Pembuatan Profil Usaha dan Pemberdayaan Masyarakat melalui Media Digital untuk Meningkatkan Produktivitas Masyarakat di Era Pandemi

Indana, Luthfi; Hidayati, Rahmatina; Satriyawan, Haris

doi:10.33366/jast.v6i1.3297

Cited by 3 publications

(3 citation statements)

References 7 publications

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“…Keberhasilan penyebaran informasi melalui media sosial dapat dipengaruhi oleh konten informasi yang menarik dan interaktif (Maharani et al, 2020;Sufiyanto et al, 2021). Promosi dalam bentuk video profil usaha yang diunggah di media sosial dapat menjadi media promosi usaha untuk pemberdayaan masyarakat (Indana et al, 2022). Upaya memperkenalkan kembali dan menarik minat wisatawan yang ingin berkunjung ke objek wisata alam Coban Waru perlu dilakukan pasca pandemi.…”

Section: Pendahuluanunclassified

Creating digital promotional material for Coban Waru Waterfall

Sufiyanto

Alfiansyah

Yuniarti

et al. 2023

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The PKKM policy implemented during the Covid-19 pandemic had an effect on the decrease in tourism. Due to these losses, Coban Waru Waterfall's natural tourism management had to deal with abandoned tourist attractions. After the pandemic, there is a need to reintroduce and attract visitors to the Coban Waru waterfall natural tourist attraction. Through digital promotion, this activity aims to raise public awareness of Coban Waru waterfall natural tourism. The method consists of the use of digital media promotion and training in content creation. As a result of this activity, a profile video and a leaflet titled "Promotion of Coban Waru Waterfall Nature Tourism" were posted on the social media platforms YouTube and Instagram. Through digital marketing, it is possible to bring new tourist attractions to the public's attention.

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Section: Pendahuluanunclassified

Creating digital promotional material for Coban Waru Waterfall

Sufiyanto

Alfiansyah

Yuniarti

et al. 2023

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“…Meskipun belum meningkatkan pendapatan secara signifikan, dengan video profil ini, usahausaha dari UMKM mulai dikenal oleh masyarakat. [4]. Selain untuk memperkenalkan secara luas produk dari UMKM, video profil juga bisa digunakan untuk memberdayakan masyarakat melalui penyebaran informasi dan pengetahuan [5].…”

Section: Pendahuluanunclassified

Pendampingan Pemanfaatan Teknologi Informasi sebagai Upaya Digitalisasi Produk pada UMKM Omah Batik Sukun

Indana,

Sane,

Efendi

et al. 2023

JAST

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Omah Batik Sukun is one of the MSMEs in batik production. This MSME experienced a decline in sales due to the influence of the Covid-19 pandemic in 2020 and 2021. The pandemic for 2 years has caused orders and of course batik production to decrease. Based on this, the service team provides assistance in the use of information technology to increase sales of batik product. Digital marketing is used to promote and introduce to the wider community about batik product. The method used in this service is the method of consultation and science and technology diffusion. This method consists of 3 processes, namely pre-production, production and post-production processes. This service was carried out for 2 months, in January and February 2022. The result of this service activity was a video profile production which was uploaded to YouTube, an Instagram account containing Omah Batik Sukun MSME products and a digital catalogue. The impact of implementing this activity is that there is an increase in the knowledge of Batik Sukun MSME managers regarding digital marketing, an increase in sales of 30%, the number of buyers increasing to 3 cities, and the community starting to become familiar with this batik product, around 30% are starting to recognize this batik. ABSTRAKOmah Batik Sukun merupakan salah satu UMKM yang bergerak di bidang produksi batik. UMKM ini mengalami penurunan penjualan karena pengaruh pandemi covid-19 di tahun 2020 dan 2021. Pandemi selama 2 tahun ini menyebabkan pesanan dan juga tentu saja produksi batik berkurang. Berdasarkan hal tersebut, tim pengabdi melakukan pendampingan dalam pemanfaatan teknologi informasi untuk meningkatkan penjualan batik ini. Penggunaan digital marketing dimanfaatkan untuk mempromosikan sekaligus memperkenalkan ke masyarakat luas mengenai batik ini. Metode yang digunakan dalam pengabdian ini adalah metod konsultasi dan difusi iptek. Metode ini terdiri dari 3 proses, yaitu proses pra produksi, produksi dan pasca produksi. Pengabdian ini dilaksanakan selama 2 bulan, yaitu pada bulan Januari dan Februari 2022. Hasil dari kegiatan pengabdian ini adalah menghasilkan satu video profil yang sudah diunggah di youtube, akun Instagram yang berisi produk UMKM Omah Batik Sukun dan katalog digital. Dampak dari pelaksanaan kegiatan ini adalah adanya peningkatan pengetahuan pengelola UMKM Batik Sukun terkait digital marketing, peningkatan penjualan sebesar 30%, jumlah pembeli meningkat menjadi 3 kota, dan mulai dikenalnya produk batik ini di masyarakat yaitu sekitar 30% mulai mengenal batik ini.

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“…Increasing business performance can also be achieved through an effective and efficient logistics system performance improvement model (Harimurti, 2018). In addition, community empowerment through digital media has been proven to increase community productivity in various sectors, including entrepreneurial businesses (Indana et al, 2022). Digital marketing training has also been proven to have a positive impact on tourism destination marketing (Pratama, 2023).…”

Section: Introductionmentioning

confidence: 99%

Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship

Siregar,

Dalimunthe,

Rini

et al. 2024

Rand. Inter. Social Sci. J.

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This research aims to increase the competitiveness of women entrepreneurs in Medan City and Deli Serdang Regency, North Sumatra, through human resource transformation. In the Society 5.0 era, women have a crucial role in increasing competitiveness through entrepreneurship. Even though the business potential in the region is significant, human resources have not been fully optimized. This research identified several problems, including the low competitiveness of female entrepreneurs, lack of managerial experience, lack of innovation ability, and limited education. This research was conducted using a qualitative descriptive approach, involving 115 female entrepreneurs as respondents. The results of the analysis show that the majority of female entrepreneurs are aged 41-50 years, have 2-5 years of business experience, and most do not have a business license. Nevertheless, the quality of women entrepreneurs is considered good, especially in terms of interpersonal skills and responsibility for business. The analysis also reveals the importance of the quality of human resources in increasing competitive advantage. Technical skills, management, entrepreneurship and personal maturity were identified as key factors that need to be improved. It is hoped that the transformation of human resources can improve the quality and innovation of women entrepreneurs. In the context of digitalization, women entrepreneurs need to utilize digital marketing to expand business networks. As many as 46.09% of respondents agreed with this effort. Improving the quality of human resources in terms of mastery of information technology is crucial for taking advantage of digitalization opportunities. The results of the Forum Group Discussion emphasize the importance of the business community, in-depth training, and the role of the family in supporting women entrepreneurs. Technological innovation, understanding regulations, and halal certification are also considered important to improve product quality. This research contributes by identifying the problems and opportunities faced by women entrepreneurs in North Sumatra. By implementing the Social Entrepreneur Strengthening Model, it is hoped that the transformation of human resources can increase the competitiveness and welfare of women entrepreneurs and support local economic growth.

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Pembuatan Profil Usaha dan Pemberdayaan Masyarakat melalui Media Digital untuk Meningkatkan Produktivitas Masyarakat di Era Pandemi

Cited by 3 publications

References 7 publications

Creating digital promotional material for Coban Waru Waterfall

Creating digital promotional material for Coban Waru Waterfall

Pendampingan Pemanfaatan Teknologi Informasi sebagai Upaya Digitalisasi Produk pada UMKM Omah Batik Sukun

Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship

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