“…Schaefer (2010) explains that the use of framing Fairhurst and Sarr (1996), focuses on how to use stories, jargon, spin, and metaphors which are usually used to reframe ideas as outlined in the text. The same is expressed in Indraji and Mayesti (2017), Fairhurst (2005) divides framing analysis techniques through several devices, which are: 1) metaphor; 2) stories; 3) tradition; 4) slogans, jargon, and catchphrase; 5) artefact; 6) contrast; and 7) spin. The seven techniques of analysis will be explained congruently in each step or stage of analysis.…”