Pengaruh Costumer Relationship management (CRM) dan Word Of Mouth (WOM) Terhadap Kinerja Usaha Pada Usaha Kecil dan Menengah di Kota Kediri

Rahmadi, Afif Nur; Ruhamak, Muhammad Dian

doi:10.30737/ekonika.v3i2.229

Cited by 4 publications

(4 citation statements)

References 5 publications

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“…Menurut Solomon menyatakan bahwa WOM adalah informasi mengenai suatu produk yang diteruskan dari satu konsumen ke konsumen lainnya (Adawiyah, 2020). Word of mouth communication adalah pesan tentang produk atau jasa suatu perusahaan, ataupun tentang perusahaan itu sendiri, dalam bentuk komentar tentang konerja produk, keramahan, kejujuran, kecepatan pelayanan dan hal lainnya yang dirasakan dan dialami oleh seseorang yang disampaikan kepada orang lain (Rahmadi & Ruhamak, 2018). Word of mouth merupakan salah satu strategi pemasaran untuk mengurangi biaya promosi dan alur distribusi perusahaan, word of mouth dapat mempengaruhi orang lain, image, pikiran serta keputusan mereka.…”

Section: Word Of Mouth (Wom)unclassified

Pengaruh Harga, Kualitas Produk, dan Word Of Mouth (WOM) Atau Testimoni Konsumen Terhadap Keputusan Pembelian Pada Rumah Produksi Tia Sprei

Rizqika Solekhah,

Muhammad Syaifulloh,

Ari Kristiana

2023

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This study was conducted to examine the effect of price, product quality, word of mouth (WOM) or consumer testimonials on purchasing decisions. The population in this study was the general public of Brebes Regency using Slovin formula obtained a total sample of 75 respondents. In this study, the technique used in data collection is the Probability sampling technique with sampling using simple random sampling techniques. This type of research is descriptive quantitative. The analysis methods used are descriptive statistics, validity tests, reality tests, classical assumption tests consisting of normality tests, multicolonicity tests, heteroscedasticity tests, and hypothesis tests consisting of T tests, F tests, voefficient of determination tests (R2), and multiple linear regression analysis. Based on the results of partial research, it can be concluded that: 1). Price has a positive and significant effect with the value of t calculated > t table, which is 2.067 > 0.227 and the value of sig. < 0.05 which is 0.042 < 0.05. 2). Product Quality has a positive and significant effect with the t-value of the table t-count > of the table, which is 4.354 > 0.227 and the sig value. < 0.05 which is 0.00 < 0.05. 3). Word of Mouth (WOM) has a positive and significant effect with the t-value of the table t-count > which is 2.238 > 0.227 and the value of sig. 0.028 < 0.05. The results of the study simultaneously with the F test stated that the variables price, product causality, and word of mouth (WOM) had a positive and significant effect with the value of f calculated > f table which is 7.158 > 2.50 and the value of sig. < 0.05 which is 0.00.

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Section: Word Of Mouth (Wom)unclassified

Pengaruh Harga, Kualitas Produk, dan Word Of Mouth (WOM) Atau Testimoni Konsumen Terhadap Keputusan Pembelian Pada Rumah Produksi Tia Sprei

Rizqika Solekhah,

Muhammad Syaifulloh,

Ari Kristiana

2023

Projemen

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“…Oleh karena itu, diperlukan database yang lengkap berisi informasi pelanggan untuk membantu dalam pelaksanaan MHP. Rahmadi & Ruhamak (2018) melakukan penelitian pada UKM di Kediri yang membuktikan bahwa MHP mempunyai pengaruh terhadap kinerja perusahaan. Namun saat penelitian dilakukan, pelaku UKM belum memahami tentang MHP sehingga perlu untuk ditingkatkan agar bisa mendorong peningkatan kinerja UKM terkait.…”

Section: Manfaat Mhpunclassified

Manajemen Hubungan Pelanggan Bagi Usaha Mikro, Kecil, dan Menengah

Sudarwati¹,

Izzaty

2022

j. ekonomi & kebijak. publik

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The need for Micro, Small, and Medium Enterprises (MSMEs) to connect with customers is increasing. Understanding customer behavior is necessary for running a business, especially during a pandemic. Customer Relationship Management (CRM) helps MSMEs to manage this connection. However, in its implementation, MSMEs experience obstacles such as not understanding the CRM concept, the absence of a strong leader, and limited resource support. Therefore, it is crucial to know how MSMEs should carry out CRM. The study conducted through this literature study aims to analyze the application of CRM by MSMEs and provide policy advice to the government to help MSMEs during the pandemic. The results of the study show that the most crucial thing MSMEs must do is to understand what kind of CRM is needed. This will affect the choice of the most suitable type of CRM to run and how MSMEs are trying to run it. A balance between the three main elements in the CRM namely people, systems and processes, and technology, must be met. Therefore, the government can take a role both in the short and long term because of the importance of the role of MSMEs for the country's economy. In the short term, by providing training and mentoring support for MSMEs to go online. Meanwhile, for the long term, by providing support for technology infrastructure, product development, and distribution. In addition, the government can reflect on the Malaysian government, which makes MSMEs a part of politics.

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“…A good review is based on a feeling of satisfaction felt by consumers where the more satisfied consumers, the reviews given will get better, and vice versa, the more dissatisfied consumers, the worse the reviews provided [7].…”

Section: Introductionmentioning

confidence: 99%

E-WoM and Destination Image: How Does It Affect the Revisit Intention at English Village

Ruhamak¹,

Puspita²,

Putra³

2021

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)

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Based on current developments on how to attract consumers' interest in wanting to visit education-based tourism destinations, this study aims to determine the effect of e-wom and destination images on the revisit intention in the English village of Pare -Kediri. Because many migrants take courses from outside the region, the population in this study are course participants from outside the area with a sample determination of 100 respondents. In the data collection questionnaire and literature study are used. For testing, the data used the instrument validity and reliability analysis, followed by multiple linear regression analysis. Next, test the hypothesis and the coefficient of determination. From the testing of the instrument, the results were obtained that all questionnaire items were declared valid and reliable. Hypothesis test results show that all hypotheses were accepted, as evidenced by the calculated t value of from 4,781> 1.98 and destination image 3,379> 1.98 and the estimated f value of 26,240> 3,089. the coefficient of determination shows that revisit intention can be explained by e-wom and destination image by 35.3%.

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Pengaruh Costumer Relationship management (CRM) dan Word Of Mouth (WOM) Terhadap Kinerja Usaha Pada Usaha Kecil dan Menengah di Kota Kediri

Cited by 4 publications

References 5 publications

Pengaruh Harga, Kualitas Produk, dan Word Of Mouth (WOM) Atau Testimoni Konsumen Terhadap Keputusan Pembelian Pada Rumah Produksi Tia Sprei

Pengaruh Harga, Kualitas Produk, dan Word Of Mouth (WOM) Atau Testimoni Konsumen Terhadap Keputusan Pembelian Pada Rumah Produksi Tia Sprei

Manajemen Hubungan Pelanggan Bagi Usaha Mikro, Kecil, dan Menengah

E-WoM and Destination Image: How Does It Affect the Revisit Intention at English Village

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