Pemanfaatan Teknologi Informasi untuk Pemasaran Pariwisata Desa Ngesong Kulon Progo Yogyakarta

Yulianto, Daris

doi:10.55382/jurnalpustakamitra.v3i1.385

Cited by 4 publications

(4 citation statements)

References 6 publications

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“…Selama pandemi, menunjukkan bahwa sebanyak 58,33% UKM yang berbisnis di sektor-sektor pertanian, perdagangan, dan pengolahan turun pendapatannya [2] Kehadiran UKM selama ini dapat mengurangi tingkat pengangguran karena menyerap banyak tenaga kerja lokal, meskipun begitu perlu adanya bantuan dan pelatihan agar bisnis mereka dapat berkembang menjadi besar terutama dalam menghadapi tantangan digitalisasi saat ini. Salah satu bagian penting dari pemasaran adalah promosi, saat ini promosi secara digital penting dilakukan [3].…”

Section: Pendahuluanunclassified

Pemanfaatan Lokapasar Untuk Memasarkan Produk UKM Sambel Pecel Pak Rama

Prakosa,

Arrafi,

Wahdiniatma

et al. 2024

Jurnal Pustaka Mitra

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Abstract Small and medium enterprises (MSMEs) play an important role in Indonesia's income growth because their impact can reduce economic inequality. Small and medium enterprises are important because they absorb local labor and distribute income. In one of the districts in DIY, which has many SMEs, stands a small and medium-sized business called Sambel Pecel Pak Rama. This business is engaged in food and beverages, especially specialty foods, namely chili sauce. In the community service activities carried out by our team, this SME was assisted in increasing its sales promotion through Instagram social media and selling online through the Shopee marketplace. The consideration is because social media and marketplaces have many benefits for business progress. Integrating offline and online is important to communicate with customers. With the assistance of a Shopee Marketplace account, Sambel Pecel Pak Rama can access a wider market and get new customers from various cities. Keywords: MSMEs, social media, Instagram, Shopee Abstrak Usaha kecil dan menengah (UMKM) memainkan peran penting dalam pertumbuhan pendapatan Indonesia karena dampaknya dapat mengurangi ketimpangan ekonomi. Usaha kecil dan menengah menjadi penting karena menyerap tenaga kerja lokal dan mendistribusikan pendapatan. Di salah satu kabupaten di DIY yang memiliki banyak UMKM, berdiri sebuah usaha kecil dan menengah bernama Sambel Pecel Pak Rama. Usaha ini bergerak di bidang makanan dan minuman khususnya makanan khas yaitu sambal pecel. Dalam kegiatan pengabdian masyarakat yang dilakukan oleh tim kami, UKM ini dibantu dalam meningkatkan promosi penjualannya melalui media sosial Instagram dan berjualan secara online melalui marketplace Shopee. Pertimbangannya adalah karena media sosial dan marketplace memiliki banyak manfaat untuk kemajuan bisnis. Mengintegrasikan offline dan online merupakan hal yang penting untuk berkomunikasi dengan pelanggan. Dengan bantuan akun Marketplace Shopee, Sambel Pecel Pak Rama dapat mengakses pasar yang lebih luas dan mendapatkan pelanggan baru dari berbagai kota. Kata kunci: UMKM, media sosial, Instagram, Shopee

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Section: Pendahuluanunclassified

Pemanfaatan Lokapasar Untuk Memasarkan Produk UKM Sambel Pecel Pak Rama

Prakosa,

Arrafi,

Wahdiniatma

et al. 2024

Jurnal Pustaka Mitra

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“…In addition, the activities of the tourism sector are also directly linked to the activities of other sectors, such as the accommodation, food and beverage, and transportation sectors [25]. Consequently, these other sectors have the potential to be impacted when tourism sector activities, such as indicators for the number of international visitors visiting, experience a moderate decline.…”

Section: The Impact Of the First Intervention To The Number Of Intern...mentioning

confidence: 99%

Forecasting Tourism Demand During the Covid-19 Pandemic: Arimax and Intervention Modelling Approaches

Rianda¹,

Usman²

2023

BAREKENG: J. Math. & App.

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The tourism sector in Indonesia is one of the economic sectors severely impacted by the COVID-19 epidemic and its variants. The government is attempting to revive the economy by implementing numerous recovery policies. These economic recovery policies, particularly in the tourism sector, must be backed by a policy evaluation conducted using tourism demand data, such as the number of international visitors visiting Indonesia. However, official data from the BPS-Statistics Indonesia has been released with a two-month delay and is sometimes revised the following month. Consequently, it is necessary to forecast the data for the current situation. In addition, the forecasting model must be modified to account for data conditions caused by the COVID-19 pandemic. This research proposes an ARIMAX forecasting model that utilizes Google Trends and an intervention forecasting model with data sources from BPS and Google Trends. Thus, this research aims to present an overview, develop a model and identify the best forecasting model, and calculate the influence of the intervention on the number of international visitors visiting Indonesia. Compared to the ARIMAX model, the results indicated that the intervention model provided the most accurate forecasts. Not only superior in forecasting results, but the intervention model also demonstrates the magnitude of the intervention's effect on the number of international visitors visiting Indonesia.

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“…The tourism office's use of information technology is anticipated to result in the best possible service for the neighborhood [5]. According to Presidential Instruction No.…”

Section: Introductionmentioning

confidence: 99%

Riau Province Tourism Website Improvement Program Using E-Govqual and Importance Performance Analysis Methods

Ichsan Ahmad Gunawan,

Muhammad Jazman,

Tengku Khairil Ahsyar

et al. 2023

J. Tek. Inform. (JUTIF)

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The Riau Province Tourism Office implements E-Government by building a website as a media public relations. This website is used to provide information on tourist destinations, facilities and news about Riau Province. Previously this website had never been evaluated so that the community's assessment of the quality of the Riau Province Tourism service site was unknown. For this reason, this study aims to analyze the service quality of the Riau Province Tourism Office website based on the perception or point of view of its users, in this case especially the people of Riau Province using the Electronic Government Quality (E-GovQual) and Importance Performance Analysis (IPA) methods. To assess the service quality of the Riau Province Tourism Office website using 6 dimensions and 28 E-GovQual attributes. The results of this study show that the total value of the performance score is Likert 3 (good) which is 3.30, the value of importance is 3.27, and the gap between performance and importance is 0.002 or > 0. The results of this study indicate that service performance has met the interests user. Thus the overall performance of the Riau Province Tourism Office website service is good and has fulfilled the interests of users. Furthermore, from the results of the IPA analysis, 7 attributes (EU1, TR1, FIE2, EU2, TR3, CS2, CAI3) are obtained with top priority and 5 attributes (EU3, FIE1, RB3, CA12, TR2) that need to be improved.

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Pemanfaatan Teknologi Informasi untuk Pemasaran Pariwisata Desa Ngesong Kulon Progo Yogyakarta

Cited by 4 publications

References 6 publications

Pemanfaatan Lokapasar Untuk Memasarkan Produk UKM Sambel Pecel Pak Rama

Pemanfaatan Lokapasar Untuk Memasarkan Produk UKM Sambel Pecel Pak Rama

Forecasting Tourism Demand During the Covid-19 Pandemic: Arimax and Intervention Modelling Approaches

Riau Province Tourism Website Improvement Program Using E-Govqual and Importance Performance Analysis Methods

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