Pengaruh Gamifikasi Terhadap Niat Membeli Kembali Pada E-Commerce Shopee

Putri, Meiliana; Mayasari, Mega

doi:10.30871/jaemb.v10i2.4686

Cited by 3 publications

(3 citation statements)

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“…The freedom to comment when using internet media will encourage consumers to share comments through this media easily (Semuel & Lianto, 2014). The results of (Putri & Amalia's, 2018) research, that E-Wom has a positive and significant effect on consumer confidence, that consumers will have more confidence in a product after reading positive comments.…”

Section: The Effect Of Electronic Word Of Mouth (E-wom) On Trustmentioning

confidence: 94%

Influence Servitization And Electronic Word of Mouth (E-Wom) on Buying Intention With Consumer Trust as Mediation

Damayanti,

Nugroho

2023

al. kharaj. j. islam. econ. bus.

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The purpose of this study was to analyze the effect of Servitization and E-Wom on Purchase Intention with Consumer Trust as Mediation. The type of research used in the study is causal associative research using quantitative techniques. The population in this study were customers of various coffee shops in Surakarta. The sampling technique used is purposive sampling. The technique for determining the number of samples can use the Lemeshow Formula. By using the Lemeshow formula obtained is 96.04 which is then rounded up to 100 people. The analysis technique used is Partial Least Square (PLS) with the calculation process assisted by the SmartPLS 3.0 software program. The results of this study show that Servitization, E-Wom, and Trust have a positive and significant effect on purchase intention. Trust has a positive and significant effect on purchase intention. Servitization and E-wom have a positive and significant effect on customer trust. Trust mediates the effect of Servitization on purchase intention. Trust mediates the effect of servitization on purchase intention

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Section: The Effect Of Electronic Word Of Mouth (E-wom) On Trustmentioning

confidence: 94%

Influence Servitization And Electronic Word of Mouth (E-Wom) on Buying Intention With Consumer Trust as Mediation

Damayanti,

Nugroho

2023

al. kharaj. j. islam. econ. bus.

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“…Kepuasaan konsumen adalah kunci utama dalam menunjang ke-efektifan aplikasi dana dikalangan generasi Z. (Putri et al, 2022) Dalam pengoperasian aplikasi dana tentu saja tidak terlepas dari dampak baik dari positif maupu negatif sehingga menimbulkan keterkaitan antara konsumen Dengan aplikasi dana itu sendiri. Sehingga dapat menimbulkan kepuasan tersendiiri bagi konsumen yang menggunakan aplikasi dana sebagai media transasaksi pembayaran dan transfer.…”

Section: Pendahuluanunclassified

Risiko Aplikasi Dana dan Tingkat Kepuasan Konsumen di Provinsi Jambi Dalam Perspektif Islam: Studi Kasus Generasi Z

Dean Amri,

Hesti Imraatun Nadziroh,

Asroful Anam

et al. 2024

AJEKBS

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This study aims to determine the risks of use, the level of consumer satisfaction, as well as the general and Islamic legal basis for generation z in Jambi province. This research is a Mixed Research (Quantitative-Qualitative) using a Descriptive Approach. The test method used is the Reliability Test and Validity Test with the SPSS 26 Analysis Tool, and the test uses a Likert scale. The results showed that 243 respondents were declared neutral on the Likert Scale Analysis Test. Meanwhile, the reliability and validity test shows that research on the risk of application of funds and the level of consumer satisfaction in Jambi Province from an Islamic perspective (Case Study of Generation Z) is reliable or consistent.

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“…(Rakhmawati et al, 2019). Dalam perkembangannya, WOM berkembang menjadi e-WOM yang memiliki dampak pada minat beli konsumen (Maskuri et al, 2019), keputusan pembelian (Astuti & Sucipto, 2018) dan citra perusahaan (Putri & Amalia, 2018). Menurut Rupayana et al, (2021)…”

Section: Pendahuluanunclassified

Analisis Peningkatan Jumlah Nasabah Di PT Valbury Asia Futures Melalui Electronic Word Of Mouth

Hendriyani,

Cecilia Ashari Tanudarma,

Fenny Damayanti

2023

JSB

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English Version The trend of futures trading companies is experiencing a shift where many investors who previously invested in other instruments are starting to switch to the futures trading industry. Valbury Asia Futures Bandung as a futures trading company continues to try to increase the number of customers and build a corporate image through electronic word of mouth (e-WOM) activities. However, Valbury Asia Futures, which has been trying to increase the number of customers and build the company's image, has also been negatively affected by the issue of investment abuse from cases in Indonesia such as the Doni Salmanan case. In early 2022, CoFTRA and Kominfo blocked sites for illegal futures trading where they did not have a permit. The research method used is descriptive qualitative method with data collection techniques from journals, books and reports. The results showed that e-WOM in the form of corporate social media, websites and the Member get Member system resulted in an increase in the number of customers with the dominant indicator influencing the increase in the number of customers was content rather than social media. E-WOM used by Valbury Asia Futures has a positive effect on customer interest and purchasing decisions, where E-WOM is formed from 4 (four) factors, namely expressing positive feelings, economics incentives, helping the company and concern for others. The advice that can be given is that Valbury Asia Futures Bandung must be more creative in creating publications on social media. Versi Indonesia Tren perusahaan perdagangan berjangka sedang mengalami shifting dimana banyak investor yang tadinya berinvestasi pada instrumen lain mulai beralih ke industri perdagangan berjangka. Valbury Asia Futures Bandung sebagai perusahaan perdagangan berjangka terus berusaha menambah jumlah nasabah serta membangun citra perusahaan melalui kegiatan electronic word of mouth (e-wom). Namun, Valbury Asia Futures yang sudah berusaha menambah jumlah nasabah serta membangun citra perusahaan tersebut turut terdampak negatif akibat isu penyalahgunaan investasi dari kasus-kasus yang ada di Indonesia seperti kasus Doni Salmanan. Di awal tahun 2022 lalu Bappebti bersama Kominfo memblokir situs-situs perdagangan berjangka illegal dimana mereka tidak memiliki ijin. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan teknik pengumpulan data dari jurnal, buku dan laporan. Hasil penelitian menunjukkan e-WOM dengan bentuk sosial media perusahaan, website dan sistem Member get Member menghasilkan peningkatan jumlah nasabah dengan indikator dominan yang mempengaruhi peningkatan jumlah nasabah adalah konten daripada sosial media. E-WOM yang digunakan oleh Valbury Asia Futures berpengaruh positif terhadap minat dan keputusan pembelian oleh nasabah, dimana E-WOM ini terbentuk dari 4 (empat) faktor yaitu expressing positive feelings, economics incentives, helping the company dan concern for others. Saran yang dapat diberikan adalah agar Valbury Asia Futures Bandung harus lebih kreatif dalam menciptakan publikasi di sosial media.

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Pengaruh Gamifikasi Terhadap Niat Membeli Kembali Pada E-Commerce Shopee

Cited by 3 publications

References 0 publications

Influence Servitization And Electronic Word of Mouth (E-Wom) on Buying Intention With Consumer Trust as Mediation

Influence Servitization And Electronic Word of Mouth (E-Wom) on Buying Intention With Consumer Trust as Mediation

Risiko Aplikasi Dana dan Tingkat Kepuasan Konsumen di Provinsi Jambi Dalam Perspektif Islam: Studi Kasus Generasi Z

Analisis Peningkatan Jumlah Nasabah Di PT Valbury Asia Futures Melalui Electronic Word Of Mouth

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