2022
DOI: 10.36841/jme.v1i6.2181
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Pengaruh Experiential Marketing Dan Trust Terhadap Kepuasan Pelanggan Pengguna Kartu as Telkomsel Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Abdurachman Saleh Situbondo Dengan Minat Beli Sebagai Variabel Intervening

Abstract: The world of increasingly sophisticated technology makes the development of information and communication in the current era of globalization grow very rapidly, this is supported by people who rely heavily on technology in their daily activities. The purpose of this study is to analyze and test the effect of Experiential marketing and Trust on customer satisfaction of Telkomsel Kartu As users on students of the Faculty of Economics and Business, Abdurachman Saleh Situbondo University through buying interest. T… Show more

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