AbstrakMakalah ini merupakan kajian kualitatif atas pelaksanaan CSR oleh PT. PERTAMINA (Persero) MOR I – TBBM Lhokseumawe yang dipusatkan di Kecamatan Banda Sakti Kota Lhokseumawe pada tahun 2017. Realisasi CSR yang dimaksud meliputi kegiatan: 1) Pengembangan Sentra Industri Ikan Kering; 2) Peningkatan Kapasitas Kelompok Masyarakat Peduli Wisata: Workshop Kebencanaan dan Search and Rescue (SAR) bagi Relawan dan Pemandu Wisata; 3) Pelayanan Kesehatan: Pelatihan Bantuan Hidup Dasar (BHD) untuk Relawan. 4) Pengembangan Usaha Souvenir Decopage; 5) Pelatihan Pengembangan Wirausaha Baru di Bidang Sablon dan Reparasi Mesin Penyejuk Udara (Air Conditioner/AC) Bagi Angkatan Kerja Produktif Putus Sekolah. Merujuk kepada capaian dari pelaksanaan kegiatan yang ditinjau dari sisi dampak yang ditimbulkan terhadap perubahan perilaku masyarakat secara berkesinambungan; realisasi program CSR oleh TBBM Lhokseumawe yang dimaksud relatif telah efektif dan efisien meletakkan fondasi yang kuat bagi masyarakat setempat dalam transformasi paradigma dan etos kewirausahaan secara mandiri pasca pelaksanaan kegiatan. Pelaksanaan kegiatan berlandaskan kemitraan yang melibatkan berbagai komponen stakeholder dengan target penerima manfaat kepada kelompok masyarakat miskin setempat telah berhasil menciptakan sebuah sistem pemberdayaan masyarakat yang berkelanjutan melalui penguatan modal sosial, intelektual dan organisasional yang berlaku. Aspek modal organisasional merupakan tantangan terbesar dalam capaian dan konsistensi keberlangsungan program terhadap kehidupan ekonomi dan sosial masyarakat setempat. Optimalisasi kelembagaan ekonomi desa menjadi isu sentral yang menjadi prioritas untuk ditindaklanjuti sehingga dapat menjamin keberlanjutan hingga ke generasi wirausaha di milenial lainnya.Kata kunci: CSR, Pemberdayaan Masyarakat, TBBM Lhokseumawe, Kecamatan Banda SaktiAbstractThis paper qualitatively discusses relevant outcomes resulted from the implementation of CSR by PT. PERTAMINA (Persero) MOR I - TBBM Lhokseumawewhich was conducted in Subdistrict of Banda Sakti at Lhokseumawe City on 2017. The realization of CSR consisted several activities: 1) Development of Dry Fish Industry Centers; 2) Capacity Building of the Community Concerned Tourism Group: Workshop on Disaster and Search and Rescue (SAR) for Volunteers and Tour Guides; 3) Health Services: Basic Life Assistance Training (BHD) for Volunteers. 4) Decopage Souvenir Business Development; 5) New Entrepreneurship Development Training in Screen Printing and Repair of Air Conditioning Machines for School Dropout Productive Workers. Referring to the achievement of the implementation of activities in terms of the impact that are reflected in changes of community behavior on an ongoing basis; the realization of the CSR program by TBBM Lhokseumawe is considered relatively effective and efficient in building a strong foundation for local communities leading to the transformation of the paradigm and entrepreneurial ethos independently after the implementation of activities. The implementation of activities based on partnerships involving various components of stakeholders with the target beneficiaries to local poor groups has succeeded in creating a sustainable community empowerment system through the strengthening of prevailing social, intellectual and organizational capital. The aspect of organizational capital is the biggest challenge in the achievement and consistency of program sustainability towards the economic and social life of the local community. Optimizing village economic institutions is a central issue that is a priority to be followed up so as to ensure sustainability to the next generation of entrepreneurial entrepreneurs.Keywords: CSR, Community Development, TBBM Lhokseumawe, Subdistrict of Banda Sakti
The purpose of this research is to: (1) know the comparison of economic learning outcomes of students who taught with inquiry learning strategies by using internet media and expository learning strategies using internet media, (2) know the comparison of economic learning outcomes of students who have the ability to high order thinking skills and who have the ability to low order thinking skills, and (3) know the interaction between learning strategies and thinking skills on economics subject learning outcomes. The population in this research were all students of XI Social students in Senior High School State 1 in Pematang Siantar which consisted of 4 classes. The sampling technique used a purposive sampling method so that 2 classes sample are obtained with each of 30 students. This research used an experimental method with an instrument in the form of learning outcomes tests and a questionnaire validation of economic learning outcomes test. The analysis data used 2x2 factorial Anava. The results of this research showed that: (1) the students’ learning outcomes on economics subject taught with inquiry learning strategies using internet media are higher than the economic learning outcomes of students taught with expository learning strategies using internet, (2) the results of the students’ learning outcomes who have high order thinking skills are higher than the outcomes of students who have low order thinking skills ability, and (3) there is an interaction between learning strategies and the ability to think on the learning outcomes of the economics subject. The results of the research are expected to provide information for teachers and schools in implementing learning strategies by using internet media and students' thinking abilities to improve the students’ learning outcomes on economics subject of XI Social students.
This article analyzes the satisfaction of visitors to the tourist attractions of Hairos Waterpark Medan. The sample in this study was 90 respondents with a purposive sampling as a sampling technique that is only addressed to respondents who have made visit to Hairos Waterpark. Data analysis technique used is a simple linear regression because it only analyzed service quality to the visitor satisfaction in Hairos Waterpark. The regression result was Y = 3.006 + 0.269X + e. The t test result was 3.452 and the coefficient of determination was 0.119. These results indicate that service quality positively and significantly influence to the visitor satisfaction in Hairos Waterpark Medan. Therefore, Hairos Waterpark management really needs to consider the quality of service in influencing people to visit Hairos Waterpark and further affecting visitor's satisfaction. Limitations and suggestions are also discussed in this article. Keywords: Service Quality, Satisfaction, Waterpark, Simple Linear Regression
Jumlah pengusaha lemang makanan khas Tebing Tinggi semakin berkurang bahkan dari pengusaha lemang yang masih berproduksi, valome penjualannya semakin menurun. Faktor utama yang menjadi penyebab kondisi tersebut adalah rendahnya kemampuan manajemen usaha, tidak adanya sentuhan teknologi, pemajangan produk yang tidak menarik, kumuh, dan berdebu, kurang higienis, tidak ada label dan kemasan sehingga berdampak menurunnya minat beli masyarakat. Masalah lain yang dihadapi mitra adalah lemang hasil produksi yang tidak tahan lama, juga rendahnya kemampuan mitra dalam membuat selai sebagai produk pelengkap dari lemang. Metode kegiatan yang digunakan dalam kegiatan pengabdian meliputi pendampingan dalam bentuk perubahan mindset tentang manajemen usaha, pelatihan, dan praktik produksi lemang dan selai, serta rancang bangun alat juga pengembangan desain/merek dan kemasan. Pada setiap tahapan kegiatan dilakukan evaluasi baik evaluasi proses maupun evaluasi hasil sehingga luaran kegiatan dapat terukur. Hasil dari kegiatan ini: 1) adanya perubahan mindset tentang manajemen usaha; 2) adanya peningakatan keahlian dan ketrampilan dalam memproduksi lemang dan memproduksi selai; 3) adanya alat berupa gerobak etalase; dan 4) adanya desain label/merek dan kemasan produk.
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