Pengaruh Green Marketing dan Brand Awareness Terhadap Keputusan Pembelian Konsumen Produk Merek Aqua

Salam, Abdul; Sukiman, Sukiman

doi:10.32502/jimn.v11i1.3427

Cited by 7 publications

(10 citation statements)

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“…(Ayu Larasati et al, 2022) The application of digital marketing carried out by Ayana Store Pati, namely digital marketing, can increase sales of Ayana Store Pati products., then (Zaky & Purnami, 2020) Green marketing mix (green product, green price, green place and green promotion) has a partially positive and significant effect on product purchasing decisions. And (Salam & Sukiman, 2021) The results of the analysis in this research show that the Green Marketing variable has a significant effect on purchasing decisions.…”

Section: Survey Results Of Types Of Sustainable/environmentally Frien...mentioning

confidence: 66%

“…The results of the study stated that the green marketing and digital marketing strategies carried out by the NTB waste bank in marketing their products were proven to be able to increase the number of product sales at the NTB waste bank, this is in line with research conducted by (Zaky & Purnami, 2020) which states that green marketing can influence purchasing decisions which have an impact on increasing the number of company sales. Then the results of research from (Salam & Sukiman, 2021) by increasing the green marketing strategy can increase the number of sales. Further research results (Firdaus et al, 2022) stated that in order to expand the production market, it is better to take advantage of current technological developments, especially digital marketing strategies so as to maximize the company's income.…”

Section: Discussionmentioning

confidence: 99%

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Green Marketing and Digital Marketing Strategies in Increasing Sales Products NTB Waste Bank

Ilhamalimy,

Supratman,

Septika

2023

BASKARA

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Indonesia is one of the countries that still has problems with waste management. Utilization of used goods or non-consumable materials to create environmentally friendly products is the best way to achieve environmental sustainability, including as a solution for waste management in Indonesia. The NTB Waste Bank Shop is one of the a handicraft business that processes waste into an environmentally friendly household product, this study aims to determine what green marketing and digital marketing strategies are being carried out by the NTB waste bank shop in increasing the number of sales of its products. This study used a qualitative method with a purposive sampling technique. Data collection techniques in this research were carried out using observation, interviews and documentation methods. The analytical tool in this research uses the Miles and Huberman model with activity stages in data analysis, namely: data collection, data reduction, data presentation and conclusion drawing/verification. Data collection was obtained from interviews with owners and employees of the NTB waste bank, where the results of the research show that green marketing and digital marketing strategies can increase the number of product sales at the NTB waste bank. So the conclusion of this research is that the NTB waste bank in implementing marketing strategies must continue to be consistent and innovate in order to continue to increase the number of sales, especially digital marketing strategies in the future must be more innovative by adding advertisements that are placed.

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Section: Survey Results Of Types Of Sustainable/environmentally Frien...mentioning

confidence: 66%

Section: Discussionmentioning

confidence: 99%

Green Marketing and Digital Marketing Strategies in Increasing Sales Products NTB Waste Bank

Ilhamalimy,

Supratman,

Septika

2023

BASKARA

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“…A., & Saidani, B., 2021) assert that brand awareness is a challenge that questions whether consumers can easily summon specific brand names when contemplating certain product categories. According to Firmansyah (2019) dalam (Salam & Sukiman, 2021), brand awareness pertains to the ability to recognize or recall a brand.The indicators of brand awareness according to Firmansyah (2019) dalam (Salam & Sukiman, 2021) include: recall (remembering the brand), recognition (identifying the brand within a certain category), purchase (considering the brand as an alternative choice), and consumption (recognizing the brand when using a competitor's brand).…”

Section: B Brand Awarenessmentioning

confidence: 99%

“…According to Firmansyah in (Salam & Sukiman, 2021), brand awareness pertains to the capacity to identify or remember a brand. Moreover, Budiono and Slamet (2022) argue that brands that are known or familiar to consumers empirically demonstrate consumer intentions in making purchases compared to unfamiliar brands.…”

Section: E the Effect Of Brand Awareness On Purchase Decisionmentioning

confidence: 99%

Country of Origin and Brand Awareness on Smartphone Purchase Decisions

Bachtiar Maulana,

Kusumawardhani

2023

JEFMS

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This study aims to determine 1) the effect of country of origin on purchase decisions for Samsung smartphones, and 2) the effect of brand awareness on purchase decisions for Samsung smartphones. The research employs a quantitative approach. Population consisting of students in Surabaya who are familiar with the Samsung smartphone brand and have either used or are currently using smartphones of that brand. The study's sample includes 105 respondents determined using a nonprobability sampling method, specifically convenience sampling, often referred to as accidental sampling. The data collection process was carried out by distributing surveys via QR codes linked to Google Forms to potential participants. Furthermore, the information collected was analyzed using the Structural Equation Model (SEM) technique, using the Partial Least Square (PLS) approach, with the help of SmartPLS. The research results indicate that: 1) the country of origin has a positive and significant influence on purchase decisions, and 2) brand awareness has a positive and significant influence on purchase decisions.

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“…Beberapa penelitian tentang keputusan pembelian telah dilakukan Izzani (2021) berjudul Green Marketing dan Gaya Hidup, memberikan kesimpulan berpengaruh signifikan terhadap keputusan pembelian. Salam & Sukiman (2021) berjudul Green Marketing dan Brand Awareness menyatakan berpengaruh signifikan terhadap keputusan pembelian. Widodo (2020) berjudul Green Product dan Green Marketing menyatakan berpengaruh positif dan signifikan terhadap keputusan pembelian.…”

Section: Pendahuluanunclassified

Meningkatkan Keputusan Pembelian Konsumen The Body Shop Melalui Green Marketing dan E-Wom Dimediasi Kepuasan Konsumen

Siti Asriah Immawati,

Rosyid,

Kerin Paramita

2023

MAMEN: Jurnal Manajemen

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The purpose of this study was to determine how to improve purchasing decisions that are influenced by green marketing and eWom mediated by consumer satisfaction with The Body Shop products. This study uses a quantitative approach with an associative approach. This study consists of two independent variables, namely green marketing and eWom, one moderating variable, namely customer satisfaction and one dependent variable, namely purchasing decisions. The sample in this study amounted to 96 consumers of The Body Shop Sumarecon Serpong in the period January to April 2023.The sampling technique used was accidental technique. The data source was obtained through a questionnaire of 18 statements using a Likert scale of 1 (one) to 7 (seven) distributed via google form. The data analysis technique used is multiple linear regression with the help of SmartPLS software. From the results of the analysis, it is found that Green marketing has a positive and significant effect on customer satisfaction, eWom has a positive and significant effect on customer satisfaction, Green marketing has a positive and significant effect on purchasing decisions. eWom has a positive and insignificant effect on purchasing decisions. Customer satisfaction has a positive and insignificant effect on purchasing decisions.

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Pengaruh Green Marketing dan Brand Awareness Terhadap Keputusan Pembelian Konsumen Produk Merek Aqua

Cited by 7 publications

References 0 publications

Green Marketing and Digital Marketing Strategies in Increasing Sales Products NTB Waste Bank

Green Marketing and Digital Marketing Strategies in Increasing Sales Products NTB Waste Bank

Country of Origin and Brand Awareness on Smartphone Purchase Decisions

Meningkatkan Keputusan Pembelian Konsumen The Body Shop Melalui Green Marketing dan E-Wom Dimediasi Kepuasan Konsumen

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