Pengaruh E-Service Quality Dan E-Word of Mouth Terhadap Minat Beli Ulang Pada E-Commerce Sociolla

Priyatna, Eka Hendra; Agisty, Fauziah

doi:10.31000/dmj.v7i1.7588

Cited by 3 publications

(2 citation statements)

References 1 publication

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“…Likewise with the results of similar research conducted by (Huda 2020;Sutrisno et al 2023)also stated that brand image has a positive and significant influence on purchasing decisions. H1: Suspected Brand imagesignificant influence on purchasing decisions E-service quality E-service quality is a form of service quality through internet media to facilitate consumer activities from the pre-purchase phase such as ease of use, product information, ordering information, and protection of personal information to the postpurchase stage and return policy, effectively and efficiently (Priyatna and Agisty 2023). E-service quality also facilitates consumer/user assessments regarding the quality and superiority of the services provided (Syahidah and Aransyah 2023).…”

Section: The Relationship Of Brand Image To Purchasing Decisionsmentioning

confidence: 99%

The Influence of Brand Image and E-Service Quality on Purchase Decisions Generation Z at E-Commerce Shopee in Pekanbaru

Jusika,

Afwa,

Puspita

2024

JAE

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This research aims to analyze the Influence of Brand Image and E-Service Quality on Purchase Decisions of Generation Z at E-Commerce Shopee in Pekanbaru (Case Generation Z Pekanbaru). The object of this research is Generation Z in Pekanbaru City, with a sample of 100 respondents who are Shopee e-commerce users in Pekanbaru City. The data analysis technique uses Structural equation modeling using the Smart PLS version 3 application. The findings from this research show that Brand Image does not have a significant effect on purchase decisions at Shopee E-commerce in Pekanbaru city. Meanwhile, E-Service Quality has a positive and significant effect on Purchase Decisions. Based on the determination test, it is concluded that Brand Image and E-Service Quality influence Purchase Decisions on Shopee E-commerce simultaneously. Keywords:Brand Image, E-Service Quality, Purchase Decisions, E-commerce Shopee

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Section: The Relationship Of Brand Image To Purchasing Decisionsmentioning

confidence: 99%

The Influence of Brand Image and E-Service Quality on Purchase Decisions Generation Z at E-Commerce Shopee in Pekanbaru

Jusika,

Afwa,

Puspita

2024

JAE

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“…The impression of religiosity built by the account owner as a hope that the audience understands that the women's clothing products sold are in accordance with the explanation of the Quran. Expectations built to the audience require media devices as a delivery tool (Priyatna & Maryani, 2023). The choice of media tools as a means of marketing content to the audience has a strong impact on sales.…”

Section: Marketing Expansion Through Meaning In @Hijabalila Accountmentioning

confidence: 99%

Commodification of the Qur'an as an Advertising Strategy for Women's Clothing in the @hijabalila Account

Jannah

2023

at-turas

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The Qur'ān that is present in social media by involving meaning tends to lead to commodification efforts. The @hijabalila account as a Muslim women's clothing sales account uses the meaning of the Qur'ān as a means of advertising its commodities. The meaning made by the @hijabalila account is adjusted to marketing interests by using language narratives. The adjustment of meaning to the marketing interests of the @hijabalila account ignores other forms of meaning of the criteria for women's clothing which has an impact on changing the function of the Quran as a commodification tool. So, this research focuses on examining how the process of commodification of the Quran is used as an advertisement for women's clothing on the @hijabalila account. This research was applied using a qualitative method of literature review obtained from data sources related to research with the theory of Vincent Mosco's political economy approach. As a result, the commodification process carried out by the @hijabalila account can be seen from three sides. First, the @hijabalila account gives meaning to the Qur'an adjusted to the goods sold and used as content. Second, besides utilising the interpretation of the Qur'an to attract audiences, the @hijabalila account also uses Isntagram as a medium for marketing expansion. Third, there is a process of production and reproduction through the formation of meaning in the verses of women's clothing by the @hijabalila account to the audience.

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Pengaruh Electronic Word Of Mouth, Kepercayaan Merek, Dan Citra Merek Terhadap Niat Pembelian Ulang

Putri,

Sumartik

2024

j. inov. drh.

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Penelitian ini bertujuan untuk menyelidiki pengaruh electronic word of mouth (eWOM), kepercayaan merek, dan citra merek terhadap niat pembelian ulang di CV Asih Jaya. Menggunakan pendekatan kuantitatif, data dikumpulkan dari 103 pelanggan melalui kuesioner skala Likert. Studi ini menggunakan SPSS versi 26 untuk melakukan berbagai uji statistik termasuk reliabilitas, validitas, normalitas, heteroskedastisitas, autokorelasi, regresi linier berganda, uji F, uji t, dan uji koefisien determinasi. Hasil menunjukkan bahwa eWOM, kepercayaan merek, dan citra merek masing-masing memiliki pengaruh signifikan terhadap niat pembelian ulang secara individu dan kolektif. Ini menunjukkan bahwa ketiga faktor tersebut sangat penting dalam meningkatkan loyalitas pelanggan dan mendorong pembelian ulang, menekankan pentingnya mengelola umpan balik pelanggan secara online, membangun kepercayaan merek, dan mempertahankan citra merek yang kuat untuk mendorong keterlibatan dan retensi pelanggan yang berkelanjutan.

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Pengaruh E-Service Quality Dan E-Word of Mouth Terhadap Minat Beli Ulang Pada E-Commerce Sociolla

Cited by 3 publications

References 1 publication

The Influence of Brand Image and E-Service Quality on Purchase Decisions Generation Z at E-Commerce Shopee in Pekanbaru

The Influence of Brand Image and E-Service Quality on Purchase Decisions Generation Z at E-Commerce Shopee in Pekanbaru

Commodification of the Qur'an as an Advertising Strategy for Women's Clothing in the @hijabalila Account

Pengaruh Electronic Word Of Mouth, Kepercayaan Merek, Dan Citra Merek Terhadap Niat Pembelian Ulang

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