Pengaruh e-gaya hidup, trend fashion, dan customer experience terhadap impulse buying produk fashion konsumen

Sari, Irfa Diana; Patrikha, Finisica Dwijayati

doi:10.30872/jakt.v18i4.9856

Cited by 7 publications

(7 citation statements)

References 4 publications

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“…Fashion trends that spread on social media make their shopping desires higher (Anggraeni & Patrikha, 2021), supported by marketing techniques that utilize social media and public figures which are considered capable of spreading the value of fashion products so that they become trends. Implicitly, Generation Z is easily influenced by fashion styles promoted by public figures they admire or influences from their closest friends.…”

Section: Discussionmentioning

confidence: 99%

Fast fashion: Consumptive behavior in fashion industry Generation Z in Yogyakarta

Widari,

Aliffianti,

Indra

2023

IASJOL

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The fashion emergence is a trend that is closely related to generation Z. The easy access to social media is one of the most effective diffusion modes of fashion trends. In addition, there are marketing techniques used by business actors to spread products by involving figures that are loved by generation Z, such as politicians, celebrities, artists, and other public figures. These figures involvement is able to attract the followers to follow the trend. The reason is that following trends can show one’s identity and increase self-confidence, it cannot be avoided by looking at the ways of fashion fans in Generation Z. Fashion trends that continue to roll quickly make them have consumptive behavior. This behavior must be taken seriously considering the waste impact generated from production can be a big problem for the environment

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Section: Discussionmentioning

confidence: 99%

Fast fashion: Consumptive behavior in fashion industry Generation Z in Yogyakarta

Widari,

Aliffianti,

Indra

2023

IASJOL

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“…UMKM tidak hanya menciptakan ekonomi kreatif di berbagai sektor masyarakat tetapi juga memberikan sumbangan signifikan, terutama dalam industri fashion, yang merupakan bagian ekspresi individu dan gaya hidup masyarakat, fashion merupakan bentuk ekspresi individu yang dituangkan dalam penggunaan pakaian sehari hari (Apprilia & Dwijayanti, 2021). Seseorang yang memiliki gaya hidup fashionable maka akan terus mengikuti perkembangan mode fashion yang up to date (Sari & Patrikha, 2021). Dalam konteks industri fashion lokal di Indonesia, perkembangan yang pesat terlihat melalui banyaknya brand fashion lokal yang memanfaatkan e-commerce (Dien Hafifah Mesayu Putri et al, 2021).…”

Section: Pendahuluanunclassified

Pengembangan Media Sosial dalam Upaya Meningkatkan Penjualan Brand Batik Lokal “Qabudayan”

Ubaidirrohman,

Febriana,

Rochmaniah

2024

warta

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"Qabudayan" is a micro, small, and medium-sized enterprise (MSME) located in Malang City, East Java. The primary focus of this business is online marketing and sales of ready-to-wear clothing with an emphasis on traditional batik fabric motifs. Currently, "Qabudayan" faces challenges such as a lack of attractive product photos, limited to a logo design, and digital mockups. Other constraints include unpreparedness in the sales system, marketing activities, and human resource management, hindering online sales efforts. The goal of this community service activity is to provide assistance to "Qabudayan" in developing social media through the provision of attractive product photos and the creation of quality marketing content on the Instagram platform. This is expected to enhance the effectiveness of online marketing and sales activities. The community service process is carried out in three stages. The first stage involves a situational analysis by conducting interviews with the "Qabudayan" brand to identify the challenges faced. The second stage includes program planning involving activities such as product photo shoots, assistance in creating Instagram social media content, and promotions. The third stage is the implementation of the planned program. The expected output of this community service activity is to assist "Qabudayan" in developing their Instagram social media, enabling them to create professional photo and video content. By showcasing traditional batik fabric motifs and engaging Instagram social media content, it is hoped that not only will "Qabudayan" attract potential consumers, but it will also support efforts to preserve batik culture in society.

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“…Dalam konteks Fashion, pakaian merupakan produk yang paling penting untuk digunakan oleh seseorang yang tidak dapat terlepas dari teknologi (Rahman & Mannan, 2018). Perkembangan trend fashion di Indonesia di era digital ini sangat populer setiap tahunnya, terutama pada kaum muda yang ingin tampil lebih menarik.…”

Section: Pendahuluanunclassified

Keterkaitan Brand Love terhadap Produk Erigo

Cahyadi,

Matthew,

Lim

et al. 2024

jptam

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Tujuan penelitian ini adalah menganalisa pengaruh dari Self Brand Connection berpengaruh positif terhadap Brand Love, Self Brand Connection berpengaruh positif terhadap Positive Word Of Mouth dan Negative Word Of Mouth, dan Brand Love berpengaruh positif terhadap Positive Word Of Mouth dan Negative Word Of Mouth. Teknik pengambilan sampel dalam penelitian ini menggunakan “purposive sampling” dengan kriteria responden adalah individu yang menggunakan produk brand lokal seperti Erigo Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner yang didistribusikan kepada 200 responden. Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif Self Brand Connection terhadap Brand Love dan Brand Love berpengaruh positif terhadap Positive Word Of Mouth

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Pengaruh e-gaya hidup, trend fashion, dan customer experience terhadap impulse buying produk fashion konsumen

Cited by 7 publications

References 4 publications

Fast fashion: Consumptive behavior in fashion industry Generation Z in Yogyakarta

Fast fashion: Consumptive behavior in fashion industry Generation Z in Yogyakarta

Pengembangan Media Sosial dalam Upaya Meningkatkan Penjualan Brand Batik Lokal “Qabudayan”

Keterkaitan Brand Love terhadap Produk Erigo

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