This study aims to analyze the implementation of halal product guarantees on MSMEs in Indonesia. The data used in the analysis related to the research topic were taken from various literature, both from books and journal articles. Data from various sources were then analyzed using a literature review approach. Based on the analysis, it was found that the halal food sector is currently a new opportunity to increase growth and economic development. It is said to be a new opportunity because not only Muslim-majority countries but Muslim-minority countries also take part in the development of the halal industry. Therefore, the Indonesian government is also trying to develop the domestic halal food and beverage industry to encourage the growth of the halal industry. In promoting the application of halal standards where one of the things needed is halal certification, Law Number 33 of 2014 concerning Halal Product Guarantee is issued, Article 4 states that halal product certification is mandatory. The method used in this research is library research. The literature study in this research was conducted to study the definition of keywords, to deepen theories and concepts, and to identify variables related to the background and context of the research. Literature studies related to the analysis of barriers to halal product, the journal uses a search application or search application that is searched on Google Scholar with the keyword "Halal Product" the maximum number of results is 20 and the year category is all year (0-0) There are eight journal articles. The following are the details of the journal search results using the publish and perish application and the search on Emerald Publishing. Search through the publish and perish application on Google Scholar with the keywords Islamic bank product innovation: 4 papers. Emerald Publishing on Emerald Insight, with the title: Halal Certification: 6 papers.

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This study aims to determine the effect of Attitude, Subjective Norms, and Halal image either partially or simultaneously on the intention of prospective customers to use Islamic banking products at the Bank Negara Indonesia Syariah (BNIS) Lhokseumawe branch and to find out the most dominant factors in influencing prospective customer intentions. The results showed that attitude, subjective norms, and Halal image were simultaneously significant in influencing the intention of prospective customers to use Islamic banking products. Partially each of the Attitude, Subjective Norms, and Halal image variables influence the intention of prospective customers to use Islamic banking products. Attitude variable is the most dominant variable in influencing the intention of prospective customers to use Islamic banking products.

Zakat is important for encouraging social awareness and correcting economic inequality, but there are still many people who do not understand how to calculate it due to several factors such as lack of understanding, outreach, and difficulty in manual calculations. In February 2023, a socialization of the zakat counter application was held for the people of Bireun Regency. This activity aims to increase understanding of zakat and facilitate the process of calculating zakat. In this event, the public was given an explanation on how to use the zakat counter application and it was hoped that they would be able to calculate zakat more easily and accurately. The expected results are increasing awareness about the importance of zakat and benefiting from the zakat counter application in helping the process of calculating zakat more effectively and efficiently. With the zakat counter application, it is hoped that it can increase the amount of zakat collected to help people in need. In addition, this socialization is also expected to strengthen cooperation between the government and the community in developing a better zakat calculating application in the future. Therefore, organizing the socialization of the zakat calculating application in Bireun Regency is an important step to increase public awareness about zakat and facilitate the process of calculating zakat effectively and efficiently.

Digital marketing has an important role in achieving more modern marketing goals. This is because digital marketing is a quality way of working and is based on meaningful values, and provides motivation and inspiration for better marketing. Digital marketing is a marketing activity including branding that uses various web-based media such as blogs, websites, e-mail, or social networks. This dedication aims to provide understanding to the community about marketing through digital marketing. The object of this dedication is the village community of Meunasah Alue, District. Muara Dua, Lhokseuamawe City. While the result found is that the empowerment of micro-businesses in the village of Meunasah Alue is very effective and efficient. This is because the color of the diversity of the micro business itself.