Penerapan Manajemen Keuangan dan Digital Marketing pada Pelaku Usaha Rengginang di Desa Kunjir

Dharma, Fitra; Agustina, Yenni; Windah, Andi

doi:10.35912/jnm.v1i1.620

Cited by 3 publications

(3 citation statements)

References 6 publications

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“…Berikut ini adalah ciriciri brand positioning yang salah menurut (Setiawati, 2019): 1) Over positioning 2) Under positioning 3) Confused positioning 4) Doubtful positioning Seiring perkembangan zaman, tekhnologi pun mengalami kemajuan yang pesat. Hampir semua generasi menggunakan tekhnologi seperti media sosial sebagai perangkat aplikasi yang terhubung dengan internet yang dapat digunakan oleh semua kalangan baik dari kalangan muda hingga tua (Dharma, Agustina, & Windah, 2021). Perkembangan tekhnologi ini menjadi potensi bagi para pelaku usaha untuk membentuk branding atas usahanya pada target pasar yang mereka tuju (Nugrahaningsih et al, 2021).…”

Section: Pendahuluanunclassified

Pengembangan Usaha Bumdes Jejama Usaha melalui Tiktok, Literasi Keuangan, dan Program Kerja

Dharma,

Agustina,

Roslina

2023

jpm

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Purpose: Bumdes has a crucial role for village to increase the villager's wealthy. Therefore, Indonesia's government encourage all parts to give their best can do to evolve the bumdes. The purpose of this service activity is to increase the knowledge and skills of trainees in branding positioning by using social media tiktok, financial literacy, and preparing work programs. Methodology: The methods which we use for transferring knowledge are persuasive methods and training. We considered these methods appropriate to overcome the problem that they have. Results: There was an increase in the participants' knowledge, understanding, and skills in branding positioning through tiktok media, financial literacy, and preparing work programs. This increase has had a positive impact on the progress of the Jejama Usaha BUMDES in its business activities. This activity also provides output in the form of links and tiktok content for culinary tourism in the village of bumdes jejama usaha. Conclusions: Training in branding positioning, financial literation, and work program can assist the business entities belonging to the village of Jejama Usaha to minimize the obstacles. Thus, village-owned enterprises can continue to progress and develop even better. Limitations: The implementation of this activity certainly has limitations, namely in terms of facilities and infrastructure. Disturbances in the LCD system certainly gave the team a few obstacles to deliver material in a timely manner. Thus, the disturbance resulted in a delay in the implementation of the next session's activities. The next limitation is that most of the participants present are at an age that is less adaptive to technology, which of course is a challenge for the team to assist in the use of digital technology such as tiktok. Contribution: This technology can help the BUMDes to increase their income.

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Section: Pendahuluanunclassified

Pengembangan Usaha Bumdes Jejama Usaha melalui Tiktok, Literasi Keuangan, dan Program Kerja

Dharma,

Agustina,

Roslina

2023

jpm

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“…Berdasarkan data-data yang dikumpulkan dari pengelola BUMNAg, maka dalam aplikasi ini terdapat 6 kelompok akun yang diberi nomor sesuai dengan nomor urut group atau kelompoknya, yaitu Harta (Mulya, 2019), perencanaan persediaan (Haobenu, et al, 2020), dan pengambilan keputusan lainnya (Dharma et al, 2021;Ekasari et al, 2021) Selain tingkat pemahaman pengelola BUMNag, antusiasme perserta kegiatan juga dapat dijadikan indikator bahwa kegiatan ini telah berjalan dengan baik. Dalam kegiatan ini sangat terlihat bahwa semua peserta sangat antusias, hal ini terlihat dari banyaknya pertanyaan-pertanyaan yang diajukan oleh pengelola BUMNag.…”

Section: Tahap 2 Merancang Kode Akununclassified

Penyusunan Laporan Keuangan berbasis Spreadsheet untuk Badan Usaha Milik Nagari (BUMNAG) di Tanah Datar Sumatera Barat

Rahayu

Juita

Roza

et al. 2022

JNM

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Purpose: the purpose of this activity is to assist Village Owned Enterprises (BUMDes) in compiling their financial reports by designing simple programs using MS Excel.. Method: the are 4 stages conducted in this activity, which are identification stage of the business field, designing code of account, designing simple application with MS Excel, and training the users. Result: The result of this activity is a simple application for preparing financial reports using the excel program. This application can help BUMDes managers in preparing their financial reports Contribution: The results of this activity are very useful for BUMDes managers because it can help them in preparing financial reports

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“…Pemasaran barang dan jasa saat ini, telah berkembang menjadi lebih baik yang disebut dengan digital marketing atau pemasaran digital (Ahmadi et al, 2021). Hal tersebut dimaknai sebagai suatu usaha memasarkan produk melalui jaringan internet (online) (Dharma et al, 2021). Digital marketing menajdi strategi banya perusahaan dalam memasarkan produk Banyak perusahaan telah menggunakan digital marketing sebagai strategi yang digunakan untuk memasarkan produk mereka.…”

Section: Gambar 1 Alur Tahap Pelaksanaan Pelatihan Manajemen Komunika...unclassified

Pelatihan Manajemen Komunikasi Pemasaran Bagi Usaha Menengah Kecil Masyarakat Dalam Meningkatkan Pemberdayaan Ekonomi Masyarakat

Dwinarko

Mujab

2022

ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknolog

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This community service aims to provide knowledge and understanding through Marketing Communication Management training for Small Medium Enterprises (MSME) in Telagasari Village, Serangpanjang, Subang. The Covid-19 pandemic condition requires creativity and innovation in marketing MSME products. Methods Lectures, discussions, exercises and presentation of the results of the training for MSME managers in the village. The results of the service stated that the communication strategy required training and knowledge about the media and market opportunities for MSME products. Management planning and knowledge of competitors in improving product quality is supported by direct cash assistance (BLT) for MSME. Marketing communication strategy for MSME products in Tegalasari Village is needed, to consider several things related to marketing communication requiring training and business credit, to increase production and empower natural resources owned by continuous training and coaching. Increasing the number of MSMEs and production quality through HR training and product quality training.

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Penerapan Manajemen Keuangan dan Digital Marketing pada Pelaku Usaha Rengginang di Desa Kunjir

Cited by 3 publications

References 6 publications

Pengembangan Usaha Bumdes Jejama Usaha melalui Tiktok, Literasi Keuangan, dan Program Kerja

Pengembangan Usaha Bumdes Jejama Usaha melalui Tiktok, Literasi Keuangan, dan Program Kerja

Penyusunan Laporan Keuangan berbasis Spreadsheet untuk Badan Usaha Milik Nagari (BUMNAG) di Tanah Datar Sumatera Barat

Pelatihan Manajemen Komunikasi Pemasaran Bagi Usaha Menengah Kecil Masyarakat Dalam Meningkatkan Pemberdayaan Ekonomi Masyarakat

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