Pemasaran Digital untuk Meningkatkan Produktivitas, Efisiensi dan Pendapatan UMKM JHN Shop Batam

Haryanto, Hery; Delfina, Delfina; Jessica, Jessica; Chang, Jesseline; Quinn, Fionna

doi:10.52436/1.jpmi.494

Cited by 6 publications

(6 citation statements)

References 2 publications

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“…First, digital media can help craftsmen to promote massively produced products at relatively affordable costs. This is in line with the results of studies and service activities carried out by Haryanto et al (2022), Akhlak (2021) and Rahadi & Wardiman (2022) shows that digital media has a high effectiveness to help expand consumer networks at a cost that is not too high. Second, SMEs can be helped to get specific customers.…”

Section: Introductionsupporting

confidence: 84%

Binoh Pottery MSME marketing expansion through digital marketing strategy

Darma

Wardani

Gama

2022

ABDIMAS J. Pengabdi. Masy. Univ. Merdeka Malang

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Intense competition and the digital ecosystem have hampered the growth of Binoh's typical pottery MSMEs. Based on problems, the Binoh Pottery MSMEs in Ubung Kaja Village can reach the digital world and a broader market through training and the application of digital-based business. Thus, MSME entrepreneurs can market and promote products through digital channels. Through a series of planned activities, this community service activity aims to provide education on the application of digital business to the Pottery MSMEs in Binoh Village. By using the Participatory Rural Appraisal (PRA) method, the activities are divided into four major stages, namely initial initiation and planning, implementation, supervision, and evaluation. Based on the results of observations and evaluations, it is known that the response of MSMEs actors is very positive to the education provided. MSMEs actors view digital marketing as having an important role to help their businesses survive. It is hoped that in the next stage the government will take an active role in developing Binoh typical pottery MSMEs, Ubung Kaja Village. Not only as a form of effort to move the people's economic sector but also as an effort to maintain pottery as traditional Balinese art.

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Section: Introductionsupporting

confidence: 84%

Binoh Pottery MSME marketing expansion through digital marketing strategy

Darma

Wardani

Gama

2022

ABDIMAS J. Pengabdi. Masy. Univ. Merdeka Malang

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“…This is often the increasing level of human life in meeting their needs. This is a fundamental reason for a company, in particular, to create a product and service to meet the needs of the community by increasing marketing (Haryanto et al, 2022). MA Al Mashduqiah is a service company, so its marketing innovations are service oriented and influenced by interaction aspects.…”

Section: Findings and Discussionmentioning

confidence: 99%

The Educational Marketing Strategy Is Based on the Competitive Advantages of Pesantren

Hefniy,

Arifin

2023

managere

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This study describes the innovation of Islamic boarding school-based education marketing at MA Al Masduqiah. Marketing innovation is an important thing to do, considering the intense competition that is happening. This study used a qualitative approach to field research. Existing data obtained by means of observation, interviews and documentation. Informants in this study were obtained by purposive sampling technique, then get five informants. Among them are school principals, public relations department, teachers, guardians of new students, and guardians of old students. The analysis of the data uses Yin theory, that is, it does not require control over the events studied, it is enough just to observe and then explain. The research results obtained stated that Islamic boarding school-based education marketing innovation at MA Al Mashduqiah consisted of three things, namely analysis of market needs, school programs and the label of plus Islamic boarding school-based schools.

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“…Hal ini dikarenakan pemasaran digital memberikan dampak positif bagi UMKM, karena saat ini media social sudah banyak digunakan [16], sehingga menjadi salah satu cara bagi UMKM untuk untuk mengembangkan usahanya dengan pasar yang lebih luas. Dengan luasnya pasar yang dimiliki, akan mempengaruhi tingkat penjualan dan laba bagi para pelaku UMKM.…”

Section: Pendahuluanunclassified

Sosialisasi Perlindungan Aset Pemasaran Digital Untuk Mendukung Pertumbuhan UMKM di Kabupaten Sleman

Prakosa,

Farhan,

Arrafi

et al. 2023

Jurnal Pustaka Mitra

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Usaha Mikro Kecil Menengah (UMKM) saat ini menjadi salah pembangkit ekonomi di suatu negara, salah satunya di Indonesia. Setelah pandemi covid-19 sektor UMKM memiliki peran yang besar dalam proses pemulihan ekonomi nasional. Jumlah UMKM di Indonesia selalu mengalami peningkatan setiap waktunya, terutama di Kabupaten Sleman. Di Kabupaten Sleman terdapat banyak sektor UMKM yang tergabung dengan “Sobat PLUT Sleman”. PLUT Sleman sendiri yaitu, Pusat Pelayanan Usaha Terpadu yang ada di Kabupaten Sleman yang membantu para UMKM dalam menjalankah usaha mereka. Meningkatnya jumlah UMKM di Kabupaten Sleman ini mengakibatkan persaingan pasar semakin ketat, sehingga para pelaku UMKM perlu mengubah atau meningkatkan pola pemasaran mereka. Salah satu metode pemasaran yang saat ini dapat dilakukan untuk meningkatkan penjualan adalah dengan melakukan pemasaran digital. Adanya pemasaran digital, akan memudahkan UMKM dalam memasarkan produk atau jasa mereka yang nantinya informasi mengenai produk atau jasa yang mereka jual dapat tersebar secara luas melalui media online. Sebelum terjun ke dunia pemasaran digital, ada beberapa hal yang perlu pelaku UMKM ketahui mengenai aset-aset yang ada dalam pemasaran digital. Hal ini perlu diketahui agar pelaku UMKM tetap aman dalam melakukan pemasaran digital. Untuk itu perlu dilakukannya sebuah sosialisasi untuk para pelaku UMKM agar nantinya pelaku UMKM dapat mengenal dan menjaga aset-aset pemasaran digital mereka.

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Pemasaran Digital untuk Meningkatkan Produktivitas, Efisiensi dan Pendapatan UMKM JHN Shop Batam

Cited by 6 publications

References 2 publications

Binoh Pottery MSME marketing expansion through digital marketing strategy

Binoh Pottery MSME marketing expansion through digital marketing strategy

The Educational Marketing Strategy Is Based on the Competitive Advantages of Pesantren

Sosialisasi Perlindungan Aset Pemasaran Digital Untuk Mendukung Pertumbuhan UMKM di Kabupaten Sleman

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