Pengaruh Gaya Hidup Hedonis terhadap Perilaku Konsumtif di Kalangan Mahasiswa

Nurazijah, Mira; Fitriani, Syaipia Laila Nur; Rustini, Tin

doi:10.31004/joe.v5i2.890

Cited by 4 publications

(5 citation statements)

References 5 publications

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“…Three hedonic lifestyle indicators can influence purchase intention: a person's activities, interests, and point of view. The results of this study are the findings of research conducted by Ananda et al (2021), Nurvitria (2015), Putri &Abdurrohim (2020), andSolikhah &Dhania (2017), which state that a hedonic lifestyle has a positive and significant effect on purchase behavior. Consumers who pursue a hedonistic lifestyle tend to choose products that provide pleasure and enjoyment rather than simply meeting functional needs (Liao, 2021).…”

Section: Resultssupporting

confidence: 86%

“…Wibawanto (2016) states that hedonic is a view of life that considers pleasure and satisfaction in material terms and is the main goal in life. This aligns with research conducted by Nurvitria (2015) and Putri (2020), showing that a hedonic lifestyle positively affects purchase behavior. Additionally, Ananda's (2021) and Solikhah (2017) research also shows that a hedonic lifestyle positively influences purchase behavior.…”

Section: Pg 137supporting

confidence: 91%

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Purchase Intention as Mediation: SOR Model of Hedonic Lifestyle and Word of Mouth on Purchase Behavior

Haristiyanti,

Jatmiko,

Fiandari

2023

BIMANTARA

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Consumer purchase behavior is experiencing a rapid change trend, especially with the influence of advances in digitalization. Changes in purchasing behavior are not only customer needs and preferences but also consumer lifestyles. The research examines the effect of a hedonic lifestyle and word of mouth on purchase behavior, with purchase intention as an intervening variable. Data was taken by survey via Google Forms on a sample of 250 using a purposive sampling technique from the customer population of the MS Glow aesthetic clinic. This study used path analysis, and the results show that partially hedonic lifestyle and word of mouth significantly affect purchase intention, hedonic lifestyle and word of mouth affect purchase behavior, and purchase intention significantly affects purchase behavior. Then, purchase intention mediated the effect of a hedonic lifestyle on purchase behavior, and purchase intention mediated the effect of word of mouth on purchase behavior. These findings could help companies design more effective marketing strategies and better understand the relationship between hedonic lifestyles, purchase intent, word of mouth, and consumer behavior. It brings valuable contributions to understanding consumer behavior and successful marketing strategies.

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Section: Resultssupporting

confidence: 86%

Section: Pg 137supporting

confidence: 91%

Purchase Intention as Mediation: SOR Model of Hedonic Lifestyle and Word of Mouth on Purchase Behavior

Haristiyanti,

Jatmiko,

Fiandari

2023

BIMANTARA

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“…Hedonism (X1) is measured through 3 indicators, namely: (X11) trend participation (Nurazijah et al, 2023), (X12) pleasure, and (X13) quality of life (Amalia & Darmawan, 2023). Social Value (X2) is measured through 4 indicators, namely: (X21) feeling more appreciated, (X22) feeling more accepted by society, (X23) improving other people's views, (X24) making a better impression of oneself (Amalia & Darmawan, 2023).…”

Section: Methodsmentioning

confidence: 99%

How Strongly Do Hedonism and Social Values Influence Consumers' Attitudes and Purchase Intention? Empirical Evidence From Vosco Coffee

Rohima,

Anjaningrum

2024

JAE

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Indonesia has achieved fourth in the global coffee production ranking, witnessing a 4.04% rise in coffee consumption, reaching an unprecedented level of 5 million bags (60 kg each) in 2020/2021. This surge has attracted numerous young entrepreneurs to the thriving coffee industry, especially in the burgeoning coffee shop sector. Cities such as Jakarta, Surabaya, and Medan, as well as educational hubs like Malang, are experiencing a proliferation of coffee establishments, creating new opportunities for the industry. This research aims to thoroughly assess how hedonism and social values influence customer attitudes and purchasing intentions, with a detailed examination of the mediating role of customer attitudes. The study focuses on Vosco Coffee consumers in Malang, with a carefully selected sample of 180 respondents using accidental sampling technique. Quantitative data collected through well-designed questionnaires underwent rigorous analysis using the Partial Least Square (PLS) method. The empirical findings emphasize that hedonism and social values directly, positively, and substantially impact consumer attitudes and purchase intentions. Notably, a resilient customer attitude significantly enhances purchasing intentions. This study encourages future researchers to conduct more comprehensive investigations into the factors shaping consumer attitudes and purchase intentions in this context.Keywords: Hedonism, Social Value, Consumer’s Attitude, Purchase Intention

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“…This means that in terms of changing interests, Moscow teenagers often dominate. Referring to Nurvitria (2015), the process of behavior occurrence, when viewed from cognitive social theory, explains that there is an individual's ability to regulate and control his own behavior even though environmental conditions change. This happens because the mind can direct a person to control his behavior.…”

Section: Figure 7 Comparison Chart Of Changing Interests Between Mosc...mentioning

confidence: 99%

Life Accentuation in Cognitive Dissonance and Hedonistic Behavior between Jakarta and Moscow Adolescents

Kuswanti,

Muzykant,

Moenawar

et al. 2024

Jupe

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Information and communication technology play an important role in the development of communication, one of which is the utilization of the online shop platform, to fulfill the desire for a hedonistic lifestyle. The changes in lifestyle focus on seeking unlimited pleasure and satisfaction. Life accentuation assumes that a person will feel happy by seeking happiness and avoiding feelings of pain, disappointment, and sadness. The research objective was to compare Jakarta and Moscow adolescents' cognitive dissonance and hedonism behavior. The comparative descriptive quantitative research method was used on 101 Moscow teenage respondents and 102 Jakarta respondents using cognitive dissonance theory and behavioral theory. The results were (1) ‘Looking for unlimited pleasure and satisfaction’ is ‘often’ (54.10%) by Jakarta teenagers, higher than Moscow teenagers (only 39.40%), and ‘sometimes’ (52.10%). (2) The dimension of ‘seeking as much happiness as possible and avoiding painful feelings’, Jakarta teenagers are 45.90% while Moscow teenagers are 36.60%, and ‘sometimes’ (56.30%). (3). For the dimensions of ‘seeking happiness symbolically’, Jakarta teenagers are more ‘often’ (53.10%) than Moscow teenagers (36.60%) and ‘sometimes’ (52.10%). (4) In the dimension of ‘pleasure is the most important thing in life’ there are differences between teenagers in Moscow and teenagers in Jakarta (54.10%) and Moscow teenagers are ‘often’ (63.40%) lower and ‘sometimes’ tend to behave hedonistically (63.40%).

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Pengaruh Gaya Hidup Hedonis terhadap Perilaku Konsumtif di Kalangan Mahasiswa

Cited by 4 publications

References 5 publications

Purchase Intention as Mediation: SOR Model of Hedonic Lifestyle and Word of Mouth on Purchase Behavior

Purchase Intention as Mediation: SOR Model of Hedonic Lifestyle and Word of Mouth on Purchase Behavior

How Strongly Do Hedonism and Social Values Influence Consumers' Attitudes and Purchase Intention? Empirical Evidence From Vosco Coffee

Life Accentuation in Cognitive Dissonance and Hedonistic Behavior between Jakarta and Moscow Adolescents

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