Peluang Usaha Kecil Kuliner Rumahan Masyarakat Perum Kharisma Koka  Ditengah Pandemi Covid 19

Purpose: The economy in the MSME sector is experiencing a great crisis in the face of the Covid-19 pandemic. MSME actors must change strategies to adapt to the current pandemic conditions. The purpose of this study was to examine the effects of Covid 19 on the economy and performance of MSMEs as well as the strategies adopted by MSME players in Bangka Belitung Province. Research methodology: The data collection method employed probability sampling with google form media analyzed by using cross tabulation, trend analysis and simple mathematical modeling in projecting total economic losses to MSMEs that are active in the Bangka Belitung Island Province. Results: The results show that 84.7 percent of MSMEs experienced a negative impact due to the Covid 19 pandemic in the form of a decrease in sales turnover, reduced demand and hampered distribution of raw materials. However, 15.3 percent of MSMEs experienced a positive impact and survived in the Covid 19 pandemic conditions. Some of the strategies implemented by MSMEs to survive in the Covid 19 periods were replacing products sold with products for handling COVID 19 such as masks, hand sanitizers and others. MSME players also changed their sales strategy by selling online and maintaining customer databases. Limitation: Due to the Covid-19 condition, survey activities were carried out by using the Google Form online application. Contribution: MSMEs undertook a more aggressive marketing strategy to maintain turnover value in order to keep growing. Keywords: Covid-19, MSME, Turnover, Competitive strategy

show abstract

“…1. How will Micro, Small and Medium Enterprises (MSMEs) The following is the definition of MSMEs according to Kondoy and Rahman (2020). 1.…”

Section: Formulation Of the Problemmentioning

confidence: 99%

The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era

Reniati

Akbar

Rudianto

2020

AMOR

View full text Add to dashboard Cite

show abstract

“…Kesimpulan dari penelitian tersebut menjelaskan bahwa usaha kuliner rumahan sangat membantu masyarakat untuk menutupi kebutuhannya pada masa pandemi Covid 19. Baik dari sisi masyarakat yang bertindak sebagai penjual yang memproduksi kebutuhan rumah tangga seperti makanan, kebutuhan yang lain ditengah krisis covid 19 (Kondoy & Rahman, 2020) Mengacu pada analisis situasi, dapat dilihat permasalahan pada keluarga Pra sejahtera di Kota Padang meliputi beberapa hal berikut; (1) Keluarga Pra sejahtera yang ada di Kota Padang sudah memiliki usaha yang berkaitan dengan sektor ekonomi kreatif, namun belum berkembang dan diperlukan pendampingan untuk pengembangan usaha tersebut (2) Masih minimnya pengetahuan dan metode untuk memasarkan hasil usaha, jika keluarga tersebut menciptakan kreatifitas ekonomi yang memiliki nilai jual ekonomis Adapun solusi yang bisa diterapkan dalam waktu singkat yaitu, memberikan pelatihan kepada keluarga pra sejahtera yang ada di Kota padang untuk termotivasi dan memiliki harapan baru untuk menggeluti usaha kreatif walaupun beraktifitas di rumah. Sebagai Makhluk ciptakaan Allah, manusia tidak akan bisa melanjutkan hidup tanpa adanya harapan.…”

Section: Pendahuluanunclassified

Ekonomi Kreatif Sebagai Solusi Bagi Keluarga Pra Sejahtera Untuk Bertahan Dalam Era New Normal

Fitriadi

Novita²,

Endriani³

2021

tomaega

View full text Add to dashboard Cite

AbstrakTerjadinya pandemi virus covid-19 menyebabkan peran keluarga semakin penting dalam rangka mencegah penularan pandemi Covid-19. Keluarga menjadi harapan untuk pencegahan pandemi covid dengan tetap berada di rumah, membimbing anak untuk tetap belajar di rumah. Oleh sebab itu team PKM UPI YPTK pun mencoba menawarkan solusi kepada keluarga Pra sejahtera untuk mencari solusi lain dalam rangka mendapatkan pemasukan tambahan walau tetap berada di rumah. Metode pelaksanaan kegiatan pengabdian ini dilaksanakan mulai dari identifikasi mitra, kesepakatan penentuan objek pelatihan, pelatihan dan pendampingan, dan evaluasi bersama. Hasil yang didapatkan dari kegiatan tersebut adanya pemahaman, dan motivasi untuk memanfaatkan Ekonomi Kreatif bagi keluarga Pra Sejahtera sebagai kegiatan tambahan dalam mendapatkan pemasukan tambahan bagi keluarga. Kesimpulan dari kegiatan pengabdian tersebut diantaranya (1)Semua peserta bersemangat untuk mencari tahu kegiatan ekonomi lain, walau tetap berada di rumah (2) Dukungan dari Pemerintah terkait peningkatan ekonomi kreatif bagi keluarga Pra sejahtera perlu digalakan agar masyarakat pra sejahtera bisa meningkatkan ekonomi walau dalam keadaaan krisisKata Kunci: Permbedayaan, Keluarga, Produktivitas, Ekonomi Kreatif, UMKM,AbstractThe occurrence of the covid-19 virus pandemic has made the role of the family increasingly important in order to prevent the transmission of the Covid-19 pandemic.. Families become hope for the prevention of the Covid pandemic by staying at home, guiding children to keep studying at home. Therefore, the UPI YPTK PKM team also tried to offer a solution to the Pra-prosperous family to find other solutions in order to get additional income even though they were still at home. The method of implementing this service activity is carried out starting from partner identification, agreement on determining training objects, training and mentoring, and joint evaluation. The results obtained from these activities were understanding, knowledge and motivation to take advantage of the Creative Economy for poor families as an additional activity in getting additional income for the family. The conclusions of these service activities include (1) All participants are eager to find out other economic activities, even though they are still at home (2) Support from the Government related to increasing the creative economy for the Pra-prosperous family, it needs to be encouraged so that the pre-prosperous community can improve the economy even in a state of crisisKey Word: Empowerment, Family, Productivity, Creative Economy, UMKM.

show abstract

Peluang Usaha Kecil Kuliner Rumahan Masyarakat Perum Kharisma Koka Ditengah Pandemi Covid 19

Cited by 2 publications

References 0 publications

The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era

The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era

Ekonomi Kreatif Sebagai Solusi Bagi Keluarga Pra Sejahtera Untuk Bertahan Dalam Era New Normal

Contact Info

Product

Resources

About