Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi

Febriani, Ervina; Rahmizal, Maizul; Aswan, Khairil

doi:10.38035/rrj.v4i4.557

Cited by 1 publication

(1 citation statement)

References 6 publications

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“…According to Hong & Brahmana (2015) explain that perceived value has the potential to increase e -Satisfaction . The initial hypothesis proposed based on the results of previous investigation is as follows: H1: Perceived Value has a positive influence on E-Satisfaction The Relationship Betwixt E-Trust and E-Satisfaction E-Trust has a direct impact on e-Satisfaction because a high tier of trust in an online platform or cater can increase user Satisfaction Febriani et al . (2022) .…”

Section: The Relationship Betwixt Perceived Value and E-satisfactionmentioning

confidence: 99%

Perceived Value, E-Trust, E-Satisfaction, and E-Loyalty on Online Trip Clients in Jakarta

Kalim,

Prasetyo,

Ramli

et al. 2024

bijak

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In the realm of internet technology that has occurred in Indonesia, it has had an impact on the trip business sector, since the presence of online trip agents, the market potential for the trip business has increased. This investigation points out to explore how Perceived Value and E-Trust influence E-Loyalty by using the E-Satisfaction variable as an intercede variable. This investigation was conducted on 110 respondents who had used online trip in Jakarta. Data analysis in this investigation used SEM-PLS. The conclusion of this investigation shows that Perceived Value has a positive effect on E-Satisfaction, E-Trust has a positive effect on E-Satisfaction, E-Satisfaction has a positive effect on E-Loyalty, Perceived Value has a positive effect on E -Loyalty, while E-Trust has a negative effect on E-Loyalty, E-Trust has a negative effect on E-Loyalty through E-Satisfaction and Perceived Value has a negative effect on E-Loyalty through E-Satisfaction. Suggestions in this investigation are to add investigation variables and use different investigation methods. The managerial implication obtained is that online trip agent companies must pay attention to the perceived value and e-trust of clients towards the corporation in order to create e-Satisfaction for clients. When e-Satisfaction is achieved, the corporation must maintain it to achieve e-loyalty.

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Section: The Relationship Betwixt Perceived Value and E-satisfactionmentioning

confidence: 99%

Perceived Value, E-Trust, E-Satisfaction, and E-Loyalty on Online Trip Clients in Jakarta

Kalim,

Prasetyo,

Ramli

et al. 2024

bijak

View full text Add to dashboard Cite

show abstract

Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi

Cited by 1 publication

References 6 publications

Perceived Value, E-Trust, E-Satisfaction, and E-Loyalty on Online Trip Clients in Jakarta

Perceived Value, E-Trust, E-Satisfaction, and E-Loyalty on Online Trip Clients in Jakarta

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