langsung nilai ataupun grafik tanggapan peserta pelatihan. Respon yang diperoleh kegiatan workshop bagus dan perlu dilanjutkan untuk masa-masa berikutnya. Hasil pelatihan ini peserta mampu melatih kreatifitas, membangun semangat memulai bisnis online dengan memanfaatkan penggunaan Android sebagai media sosial penjualan produk-produk baik jasa maupun barang. Kata Kunci: Pengabdian Masyarakat, Android, SDIT Prestasi Cendikia.

show abstract

“…Beberapa kegiatan dengan tema seperti ini juga telah dipublikasikan oleh beberapa penulis diantaranya (Baskoro & Maulidian, 2019) (Werdani et al, 2020).…”

Section: Pendahuluanunclassified

Optimasi Penggunaan Android Sebagai Peluang Usaha Di Masa Pandemik COVID’19

Samsiana¹,

Handayanto²,

Gunarti³

et al. 2020

jabdimas

View full text Add to dashboard Cite

show abstract

“…These improvements are important to attract more customers and build a strong reputation in the market. Digital marketing also enables direct interaction and personalization with customers through social media, email marketing, and other digital platforms (Baskoro &;Maulidian, 2019;Sari, 2022). Higher customer engagement can increase customer loyalty and satisfaction, and drive better customer retention.…”

Section: Introductionmentioning

confidence: 99%

Literature Review : Strategies for Using Digital Marketing to Improve MSME Performance in Supporting SDGs Programs

Siti Rahayuningsih,

Iwan Agus Darmawan,

Sri Yuliani Pangesti

et al. 2024

IJEMA

View full text Add to dashboard Cite

The current global phenomenon shows a rapid increase in the adoption of digital technology, which has changed various aspects of life, including the micro, small and medium enterprises (MSMEs) sector. This study aims to examine effective digital marketing strategies to improve MSME performance in supporting the Sustainable Development Goals (SDGs) Program. The novelty of this research lies in a holistic approach that integrates various aspects of digital marketing, in the context of SDGs implementation. The urgency of this research is driven by the urgent need for MSMEs to remain competitive and relevant in the digital era, as well as the crucial role in the national economy and the achievement of SDGs goals. The method used in this study is Systematic Literature Review (SLR) by collecting relevant previous research through publish or perish Then analyze the article and crucify related to keywords. The results show that the use of appropriate digital marketing can help MSMEs contribute more effectively to the achievement of SDGs, especially in terms of poverty alleviation, job creation, and inclusive economic growth. The implications of this research emphasize the importance of policy support and continuous training for MSMEs in utilizing digital technology, as well as collaboration between the public and private sectors to accelerate the digital transformation of MSMEs.

show abstract

“…If studied more deeply, the low intention of entrepreneurship is not only the responsibility of the government but also the responsibility of educational institutions. Educational institutions have an important role as the first forum that can introduce entrepreneurship to students (Baskoro &;Maulidian, 2019). One of the efforts of Educational Institutions to introduce entrepreneurship by providing Entrepreneurship Education learning.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Entrepreneurial Education and Entrepreneurial Skills on Entrepreneurial Intentions through the Internship Program as an Intervening Variable for Vocational School Students in Banyuwangi Regency

Baldan,

Hermawan,

Makaryanawati

2024

FJMR

View full text Add to dashboard Cite

This research entrepreneurial knowledge through educational curricula, entrepreneurial learning, and practical experience via internship programs. The quality of these programs is key, as better internship experiences positively affect both entrepreneurial learning and skills. Consequently, an integrated approach that combines effective entrepreneurship education, practical skills development, and impactful internship experiences is recommended. In conclusion, this research provides valuable insights into the dynamics of entrepreneurship education, skills development, and internship experiences in shaping the entrepreneurial intentions of vocational school students. The results offer a basis for refining entrepreneurship curricula and designing more effective internship programs, contributing to the broader goal of nurturing a robust entrepreneurial ecosystem in Indonesia.

show abstract

Pelatihan Instagram Marketing Untuk Tenant Inkubator Bisnis Trilogi

Cited by 5 publications

References 0 publications

Optimasi Penggunaan Android Sebagai Peluang Usaha Di Masa Pandemik COVID’19

Optimasi Penggunaan Android Sebagai Peluang Usaha Di Masa Pandemik COVID’19

Literature Review : Strategies for Using Digital Marketing to Improve MSME Performance in Supporting SDGs Programs

The Influence of Entrepreneurial Education and Entrepreneurial Skills on Entrepreneurial Intentions through the Internship Program as an Intervening Variable for Vocational School Students in Banyuwangi Regency

Contact Info

Product

Resources

About