Pengaruh Electronic Word of Mouth  Terhadap Keputusan Pembelian Dengan Kepercayaan Konsumen Sebagai Mediasi Pada Marketplace Shopee Di Kota Jambi

Nur, Desy S.; Octavia, Ade

doi:10.22437/jmk.v11i2.17960

Cited by 3 publications

(6 citation statements)

References 10 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This shows that the higher the E-WOM received by consumers, the higher their purchase intention for the product or service offered. The results of this study agree with research conducted by (Nur & Octavia, 2022) which concluded that E-WOM has a positive and significant effect on purchase intention.…”

Section: Discussionsupporting

confidence: 91%

“…The more positive E-Wom is, the more it creates consumer confidence to decide to buy. The results of research by (Nur & Octavia, 2022) E-Wom is mediated by consumer confidence positively and significantly on purchasing decisions.…”

Section: Trust Mediates Electronic Word Of Mouth (E-wom) On Purchase ...mentioning

confidence: 88%

“…And vice versa, if E-Wom gets worse, repurchase interest will decrease. The results of research (Nur & Octavia, 2022) state that E-WOM has a significant influence on purchasing decisions. Information carried out by E-Wom will influence a person in making decisions from information obtained accurately through E-Wom.…”

Section: H1: Servitisation Has a Positive And Significant Effect On P...mentioning

confidence: 99%

“…Word of Mouth (WOM) is a form of marketing in which consumers act as marketers who have control and participate in influencing and accelerating the spread of marketing messages (Nur & Octavia, 2022). (Tanjung & Keni, 2023) explain that WOM is a form of promotion that occurs through word of mouth recommendations about the goodness of a product.…”

Section: Anggres Ayu Damayanti Dkkmentioning

confidence: 99%

See 3 more Smart Citations

Influence Servitization And Electronic Word of Mouth (E-Wom) on Buying Intention With Consumer Trust as Mediation

Damayanti,

Nugroho

2023

al. kharaj. j. islam. econ. bus.

View full text Add to dashboard Cite

The purpose of this study was to analyze the effect of Servitization and E-Wom on Purchase Intention with Consumer Trust as Mediation. The type of research used in the study is causal associative research using quantitative techniques. The population in this study were customers of various coffee shops in Surakarta. The sampling technique used is purposive sampling. The technique for determining the number of samples can use the Lemeshow Formula. By using the Lemeshow formula obtained is 96.04 which is then rounded up to 100 people. The analysis technique used is Partial Least Square (PLS) with the calculation process assisted by the SmartPLS 3.0 software program. The results of this study show that Servitization, E-Wom, and Trust have a positive and significant effect on purchase intention. Trust has a positive and significant effect on purchase intention. Servitization and E-wom have a positive and significant effect on customer trust. Trust mediates the effect of Servitization on purchase intention. Trust mediates the effect of servitization on purchase intention

show abstract

Section: Discussionsupporting

confidence: 91%

Section: Trust Mediates Electronic Word Of Mouth (E-wom) On Purchase ...mentioning

confidence: 88%

Section: H1: Servitisation Has a Positive And Significant Effect On P...mentioning

confidence: 99%

Section: Anggres Ayu Damayanti Dkkmentioning

confidence: 99%

See 2 more Smart Citations

Influence Servitization And Electronic Word of Mouth (E-Wom) on Buying Intention With Consumer Trust as Mediation

Damayanti,

Nugroho

2023

al. kharaj. j. islam. econ. bus.

View full text Add to dashboard Cite

show abstract

“…Word of Mouth tidak berpengaruh terhadap kesadaran merek, hal ini sejalan dengan penelitian yang dilakukan oleh: (Octavia, A., & Fatricia, 2017), (Nur & Octavia, 2022), (Wijaksono & Ali, 2019).…”

Section: Pembahasan Pengaruh Word Of Mouth Terhadap Kesadaran Merekunclassified

Penerapan Pemasaran Word of Mouth dan Penggunaan Big Data terhadap Minat Beli dengan Kesadaran Merek Sebagai Variabel Intervening Pada Siber Publisher

Ali,

Ade Octavia

2023

JIM

View full text Add to dashboard Cite

Penelitian ini membahas mengenai penerapan pemasaran word of mouth dan penggunaan big data terhadap minat beli dengan kesadaran merek sebagai variabel intervening pada siber publisher. Tujuan penelitian ini yaitu untuk mengetahui pengaruh dari pemasaran word of mouth dan penggunaan big data terhadap kesadaran merek dan minat beli. Metode penelitian yang digunakan yaitu kuantitatif. Populasi dalam penelitian ini yaitu 80 orang, dengan sampel sebanyak 40 orang. Teknik pengambilan sampel yaitu menggunakan accidental sampling. Data yang digunakan pada penelitian ini yaitu data primer, dimana diperoleh dari kuisioner yang diajukan kepada author yang sebelumnya pernah melakukan publikasi di siber publisher. Hasil dari penelitian ini meliputi: 1) Word of Mouth tidak berpengaruh terhadap kesadaran merek; 2) Big Data berpengaruh terhadap kesadaran merek; 3) Word of Mouth berpengaruh terhadap minat beli; 4) Big Data berpengaruh terhadap minat beli; dan 5) Kesadaran merek berpengaruh terhadap minat beli.

show abstract

Untitled

Dikayana,

Wardana

2024

EJMUNUD

View full text Add to dashboard Cite

The purpose of this study was to explain the effect of electronic word of mouth on purchasing decisions, the effect of electronic word of mouth on brand trust, the effect of brand trust on purchasing decisions, and the role of brand trust in mediating the effect of electronic word of mouth on purchasing decisions. This research was conducted on Madame Gie consumers in Denpasar City. The method of determining the sample using a non-probability sampling technique with 120 respondents. Data collection through a questionnaire in the form of google form. The analysis technique uses path analysis and Sobel test. The results showed that electronic word of mouth had a positive and significant effect on brand trust. Electronic word of mouth and brand trust have a positive and significant effect on purchasing decisions. Brand trust significantly mediates the effect of electronic word of mouth on purchasing decisions. The theoretical implication of this research is to provide scientific contribution and empirical evidence based on the results of the tests that have been carried out. The practical implication of this research is that it can become a reference for management and other related parties.

show abstract

Pengaruh Electronic Word of Mouth Terhadap Keputusan Pembelian Dengan Kepercayaan Konsumen Sebagai Mediasi Pada Marketplace Shopee Di Kota Jambi

Cited by 3 publications

References 10 publications

Influence Servitization And Electronic Word of Mouth (E-Wom) on Buying Intention With Consumer Trust as Mediation

Influence Servitization And Electronic Word of Mouth (E-Wom) on Buying Intention With Consumer Trust as Mediation

Penerapan Pemasaran Word of Mouth dan Penggunaan Big Data terhadap Minat Beli dengan Kesadaran Merek Sebagai Variabel Intervening Pada Siber Publisher

Untitled

Contact Info

Product

Resources

About