Pengabdian : Menciptakan Value Added (Nilai Tambah) Kripik Tempe Sagu Melalui Variasi Rasa Dan Inovasi Kemasan

Yuliani, Rahma; Widyakanti, Widyakanti

doi:10.31092/kuat.v2i2.990

Cited by 17 publications

(16 citation statements)

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“…Labeling dan kemasan merupakan aspek yang harus diperhatikan serius oleh sebuah manajemen usaha (Sulistyandari, et al, 2017). seorang technopreneurship seyogyanya berpikir strategis, mampu membaca kondisi psikis konsemen, sehingga daya tarik produk dengan berbagai ragam kemasan dan packagingnya menjadi prioritas untuk memenangkan pasar (Yuliani & Widyakanti, 2020).…”

Section: Penyuluhan Dan Pelatihan Disain Label Dan Kemasan Produkunclassified

Pendampingan Umkm Penjual Kripik Kremes Dan Wingko Untuk Meningkatkan Penjualan Melalui Merk, Label Dan Kemasan

Lanamana

Djou

Pande

et al. 2022

JMM

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Abstrak: Produk turunan ubikayu Nuabosi; kripik, kremes dan wingko telah dipromosi dan dipasarkan. Bahan baku produk tersebut diambil dari ubikayu varietas lokal terbaik, dan organik, namun produk tersebut belum memiliki merk, label dan kemasan. Tujuan pengabdian kepada masyarakat adalah untuk meningkatkan pengetahuan, keterampilan dan pendapatan secara berkelanjutan. Jumlah anggota PKK yang berpartisipasi pada kegiatan ini, 30 orang. Metode yang digunakan penyuluhan, FGD, pelatihan dan pendampingan. Kegiatan diawali dengan memberikan pretest diakhiri posttest. Pada pretest soal benar paling banyak 6 nomor dari 15 nomor yang diberikan, pada posttest jumlah soal benar 15 nomor, paling sedikit 13 nomor dari 15 nomor soal yang diberikan. Hasil yang dicapai dari kegiatan pengabdian ini; peningkatan pengetahuan, keterampilan mitra serta peningkatan volume penjualan. Saran, optimalisasi peran BUMDES, untuk memasarkan produk pertanian dan turunannya.Abstract: Nuabosi cassava derivative products; kripik, kremes and wingko have been promoted and marketed. The raw materials for these products are taken from the best local varieties of cassava, and are organic, but these products do not yet have brands, labels and packaging. The purpose of community service is to increase knowledge, skills and income in a sustainable manner. The number of PKK members who participated in this activity, 30 people. The methods used are counseling, FGD, training and mentoring. The activity begins with giving a pretest and ends with a posttest. In the pretest the number of correct questions is at most 6 out of 15 numbers given, in the posttest the number of correct questions is 15 numbers, at least 13 numbers out of the 15 numbered questions are given. The results achieved from this service activity; increased knowledge, skills of partners and increased sales volume. Suggestions, optimizing the role of BUMDES, to market agricultural products and their derivatives.

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Section: Penyuluhan Dan Pelatihan Disain Label Dan Kemasan Produkunclassified

Pendampingan Umkm Penjual Kripik Kremes Dan Wingko Untuk Meningkatkan Penjualan Melalui Merk, Label Dan Kemasan

Lanamana

Djou

Pande

et al. 2022

JMM

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“…Pelatihan awal dimulai dari pemahaman pemilik usaha mengenai adanya Konsep Bauran Pemasaran: Product, Price, Place, Promotion (Yuliani & Kanthi, 2020).…”

Section: Gambar 2 Tahapan Kegiatan Pemijahan Ikan Leleunclassified

Strategi Usaha Pembenihan Ikan Lele Program Kemitraan Masyarakat Pada Kelompok Pembudidaya Ikan Serdang Menang

Helmizuryani

Dasir

Asiati

2022

JMM

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Abstrak: Selama masa pandemi covid-19 tahun 2020, transaksi perdagangan Indonesia di sektor perikanan mengalami penurunan hingga 3.62%. Data ini menjadi salah satu alasan kegiatan pengabdian kepada masyarakat ini dilakukan. Tujuan kegiatan untuk membantu UMKM sebagai mitra mengatasi permasalahan yang dihadapi dalam menjalankan usaha pembibitan ikan lele. Tahapan kegiatan dilaksanakan melalui tiga tahapan yakni (a) pelaksanaan kegiatan pembenihan ikan lele yang terdiri dari persiapan kolam, persiapan indukan, proses pemijahan dan pemeliharaan benih; (b) Pembuatan/pengadaan sarana penunjang (budidaya pakan alami dan pembuatan sumur bor); dan (c) pelatihan pembukuan usaha dan pemasaran produk melalui media online. Hasil kegiatan menunjukkan terjadi 100 % peningkatan softskill dan hardskill pada mitra berupa pengetahuan dan praktek pemijahan ikan lele dan pemeliharaan benih yang dibuktikan persentase bibit hidup yang tinggi (diatas 80%) serta kemampuan budidaya pakan alami (cacing sutra). Pada aspek manajemen mitra sangat memahami pentingnya pembukuan usaha yang dilakukan dan memulai melakukan pembukuan usahanya serta upaya pemasaran bibit secara online.Abstract: During the 2020 COVID-19 pandemic, Indonesia's trade transactions in the fisheries sector decreased by 3.62%. This data is one of the reasons why this community service activity is carried out. The purpose of the activity is to help UMKM as partners to overcome the problems faced in running a catfish breeding business. The stages of the activity are carried out through three stages, namely (a) implementation of catfish hatchery activities consisting of pond preparation, broodstock preparation, spawning process and seed maintenance; (b) Manufacture/procurement of supporting facilities (natural feed cultivation and drilling wells); and (c) business bookkeeping training and product marketing through online media. The results of the activity showed that there was a 100% increase in soft skills and hard skills in partners in the form of knowledge and practice of catfish spawning and seed maintenance as evidenced by the high percentage of live seeds (above 80%) and the ability to cultivate natural food (silk worms). In the management aspect, partners really understand the importance of bookkeeping their business and start their business bookkeeping and online seed marketing efforts.

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“…Pendampingan pengelolaan, pemasaran, dan keuangan produk sangat dibutuhkan karena seringkali industri rumah tangga memiliki keterbatasan pengetahuan dan inovasi. Diperlukan adanya perhatian dari pemerintah maupun akademisi untuk pelaku industri rumah tangga dapat melakukan terobosan baru atau inovasi produk agar dapat meningkatkan pendapatan (Yuliani & Widyakanti, 2020).…”

Section: Pendahuluanunclassified

“…1. Aspek Pemasaran Tjiptono (2011:12) menyatakan perencanan, penetapan harga dan distribusi produk dan jasa merupakan bagian dari manajemen pemasaran dengan tujuan memenuhi permintaan pasar (Yuliani & Widyakanti, 2020). Pemasaran yang dilakukan anggota Dasa Wisma "Mawar" dilakukan masih sangat tradisional.…”

Section: Pendahuluanunclassified

Pendampingan Pembuatan E-Marketplace dan Laporan Keuangan pada UP2K "Mulan" Khususnya Dasa Wisma "Mawar"

Yuliani

Anwar

Rahmatiasari

2021

jpi

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Program Pengabdian Kepada Masyarakat in partner with Usaha Peningkatan Pendapatan Keluarga (UP2K) “Mulan” which consists of Dasa Wisma “Mawar” in the Kelayan Dalam, Banjarmasin city. Mitra is a Dasa Wisma community that has members from women who have micro businesses. The home-based businesses that are carried out by the Dasa Wisma women are in the form of dry and wet food products, including Sago Tempe Chips, Rengginang, Banana Chips, Betel Nut, Porridge Bingka, Rolls, Cakes, Resoles And Pies. Product sales are still carried out conventionally, namely deposited at a souvenir center shop, sold directly in traditional markets or receiving orders from certain parties, there are no records or bookkeeping, the production process still uses simple tools. Based on the analysis of the situation, the problems faced by partners are the partner marketing aspect regarding the e-marketplace, the financial aspect related to financial reports, and the production aspect is still being done with household appliances.Thus, the solution offered to solve partner problems is to conduct e-commerce socialization & training along with the preparation of financial reports. The activity method begins with the preparation stage, then the implementation stage, and finally the mentoring and reporting stage which is planned to be completed within a period of 8 months. The results after implementing the program have been achieved, namely, business actors have increased understanding of the importance of e-commerce, especially online marketing and understanding finances. In addition, partners who previously did not have a Shopee and Tokopedia account after the training already have an account registered with Shopee and can be used in business activities. Next partners are given a cash book so they can record costs and sales.

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Pengabdian : Menciptakan Value Added (Nilai Tambah) Kripik Tempe Sagu Melalui Variasi Rasa Dan Inovasi Kemasan

Cited by 17 publications

References 0 publications

Pendampingan Umkm Penjual Kripik Kremes Dan Wingko Untuk Meningkatkan Penjualan Melalui Merk, Label Dan Kemasan

Pendampingan Umkm Penjual Kripik Kremes Dan Wingko Untuk Meningkatkan Penjualan Melalui Merk, Label Dan Kemasan

Strategi Usaha Pembenihan Ikan Lele Program Kemitraan Masyarakat Pada Kelompok Pembudidaya Ikan Serdang Menang

Pendampingan Pembuatan E-Marketplace dan Laporan Keuangan pada UP2K "Mulan" Khususnya Dasa Wisma "Mawar"

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