Pendampingan Pemasaran Produk Menggunakan Instagram Bagi Pelaku Usaha Mikro Kecil Menengah (UMKM) Di Kecamatan Pathuk Gunung Kidul

Sudaryanto, Sudaryanto; Sajati, Haruno; Kusumaningrum, Anggraini; Nugraheny, Dwi; Aryanto, S.E.; Wintolo, Hero

doi:10.28989/kacanegara.v3i1.524

Cited by 9 publications

(6 citation statements)

References 8 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Konten Produk yang dihasilkan dari pendampingan para pelaku ekonomi kreatif menggunakan aplikasi canva ini akan diunggah pada media sosial instagram seperti yang pernah dilakukan dalam pendampingan foto produk [9][10]. Media sosial ini sangat terbukti dalam memasarkan produk ekonomi kreatif yang telah dilakukan oleh para Pelaku Ekonomi Kreatif sebelumnya.…”

Section: Pendahuluanunclassified

Pelatihan Pengeditan Konten Produk Dengan Menggunakan Canva Bagi Pelaku Usaha Ekonomi Kreatif Desa Pengkok Kabupaten Gunungkidul

Indrianingsih¹,

Pujiastuti²,

Kusumaningrum³

2023

SJPKM

View full text Add to dashboard Cite

Wabah virus corona 19 telah membawa dampak yang besar dalam bidang ekonomi hingga ke pelosok desa di seluruh Indonesia, salah satunya Desa Pengkok Kecamatan Patuk Kabupaten Gunungkidul Propinsi Daerah Istimewa Yogyakarta. Bagi rakyat yang bekerja di sektor informal tentu sangat berat dampak yang dirasakannya. Beberapa yang memiliki kemampuan lebih dapat membuat produk dalam ruang lingkup ekonomi kreatif, bagi yang tidak butuh peningkatan sumber daya manusia sehingga dapat membuat produk. Produk yang dihasilkan tentu harus segera dipasarkan. Cara pemasaran menggunakan media sosial sangat efektif dan efisien bagi mereka. Hanya kemampuan dalam membuat konten yang mengisi media sosial tersebut perlu dtingkatkan melalui pendampingan pelatihan editing video menggunakan aplikasi canva yang dapat dengan mudah diunduh melalui smartphone yang dimilikinya. Para pelaku usaha ekonomi kreatif di Desa Pengkok Patuk Gunungkidul dapat mengetahui dan memahami editing konten produk menggunakan Canva. 71,67% pelaku usaha ekonomi kreatif di Desa Pengkok Patuk Gunungkidul dapat melakukan editing konten produk menggunakan Canva. Secara keseluruhan prosentase kepuasan peserta pelatihan editing konten produk menggunakan Canva sebesar 81,48%

show abstract

Section: Pendahuluanunclassified

Pelatihan Pengeditan Konten Produk Dengan Menggunakan Canva Bagi Pelaku Usaha Ekonomi Kreatif Desa Pengkok Kabupaten Gunungkidul

Indrianingsih¹,

Pujiastuti²,

Kusumaningrum³

2023

SJPKM

View full text Add to dashboard Cite

show abstract

“…Gambar 6. Peserta mencoba mengambil gambar produknya sendiri sesuai arahan tim pelaksana Hasil pengambilan foto produk dari peserta selanjutnya dapat diunggah di akun WhatsApp atau Instagram milik peserta, atau peserta juga dapat mengedit fotonya lagi supaya bisa mendapatkan hasil foto yang lebih baik (Sudaryanto et al, 2019). Foto produk yang sudah diuji coba oleh tim pelaksana juga diserahkan kepada peserta atau pelaku UMKM untuk diunggah ke akun media sosial milik peserta (Nurcahya et al, 2022) Gambar 7.…”

Section: Hasil Dan Pembahasanunclassified

Pelatihan Foto Produk Pada UMKM Bu Erni Di Desa Mojotengah Kecamatan Bareng Kabupaten Jombang

Almuqrhoina Fajri,

Ayudhea Permata Putri,

Widiyarta

2023

JPkMN

View full text Add to dashboard Cite

Photography has developed so that it has progressed and has become one of the important needs for human lives Photography can open opportunities in the business world, one of which is to support product marketing. Mojotengah is one of the villages in the Bareng District, Jombang Regency. Mojotengah Village which offers high quality local products made by MSMEs. The problem that arises in this case is the lack of skills of MSME actors in taking attractive photos of their products. Apart from that, due to the lack of interesting tools or properties in taking photos. This product photo training was held with the aim of improving participants' ability to take product photos correctly so as to attract more buyers' attention. This product photo training uses the PALS method and is carried out in several steps .Then these MSMEs create social media accounts for marketing purposes and product photos are then advertised on social media accounts belonging to MSME actors. The results obtained from this training were that this training was enthusiastically attended by MSME actors and there was an increase in product sales because the results of new product photos managed to attract the attention of more buyers. Photography has developed so that it has progressed and has become one of the important needs for human lives Photography can open opportunities in the business world, one of which is to support product marketing. Mojotengah is one of the villages in the Bareng District, Jombang Regency. Mojotengah Village which offers high quality local products made by MSMEs. The problem that arises in this case is the lack of skills of MSME actors in taking attractive photos of their products. Apart from that, due to the lack of interesting tools or properties in taking photos. This product photo training was held with the aim of improving participants' ability to take product photos correctly so as to attract more buyers' attention. This product photo training uses the PALS method and is carried out in several steps .Then these MSMEs create social media accounts for marketing purposes and product photos are then advertised on social media accounts belonging to MSME actors. The results obtained from this training were that this training was enthusiastically attended by MSME actors and there was an increase in product sales because the results of new product photos managed to attract the attention of more buyers.

show abstract

“…MSMEs need to be developed because they can become a big business so that they can improve the wheels of the economy. One way to improve MSMEs is by marketing their products through information technology (Sudaryanto et al, 2019). We can imagine that companies that do not implement information technology will only wait for the day when the company goes bankrupt (Utami, 2010).…”

Section: Introductionmentioning

confidence: 99%

Inventory Application Design for Optimizing Business Processes for MSMEs Nyong Group Yogyakarta

Prasetyaningrum

Chandra

Pratama

2022

ABDIMAS

View full text Add to dashboard Cite

Nyong Group is one of the Micro, Small and Medium Enterprises (MSME) located in Sleman, Yogyakarta. Nyong group has several business units, namely nyong shoes and care Yogya, shoes and care Cilacap, nyong donuts, and nyong stalls (food, snacks and chili sauce). The problems by IbM partners include; First, (1) There is no Point of Sales application that uses inventory to meet the needs of the production process or is sold again, (2) Not yet has this Inventory covering raw materials, in-process goods, and goods so (finished goods). The output targets in this program are (1) the application of point of sales applications for recording sales transactions, (2) Adding an inventory application to the created point of sales applications. The service program is carried out in 2 (two) forms; First, (1) design of a point of sales application for Nyong Group's sales transactions. Second, making an inventory application to be able to determine whether to record goods based on arrival time or the amount of stock you can determine to record goods based on arrival time or stock amount. The implementation of this program is designed in four stages of activity, namely: (1) Coordination and preparation stage (2) Design stage (3) Science and technology implementation stage (4) Evaluation and refinement stage.

show abstract

Pendampingan Pemasaran Produk Menggunakan Instagram Bagi Pelaku Usaha Mikro Kecil Menengah (UMKM) Di Kecamatan Pathuk Gunung Kidul

Cited by 9 publications

References 8 publications

Pelatihan Pengeditan Konten Produk Dengan Menggunakan Canva Bagi Pelaku Usaha Ekonomi Kreatif Desa Pengkok Kabupaten Gunungkidul

Pelatihan Pengeditan Konten Produk Dengan Menggunakan Canva Bagi Pelaku Usaha Ekonomi Kreatif Desa Pengkok Kabupaten Gunungkidul

Pelatihan Foto Produk Pada UMKM Bu Erni Di Desa Mojotengah Kecamatan Bareng Kabupaten Jombang

Inventory Application Design for Optimizing Business Processes for MSMEs Nyong Group Yogyakarta

Contact Info

Product

Resources

About