The specific objective to be achieved in this research is to identify the characteristics of packaging design that is used to package a culinary ayam betutu in the city of Denpasar. Results of identification by the helpful to formulate criteria for packaging culinary design of/lyum Betutu, which can be used as a guide in creating innovative packaging design (Packaging Design Brief).This research is a qualitative descriptive study. Sources of data obtained through purposive sampling method performed by accidental sampling technique. Sampling is performed in the restaurant as a place selling Ayam Betutu which are spread throughout the city of Denpasar. Data collection techniques performed through observation, documentation and interview.The results achieved are the types of packaging used to pack a culinary of Ayam Betutu in the city of Denpasar. Collecting the results are determined based on the classification of materials, visual appeal, the appeal of practical and packaging criteria.Keywords: Packaging design, Ayam Betutu, Denpasar, Bali typical souvenirs.
LGBT is a deviant sexual behavior, arising on the basis of a deviant sexual orientation. The Gaya Dewata Foundation (YGD) Bali is a non-governmental organization engaged in the health sector, especially in programs to reduce the risk of transmission of sexually transmitted infections (STIs), HIV & AIDS for Gay, Transgender and Men who have Sex with other Men (SWM) groups in the province of Bali. . To deal with increasing cases, especially in Denpasar City, it is necessary to design an SCA social campaign (public service advertisement) by YGD which aims to educate LGBT people to be more aware of STIs through visual communication media. The data were obtained by observation and field interviews which were then analyzed through a qualitative approach with 5W + 1H analysis. In the design of this media campaign, the concept of "Care for Risk" is carried out with a Pop Art illustration style. Some of the media used to socialize this campaign are digital infographic posters, roll up banners, stickers, comics, tote bags, web banners, brochures, mug glasses, catalogs of works, and banners which will be visualized in real time. It is hoped that the media campaign can be a solution in dealing with the risk of STI transmission in the LGBT group in Denpasar.
The Bali Provincial Government through PERGUB (Governor Regulation) Number 97 of 2018 has regulated the Limitation of Disposable Waste Generation. The implementation of these regulations has been implemented among Small and Medium Industries (IKM) that produce Balinese souvenirs. The IKM sector has begun to switch to using bamboo packaging, which is commonly used to package banten pejati (Balinese traditional offerings) sold in traditional markets. However, this condition causes the appearance of food packaging designs that package Balinese souvenirs to look uniform, lacking a touch of local Balinese culture that can be used as an identity for Bali's superior products branding to tourists. This creation aims to design bamboo packaging as Balinese souvenir packaging which has the concept of eco-friendly design. The research method was used to formulate the motif design concept and the method of creation to design the bamboo packaging design by adopting the woven bamboo technique at the bamboo craft center in Bali. The novelty of this bamboo packaging design can be seen in the motif design inspired by Geringsing Cemplong weaving motif which is formed with the woven bamboo technique. This motif has never existed before and is able to represent the identity of the local Balinese culture. The color material used as paint is a natural color material. Derived from mixing mango leaves and strobilanthes/indigo leaves through an environmentally friendly process to produce a green color. The creation of environmentally friendly bamboo packaging is expected to inspire woven-bamboo craftsmen to start switching to environmentally friendly products that are safe to use in food packaging.
Sebagai wujud pelestarian budaya, penggunaan identitas budaya Bali di lakukan di berbagai sektor, mulai dari arsitektur, tempat-tempat wisata, sampai pada media iklan. Salah satu media kampanye yang menerapkan identitas budaya lokal adalah poster Keluarga Berencana dan Keluarga Sejahtera BKKBN Provinsi Bali. Adapun tujuan dari penelitian ini adalah untuk mengetahui penerapan identitas budaya lokal, prinsip-prinsip desain dan kriteria desain pada poster poster KB pada BKKBN Provinsi Bali Untuk mencapai tujuan penelitian ini, maka digunakan teori semiotika untuk mencari tanda-tanda budaya yang ditampilkan poster, teori estetika untuk mencari nilai estetis yang diterapkan dari poster ini dan teori desain komunikasi visual untuk membedah penerapan kriteria desainnya. Metode yang digunakan adalah metode deskriptif kualitatif. Pada desain poster yang dibuat BKKBN, identitas budaya lokal diterapkan pada ilustrasi dan teksnya. Prinsip-prinsip desain yang semestinya diterapkan agar poster memiliki nilai estetis diabaikan, begitu juga kriteria desain yang semestinya diterapkan untuk efektifitas jalannya kampanye juga diabaikan, hanya 2 kriteria desain saja yang terpenuhi dari 10 kriteria desain yang ada yaitu surprise dan kreatif. As a form of cultural preservation, the use of Balinese cultural identity is done in a variety of sectors, ranging from architecture, tourist attractions, to the advertising media. One media campaign to implement local cultural identity is a poster of Family Planning and Family Welfare BKKBN Bali Province. For that interesting if discussed about the local cultural identity and its application of design principles and design criteria on poster design Family Planning and Family Welfare BKKBN Bali Province. The purpose of this study was to determine the application of the local cultural identity, design principles and design criteria on posters KB on provincial BKKBN Bali. To achieve the objectives of this study, we used the theory of semiotics to look for signs of culture are displayed poster, aesthetic theory to find the aesthetic value that is applied from this poster and visual communication design theories to dissect the application of design criteria. The method used is descriptive qualitative method. In the poster design made BKKBN, local cultural identity is applied to the illustrations and text. Design principles that should be applied so that the posters have neglected aesthetic value, as well as the design criteria that should be applied to the effectiveness of the course of the campaign will also be ignored, only two design criteria are being met from 10 design criteria there is surprise and creative.
Kaos bertema Bali mempunyai desain dengan motif-motif ilustrasi yang bertema budaya lokal Bali. Bagaimana eksistensi minat pembeli terhadap ilustrasi kaos bertema Bali di kota Denpasar? Apa makna ilustrasi budaya lokal yang terdapat pada elemen visual kaos bertema Bali? menjadi fokus masalah dalam penelitian ini. Tujuan dari penelitian ini adalah untuk mengetahui eksistensi minat pembeli terhadap ilustrasi kaos bertema Bali di kota Denpasar dan untuk mengetahui apa makna ilustrasi budaya lokal yang terdapat pada elemen visual kaos bertema Bali.Penelitian ini menggunakan metode deskriptif kualitatif. Sesuai dengan pendekatan kualitatif maka secara spesifikasi analisisnya ditunjang dengan analisis semiotika. Hasil penelitian yang telah diperoleh bahwa di toko oleh-oleh Krisna Nusa Indah, didapati bahwa kaos dengan ilustrasi yang bergambar karikatur/kartun dan ada teks “Bali†lebih laris. Selain itu kaos dengan ilustrasi barong juga banyak dipilih. Namun bagi konsumen terutama untuk pilihan kaos VVIP anak-anak, ilustrasi karakter kartun yang sedang tren seperti minion, angry bird, shaun the sheep, bernard bear, lebih diminati. Sedangkan hasil penelitian di toko oleh-oleh Erlangga 2, kaos dengan teks humor yang mengadaptasi kaos dari Joger lebih banyak dipilih konsumen. Hasil penelitian di Kumala production, kaos yang paling banyak dipesan adalah kaos dengan tema obyek wisata seperti Tanah lot, Besakih Kintamani. Adapun analisa tanda dan makna yang terdapat elemen visual kaos bertema Bali dilakukan melalui pendekatan semiotika diperoleh hasil bahwa dalam sample ilustrasi kaos bertema Bali terdapat tanda dan makna berupa ikon, indeks, simbol, kode kebudayaan dan kode narasi Bali- theme T-Shirt has a design motifs illustration that reflect Bali local culture. How the existence of buyer interest towards illustration themed shirts Bali in Denpasar? What is the meaning of the illustrations contained in the local culture visual elements themed shirts Bali? become the focus of the problem in this research. The purpose of this research was to determine the existence of buyers of the shirt illustration themed Bali in Denpasar and to find out what the local culture illustrations contained on the visual elements of the Bali-themed T-shirts. This research used a qualitative descriptive method. In accordance with the qualitative approach is supported by the analysis specification semiotic analysis. The result of research have been obtained that in Krisna Nusa Indah a souvenir shop, it was found that the T-Shirt with a caricature illustrations / cartoons and there is the text "Bali" is more in demand. In addition barong shirt also more selected. But for consumers, especially for selection of t-shirts VVIP children, illustration cartoon characters that are trends like minion, angry bird, shaun the sheep and bernard bear, more desirable. And the research results in a Erlangga 2 souvenir shop, T-shirts with text adapted humor shirts from Joger more preferably consumers. Then results in Kumala production, most ordered shirt is a shirt with the tourism site theme such as Tanah Lot, Besakih Kintamani. The analysis of signs and meanings contained visual elements of the Bali-themed T-shirts made through semiotic approach showed that in a sample illustration themed shirts Bali there are signs and meanings in the form of icons, indexes, symbols, cultural codes and codes of narrative.
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