Pengambilan Keputusan Reseller Frozen Food Sebagai Pilihan Berwirausaha Di Masa Pandemi

Abstract

ABSTRAKSaat ini banyak peluang bisnis yang dapat dilakukan di rumah dengan modal yang minim namun dapat memperoleh laba yang besar, salah satunya usaha reseller frozen food. Penelitian ini dilakukan untuk menguji pengaruh antara lingkungan internal dan eksternal secara parsial terhadap keputusan berwirausaha menjadi reseller frozen food di masa pandemi. Sampel penelitian sejumlah 44 orang dengan simple random sampling menggunakan rumus Slovin. Seluruh item penelitian telah teruji valid dan reliabel, serta sudah memenuhi kriteria uji asumsi klasik. Uji hipotesis membuktikan bahwa lingkungan internal dan eksternal berpengaruh terhadap keputusan berwirausaha sebagai reseller frozen food. Variabel yang dominan berpengaruh adalah faktor internal dengan nilai beta terbesar yaitu 0.784.Kata kunci: Pengambilan Keputusan, Kewirausahaan, Reseller Frozen Food ABSTRACTCurrently, there are many business opportunities that can be done at home with minimal capital but can earn large profits, one of which is a frozen food reseller business. This study was conducted to partially examine the effect of the internal and external environment on the entrepreneurial decision to become a frozen food reseller during the pandemic. The research sample was 44 people with simple random sampling using the Slovin formula. All research items have been tested to be valid and reliable, and have met the criteria for the classical assumption test. Hypothesis testing proves that the internal and external environment influence the entrepreneurial decision as a frozen food reseller. The dominant variable influencing is the internal factor with the largest beta value of 0.784. Keywords: Decision Making, Entrepreneurship, Frozen food reseller

Environmental Factors in Affecting Student Entrepreneurship Decision

“…This entrepreneurial decision is also related to opportunity, which this research supports Arab & Sofiyabadi (2013);Bezerra Vasconcelos et al, (2022) that when there is a business opportunity, entrepreneurs are present. This research also supports the finding that entrepreneurial decisions cannot be separated from government policies in the form of technical guidance for both production and marketing aspects, access to financing for working capital and increased productivity, entrepreneurial culture (OECD, 2017) and promises independence and prosperity (Ardiyani & Kusuma, 2016;Irawati, 2022). Thus the statement that the internal and external environment has a positive and significant influence on entrepreneurial decisions (International Labor Organization, 2021;Irawati, 2022;Kuznetsova et al, 2017;Oluwadare & Oni, 2016) is a statement that has been empirically tested so that to foster interest in entrepreneurship it is necessary to strengthen aspects of the internal and external personal environment.…”

“…Explicitly Irawati (2022) examines the influence of internal and external factors on entrepreneurial decisions. The research chose 44 entrepreneurs as the research focusfrozen food resellerduring the Covid 19 pandemic.…”

“…Thus, competence needs to be built from college to provide knowledge strengthening so that students not only rely on work in the limited formal sector, but the entrepreneurial sector also promises success. Irawati (2022) also stated that competence will motivate individuals to become entrepreneurs in difficult times, namely the Covid-19 pandemic.…”