Pemetaan Karakteristik Visual Tipografi Vernakular Pedagang Kaki Lima Di Kota Bandung

Abstract

Bandung has already become a melting pot of migrant population who come from rural areas, including street vendors society. One distinguishing feature of Bandung's street vendors is its local lettering art, known as vernacular typography. Besides its economic function as a sign to convey information about street vendor's goods, vernacular typography also has a social function to represent the collective identity of street vendors society in Bandung. Collective identity resides in an abstract concept that forms harmony within the diversity in vernacular typography. The aim of this study is to reveal the harmony within diversity in vernacular typography of street vendors in Bandung by systematically assessing its visual characteristics. This study is structured by two continuous steps. The first is synthesizing a mapping method that would be relevant to be applied on vernacular typography. It results in a set of visual aspects with meaning potentials synthesized from van Leeuwen's distinctive features of typography, Machin's inventory of typographical meaning potentials, and Haswanto's morphology of vernacular typography. The second step is assessing vernacular typography samples through content analysis to reveal its visual characteristics. The result suggests that some characteristics are formed by its limited space, materials and processes. Several characteristics tend to create a typical communication system of urban sector informal society in using vernacular typography.

Vernacular Typography Design of Bamboo Keben Craft as an Opportunity of Creating Digital Typeface

“…This is in line with Covarrubias's view which states that Balinese people deserve to be called artists (Mudra et al, 2020). Keben craftsmen in Kayubihi village are artists who are formed from the social environment of the surrounding community in joint activities so that a collective identity emerges (Carella et al, 2017).…”

“…In typography, the placement of letter motifs as part of the keben is not limited to only letter elements, but the arrangement of letters in a layout. Based on this, the arrangement of letters in the keben is referred to as vernacular typography, not vernacular letters because it involves aspects of the layout of the letters on certain surfaces and areas (Carella et al, 2017).…”

Pengaruh Grafis Vernakular Dan Tipografi Vernakular Terhadap Keputusan Pembelian Pada Desain Spanduk Warung Tenda Di Surabaya

“…Dari penelitian yang dilakukan oleh Sari (2013) vernakuler juga memiliki fungsi sosial yakni sebagai identitas pedagang yang memiliki kesamaan asal suatu daerah tertentu (Carella et al, 2017).…”