Pengaruh Celebrity Endorser dan Label Halal terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Kota Lhokseumawe

Fuadi, None; Munandar,; Khairawati,; Muhammad, Miftahul Jannah

doi:10.32505/jii.v6i1.2828

Cited by 3 publications

(3 citation statements)

References 3 publications

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“…Label bisa membawa nama merek saja, atau sejumlah besar informasi yang berkaitan dengan produk. Menurt Krasovec dan Klimchuk dalam (Utami, 2013) Label biasanya terbuat dari kertas, laminasi kertas atau film plastik dengan atau tanpa tambahan perekat, label dapat mencakup keseluruhan kemasan atau hanya setempat saja, dapat dipotong dalam berbagai bentuk yang beragam untuk menyesuaikan bentuk kemasannya.…”

Section: A Pendahuluanunclassified

Pengaruh Label Halal dan Tingkat Harga terhadap Minat Beli Konsumen pada Produk Kosmetik Pixy

Azkia Rahma Pradinda,

Nurfahmiyati

2023

JRIEB

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Indonesia is a country with a predominantly Muslim population and at this time a lot of cosmetics are circulating without a definite halal label at quite high prices, of course this is a problem for consumers in choosing cosmetics to be used daily. This research aims to determine the influence of Halal Labels and Price Level on the purchasing decision of PIXY Cosmetics among students of Bandung Islamic University. This study employs a quantitative descriptive research method, with the target population being students of Bandung Islamic University who use PIXY Cosmetics. The initial data collection was conducted by distributing questions on Instagram social media, followed by distributing online questionnaires to 100 respondents who use PIXY Cosmetics and analyzing the data. The research findings indicate that the Halal Label and Price Level have a positive and significant influence on the purchase intention or consumer decision-making in selecting PIXY Cosmetics. Indonesia merupakan negara dengan Penduduk mayoritas beragama islam dan pada saat ini banyak sekali kosmetik yang beredar tanpa adanya label halal yang pasti dengan harga yanh cukup tinggi, tentu saja ini menjadi permaslahan bagi konsumen dalam memilih Kosmetik yang akan digunakan sehari-harinya. Penelitian ini bertujuan untuk mengetahui adakah pengaruh Label Halal dan Tingkat Harga terhadap keputusan pembelian Produk Kosmetik PIXY bagi Mahasiswa Universitas Islam Bandung. Metode Penelitian yang digunakan dalam penelitian ini yaitu penelitian deskriptif kuantitatif, Populasi yang digunakan yaitu Mahasiswa Universitas Bandung yang menggunakan Kosmetik PIXY. Teknik Pengumpulan Data awal yaitu dengan cara menyebarkan pertanyaan pada Media Sosial Instagram, kemudian setelah data terkumpul dilanjutkan dengan pendistribusian Kuesioner pada 100 responden pengguna Kosmetik PIXY secara online dan dianalisis. Hasil Penelitian ini Menunjukan bahwa Label Halal dan Tingkat Harga berpengaruh Positif dan Signifikan pada Minat Beli atau Keputusan Konsumen dalam memilih Produk Kosmetik PIXY.

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Section: A Pendahuluanunclassified

Pengaruh Label Halal dan Tingkat Harga terhadap Minat Beli Konsumen pada Produk Kosmetik Pixy

Azkia Rahma Pradinda,

Nurfahmiyati

2023

JRIEB

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“…Pendekatan Non-Probability Sampling digunakan dalam proses pengambilan sampel. (Fuadi, 2021) Menurut penelitian Natalia Junni Kalangi (2019) tentang pengaruh celebrity endorser dan brand image terhadap keputusan pembelian clear shampoo, celebrity endorser memiliki pengaruh yang positif dan cukup besar. Jenis penelitian yaitu penelitian kuantitatif dengan pengumpulan data melalui metode suvey.…”

Section: Pengaruh Selebrity Endorsement Terhadap Keputusan Pembelian ...unclassified

Pengaruh Labelisasi Halal, Citra Merek, Online Customer Review, Selebrity Endorsement Dan Perceived Advertising Value Terhadap Keputusan Pembelian Produk Kosmetik Yang Bersertifikat Halal

Khofifah,

Supriyanto

2022

JUMPA

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Consuming halal food is obligatory for every Muslim. Not only food and drinks are required but also cosmetics. Every country, especially one with a Muslim population, is expected to ensure that the goods to be used are halal-certified. The purpose of implementing a halal certificate is to provide clarity on its halal status, which can then convince consumers to buy it. The purpose of this study is to examine and analyze the effect of halal labeling, brand image, online customer reviews, celebrity endorsements and perceived advertising value on the decision to purchase halal-certified cosmetic products. This research was conducted on generation Z in Rembang Regency who had bought or used halal-certified cosmetic products. This research uses a quantitative approach with a correlation research approach, where correlation research is used to measure whether one or more variables have a relationship. The sample of this research was selected as many as 100 people using purposive sampling method through a questionnaire using the SPSS application. The data analysis techniques used are: descriptive analysis, instrument testing, traditional assumption testing, and hypothesis testing. The findings show that the purchase of halal-certified cosmetic products is significantly influenced by halal labeling, brand image, online customer evaluation, celebrity endorser, and perceived advertising value.

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“…4 No. 1, Januari -Juni 2020 yang tidak lama dan dengan harga yang cukup murah (Fajria, 2018) (Segati, 2018). Tidak hanya model saja yang mempengaruhinya, akan tetapi juga slogan-slogan atau kata-kata dalam iklan produk kecantikan turut menguatkan presepsinya.…”

Section: Dinamika Body Image Terhadap Iklanunclassified

Representasi Supremasi Kulit Putih Bagi Perempuan Dalam Produk Iklan Sebagai Standar Kecantikan

Rohmah¹,

Huda²

2020

AJMS

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This article aims to analyze women's views in interpreting the meaning of beauty through beauty advertising products on social media. In this study, the authors used a qualitative approach accompanied by Ronald Barthes's Semiotic method. The results of this study can be described into three, namely: 1) There are some beauty advertising products that show that the white woman is prettier than the skin that is not white. This is indirectly used as a standard of beauty by Women, 2) Women are said to be beautiful not because of their white skin, slender body, syug nose, or so on. But women are said to be beautiful when they have good personalities, positive thoughts, and psychic-spiritual dimensions, 3) There is a process of dynamics in the supermation representation of female body image. This research is important, because beauty advertising is indirectly used as a standard of beauty by women and its impact on body image, and it should be straightened out. In fact, beauty standards are not just white skin.Keywords:Â beauty products ads; white; semiotics Ronald Barthes's

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Pengaruh Celebrity Endorser dan Label Halal terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Kota Lhokseumawe

Cited by 3 publications

References 3 publications

Pengaruh Label Halal dan Tingkat Harga terhadap Minat Beli Konsumen pada Produk Kosmetik Pixy

Pengaruh Label Halal dan Tingkat Harga terhadap Minat Beli Konsumen pada Produk Kosmetik Pixy

Pengaruh Labelisasi Halal, Citra Merek, Online Customer Review, Selebrity Endorsement Dan Perceived Advertising Value Terhadap Keputusan Pembelian Produk Kosmetik Yang Bersertifikat Halal

Representasi Supremasi Kulit Putih Bagi Perempuan Dalam Produk Iklan Sebagai Standar Kecantikan

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