Pemberdayaan dan Strategi Marketing Petani Madu Desa Giri Tengah Kecamatan Borobudur-Magelang

Hanjani, Andreani; Wulaningrum, Puspita Dewi

doi:10.35568/abdimas.v2i1.261

Cited by 4 publications

(3 citation statements)

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“…The Glintung area is like the other kampong in the Indonesian region where even though it is located in the city area, the residents still have strong social ties [17,18,27]. It is different from what is described by either Tonnies or Durkheim, which socializes people in urban areas to be more individualistic [8].…”

Section: Young People and The Beginning Of Glintung As Green Areamentioning

confidence: 96%

Youth and Green Tourism: Innovation of Community Development in Kampong Glintung, Indonesia

Meiji¹,

Kodir²,

Hariyono³

2022

Advances in Social Science, Education and Humanities Research

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This research aims to explain the role of youth to enhance their kampong as green tourism and how they brand their kampong as a tourism destination. Qualitative research methods are used in this research. Data collection was carried out through observation, interviews and document analysis. The result is that youth who have high enthusiasm and creativity are able to have an impact on community empowerment in Glintung. In addition, they are also able to brand Glintung Kampong as one of the green tourism areas in Malang. The branding of Glintung Kampong as one of green area was introduced by young people on that field. In the context of tourism development, the younger generation and stakeholders in Glintung have a more role in the community development of green tourism kampong.

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Section: Young People and The Beginning Of Glintung As Green Areamentioning

confidence: 96%

Youth and Green Tourism: Innovation of Community Development in Kampong Glintung, Indonesia

Meiji¹,

Kodir²,

Hariyono³

2022

Advances in Social Science, Education and Humanities Research

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“…One way is to use digital technology such as social media, Instagram, and WhatsApp to promote processed potato products. Through social media, product information can be disseminated to consumers efficiently through writing, photos, or videos (Hanjani & Wulaningrum, 2019;Siagian et al, 2020). Through these efforts, it is hoped that the family economy of housewives can improve and provide benefits to the Dieng village community more broadly.…”

Section: Action Participatorymentioning

confidence: 99%

Accompaniment of Houswives' Role in Increasing Family Income Through Utilizing Potato Harvest Remains in Dieng Village

Jinggo Aldino,

Yeny Fitriyani,

Ali Rochmat

2023

ABDIMAS

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The role of housewives is very important in the family and society in general. A housewife is responsible for running the household and supporting the family's welfare. The assistance aims to help housewives, especially those who work as farm labourers in Dieng Village, utilize the remaining potato harvest into processed products with a higher selling value. Mentoring was provided to 10 homemakers working as agricultural labourers for 14 days, 14-30 September 2023. The problems were a need for more knowledge and skills in processing potatoes into processed products and challenges in marketing these products. In response to this problem, we designed a series of assistance on potato processing and marketing strategies via social media. The approach taken in this service activity uses Participatory Action Research (PAR). The PAR approach includes research by identifying problems that occur. Action assists in managing potato waste and marketing via Instagram. Participatory activities supported by homemakers can realize results and increase productivity and the family economy. Potatoes have many uses and can be processed into various foods. This assistance has shown positive results, and housewives have been able to innovate in processing leftover potatoes and marketing them through social media.

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“…Dewasa ini, konteks pemberdayaan masyarakat jauh lebih berkembang daripada periodeperiode sebelumnya. Proses pemberdayaan bukan hanya sekedar menjabarkan bagaimana komunitas bertindak mengubah dirinya tetapi lebih dari itu, yakni bagaimana melakukan branding guna peningkatan kapabilitas di masyarakat (Hanjani & Wulaningrum, 2019;Muniz & O'Guinn, 2001;Supina, S.ST Par, 2012). Maka tidak heran apabila kemudian program pemberdayaan juga membutuhkan pencitraan guna meningkatkan popularitas pemberdayaan masyarakat di kalangan publik.…”

Section: Pendahuluanunclassified

Pengembangan Aspek Pariwisata Sumberejo Melalui Pembuatan Dan Pelatihan Video Profil

Meiji

Fahmi

Purwasih

et al. 2021

JPDS

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Pengabdian ini dilakukan di Desa Sumberejo yang terletak di ujung selatan Jember. Dua pantai indah berpasir hitam yang diapit 3 bukit menjadi daya Tarik utama Desa Sumberejo. Memiliki daerah persawahan yang luas dan hasil laut yang besar menjadi penambah potensi desa tersebut. Namun potensi yang ada belum dirasakan secara maksimal oleh masyarakat Desa Sumberejo. Tidak tereskposnya keindahan pantai dan bukit membuat pengunjung yang datang hanya dari kawasan Jember sendiri. Diperlukan penyelesaian masalah berupa pemanfaatan media promosi dan branding desa. Pengabdian masyarakat ini berfokus pada pengembangan potensi yang dimiliki Desa Sumberejo melalui video profil desa dan pelatihan masyarakat pada pembuatan video profil desa. Media video dipilih karena mudah dipublikasikan di berbagai macam platform dan mudah menarik minat masyakat. Media video saat ini tengah mengalami tren yang besar di masyarakat, oleh sebab itu video dipilih menjadi media yang tepat untuk mengenalkan potensi yang dimiliki Desa Sumberejo pada khalayak umum. Keterlibatan masyarakat dalam setiap prosesnya sangat diperhatikan dan dimaksimalkan agar masyarakat tidak teraleniasi dengan perkembangan teknologi media yang hendak digunakan. Tidak hanya membuat, dalam pengabdian ini pemuda desa juga diberikan pengetahuan dan keterampilan dalam pembuatan video. Hal ini dilakukan agar kedepannya mereka mampu membuat video yang menarik untuk mengembangkan potensi desanya.

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Pemberdayaan dan Strategi Marketing Petani Madu Desa Giri Tengah Kecamatan Borobudur-Magelang

Cited by 4 publications

References 0 publications

Youth and Green Tourism: Innovation of Community Development in Kampong Glintung, Indonesia

Youth and Green Tourism: Innovation of Community Development in Kampong Glintung, Indonesia

Accompaniment of Houswives' Role in Increasing Family Income Through Utilizing Potato Harvest Remains in Dieng Village

Pengembangan Aspek Pariwisata Sumberejo Melalui Pembuatan Dan Pelatihan Video Profil

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