Islamic banking marketing strategy is a marketing activity as a necessity carried out by a bank. Islamic banks themselves are financial institutions that adhere to sharia principles. With the existence of marketing, Islamic banks are able to survive in the future. The marketing strategy of Islamic banks aims to introduce products in Islamic banks to customers in order to meet the level of customer satisfaction in transactions. With the development of marketing strategies there has been a variety of studies that have been carried out in this area. This study adopted a bibliometric analysis based on data obtained from the Scopus database. Based on the keywords used, which are related to the marketing strategy of Islamic banks in the title of the article, this study succeeded in obtaining 60 documents for further analysis. Several tools have been used such as Microsoft Excel to perform frequency analysis, VOSviewer for data visualization. This study reports the results using standard bibliometric indicators such as year of publication, document type, source type, source title, language, field of study, keyword analysis, geographic distribution, authorship, active institution, and citation analysis.

This study aims to determine the development map of research related to "Muslim Travel". This research was conducted by searching through the Scopus database. The researcher uses the keyword "Muslim Travel" to generate searches to be more specific with the categories Article title, Abstract, Keywords. In this study, the researcher used a quantitative descriptive method with bibliometric analysis. Based on the search results, the researchers obtained 649 scientific work search results which were then limited to using only two types of article documents and conference papers and then produced 416 documents which were then exported in BibTex format and processed using R-Packages and WebInterface Biblioshiny software, In this study featuring Thematic Maps, on Thematic Maps researchers found that the keyword that appeared most associated with Muslim travel was Human followed by Female. Keywords: Muslim Travel, Biblioshiny, Scopus.