2022
DOI: 10.19184/bisma.v16i2.30846
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Penentu Loyalitas Konsumen Pada Bank Konvensional Berdasarkan Faktor Pribadi Dan Psikologis

Abstract: This study aims to analyze the impact of personal and psychological factors on customer loyalty to continue transacting in conventional banking amid incessant calls to switch to Islamic banking, especially for Muslim customers. The people of Makassar city became the population in this study, with a sample of 100 respondents. The sampling method was based on quotas, namely, 25 respondents representing the North Makassar region, 25 representing East Makassar, 25 representing West Makassar, and 25 representing So… Show more

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