PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN ATMOSFER TOKO TERHADAP NIAT BELI ULANG PADA KONSUMEN H&amp;M

Adiantari, Ni Wayan Prika; Seminari, Ni Ketut

doi:10.24843/ejmunud.2022.v11.i07.p04

Cited by 2 publications

(2 citation statements)

References 13 publications

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“…In contrast to the results of research by Adiantari & Seminari (2022) which states that brand image has a positive and significant effect on repurchase intentions, in this case the intention to visit the hospital again. Visiting intentions are part of consumer behavior that occurs because there is a match between consumer desires and the performance of the services offered by the hospital, so that the desire to use them again in the future arises.…”

Section: H8: Brand Image Has a Positive Effect On Visit Intentioncontrasting

confidence: 99%

The Effectiveness of Social Media Marketing Activities in Building Brand Equity and Patient Trust and its Influence on Visit Intention in Private Hospitals

Dzakiyya,

Hijrah Hati

2024

JLS

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Technological developments and increasingly fierce competition for private hospitals have forced private hospitals to innovate with each other to promote their services through social media. The research aims to measure how effective the implementation of social media marketing activities is in building brand awareness, brand image, brand equity, and trust from private hospital patients and their influence on visit intention. This study uses quantitative methods, and the data obtained will be processed using CB-SEM with the IBM AMOS application, analyzing 264 questionnaire responses. The study results show that social media marketing activities affect brand awareness, brand image, and trust but do not affect visit intention. Meanwhile, trust and brand equity have a significant impact on visit intentions. However, brand awareness does not affect brand image, yet both significantly impact brand equity. This study shows that collaboration between variables is needed to impact patient visit intentions positively. It is hoped that this research can help the management of private hospitals and other health facilities in forming marketing strategies through social media activities.

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Section: H8: Brand Image Has a Positive Effect On Visit Intentioncontrasting

confidence: 99%

The Effectiveness of Social Media Marketing Activities in Building Brand Equity and Patient Trust and its Influence on Visit Intention in Private Hospitals

Dzakiyya,

Hijrah Hati

2024

JLS

View full text Add to dashboard Cite

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“…greater than 0.05 (0.148 > 0.05). Research conducted by Yuniarti (2020) shows that brand image has no significant effect on repurchase intentions, indicated by a beta coefficient value of 0.168 and a probability of 0.055 or a p-value > 0.05 meaning the hypothesis is rejected. Research conducted by (Sayidah et al, 2022) shows that brand image does not have a positive and significant influence on repurchase intentions, indicated by a t-count value of 0.599 with a significance value of 0.550.…”

Section: Effect Of Brand Image On Repurchase Intentionsmentioning

confidence: 99%

Website Quality, Brand Image, Brand Trust, Repurchase Intentions, and Customer Satisfaction

Sari,

Darma

2022

JMB

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This study investigates the relationship between website quality, brand image, brand trust, customer satisfaction, and repurchase intentions. This study specifically looks at the function of customer satisfaction as an influencing factor. The data collection technique in this study was a questionnaire using the Google Form platform which was distributed directly to all Goldmine Coffee Sunrise consumers using a QR Code. Based on a sample of 150 respondents, the results of the direct influence study show that website quality and brand image affect repurchase intentions. On the other hand, direct influence research shows that brand trust and customer satisfaction have no effect on repurchase intentions, and indirect effects show website quality, brand image, and brand trust do not affect repurchase intentions through customer satisfaction. This research supports the theory of consumer behavior and contributes to the marketing management literature by recognizing that website quality and brand image are important in consumer purchasing decisions. This research also contributes to providing a different view of brand trust and customer satisfaction which shows that consumer trust and satisfaction do not always generate an intention to make a repeat purchase.

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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN ATMOSFER TOKO TERHADAP NIAT BELI ULANG PADA KONSUMEN H&M

Cited by 2 publications

References 13 publications

The Effectiveness of Social Media Marketing Activities in Building Brand Equity and Patient Trust and its Influence on Visit Intention in Private Hospitals

The Effectiveness of Social Media Marketing Activities in Building Brand Equity and Patient Trust and its Influence on Visit Intention in Private Hospitals

Website Quality, Brand Image, Brand Trust, Repurchase Intentions, and Customer Satisfaction

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