Pemetaan Riset Strategi Pemasaran Bank Syariah: Analisis Bibliometrik

Abstract

Islamic banking marketing strategy is a marketing activity as a necessity carried out by a bank. Islamic banks themselves are financial institutions that adhere to sharia principles. With the existence of marketing, Islamic banks are able to survive in the future. The marketing strategy of Islamic banks aims to introduce products in Islamic banks to customers in order to meet the level of customer satisfaction in transactions. With the development of marketing strategies there has been a variety of studies that have been carried out in this area. This study adopted a bibliometric analysis based on data obtained from the Scopus database. Based on the keywords used, which are related to the marketing strategy of Islamic banks in the title of the article, this study succeeded in obtaining 60 documents for further analysis. Several tools have been used such as Microsoft Excel to perform frequency analysis, VOSviewer for data visualization. This study reports the results using standard bibliometric indicators such as year of publication, document type, source type, source title, language, field of study, keyword analysis, geographic distribution, authorship, active institution, and citation analysis.

Analisis Bibliometrik Terhadap Penggunaan Information and Communication Technology (ICT) Pada Pembelajaran Matematika

“…Metode penelitian yang digunakan adalah analisis bibliometrik terkait dengan penggunaan ICT pada pembelajaran matematika. Menurut Hakim, kata "bible" dan "metrics", yang masing-masing berarti "buku" dan "pengukuran", merupakan asal muasal istilah "bibliometrics" (Agustina et al, 2021). Evaluasi penelitian mencakup analisis bibliometrik, sering disebut sebagai scientometrics.…”

Systematic Literature Review (SLR) Strategi Pemasaran Perbankan Syariah Di Indonesia

“…Membangun loyalitas nasabah sangat besar peranannya dalam pertumbuhan dan kelangsungan hidup plembaga perbankan, sehingga lembaga perbankan harus memiliki konsep dan strategi yang jitu untuk memenangkan persaingan. 5 Strategi pemasaran perbankan syariah merupakan suatu langkah yang harus dilakukan dalam pemasaran produk dan jasa perbankan yang ditunjukkan dengan peningkatan penjualan. Strategi pasar merupakan hal yang penting dalam pemasaran bank syariah, strategi pasar adalah menentukan secara jelas pasar bank syariah yang menjadi kunci utama untuk menjalankan elemen-elemen strategi lainnya.…”

Marketing Strategy in Building Brand Image and Strengthening the Foundation of Sharia Bank

“…Islamic banking marketing strategy is a method used by banks to survive in the future, in a strategy banking objective are broadly determined and specified in detail. With the existence of a marketing strategy used by companies producing goods or services on an ongoing basis in order to win market competition and to build a level of trust in customers in order to provide confidence in the products that will be offered to prospective customers, the bank tries to provide the best service (Agustina et al, 2021). According to (Damak Turki & Sabbar, 2023) that marketing is very important, so that with the implementation of effective marketing can increase the competitiveness of banks.…”