Pendampingan Manajemen Usaha Lemang Makanan Khas Kota Tebing Tinggi

Abstract

Jumlah pengusaha lemang makanan khas Tebing Tinggi semakin berkurang bahkan dari pengusaha lemang yang masih berproduksi, valome penjualannya semakin menurun. Faktor utama yang menjadi penyebab kondisi tersebut adalah rendahnya kemampuan manajemen usaha, tidak adanya sentuhan teknologi, pemajangan produk yang tidak menarik, kumuh, dan berdebu, kurang higienis, tidak ada label dan kemasan sehingga berdampak menurunnya minat beli masyarakat. Masalah lain yang dihadapi mitra adalah lemang hasil produksi yang tidak tahan lama, juga rendahnya kemampuan mitra dalam membuat selai sebagai produk pelengkap dari lemang. Metode kegiatan yang digunakan dalam kegiatan pengabdian meliputi pendampingan dalam bentuk perubahan mindset tentang manajemen usaha, pelatihan, dan praktik produksi lemang dan selai, serta rancang bangun alat juga pengembangan desain/merek dan kemasan. Pada setiap tahapan kegiatan dilakukan evaluasi baik evaluasi proses maupun evaluasi hasil sehingga luaran kegiatan dapat terukur. Hasil dari kegiatan ini: 1) adanya perubahan mindset tentang manajemen usaha; 2) adanya peningakatan keahlian dan ketrampilan dalam memproduksi lemang dan memproduksi selai; 3) adanya alat berupa gerobak etalase; dan 4) adanya desain label/merek dan kemasan produk.

Creative House Strategy For Increasing The Creativity Of Micro, Small And Medium Enterprises (Umkm) Pappandangan Village Polman District

“…Economic value, namely economic value applied to creating space for trade, space to manage agricultural products, as well as space to empower local communities b. Social, namely social value, is realized in the creation of social facilities such as public space c. Environment, that is, environmental values are realized through dismantling strategies, the use of local materials Based on elements above, a design concept emerges that is able to make humans feel connected to nature, thus creating awareness to protect and preserve it to achieve sustainability in the future, not only individual buildings but also causal relationships between the environment, social and economic conditions [4] & [5].Regarding the strategy for the form of a creative village house, namely by looking at the local community with elements of traditional houses in the village of Pappajalan with typical houses on stilts that blend with the natural mountains so that elements of locality are maintained.Regarding the strategy for the form of a creative village house, namely by looking at the local community with elements of traditional houses in the village of Pappajalan with typical houses on stilts that blend with the natural mountains so that elements of locality are maintained. Village Art Studio Assistance Pappandangan Village is a village with extraordinary natural wealth.…”

“…Introducing these foods helps preserve and celebrate culinary traditions that have existed for centuries. It also helps maintain the cultural identity of an area [5].…”