Pengaruh Harga Dan Promosi Terhadap Kepuasan Pelanggan

Rohiman, Iman; Riadi, Farid; Adinata, Ujang Wawan Sam; Suherman, Asep Rochyadi

doi:10.55208/aj.v2i1.30

Cited by 8 publications

(11 citation statements)

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“…Peneliti menemukan bahwa terdapat pengaruh signifikan antara promosi terhadap kepuasaan pelanggan. Dalam penelitian yang dilakukan oleh Rohiman et al (2022) tentang kepuasaan pelanggan pada perusahaan penyedia jasa event organizer di kota Bandung. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara promosi terhadap kepuasaan pelanggan.…”

Section: Kerangka Teori Dan Pengembangan Hipotesis Promosi Dan Kepuas...unclassified

“…Sehingga dapat disimpulkan bahwa ada pengaruh yang signifikan pada variabel promosi (X) terhadap kepuasaan pelanggan (Y). Selanjutnya, hal ini juga selaras dengan penelitian yang dilakukan oleh Rohiman et al (2022), Santosa dan Mashyuni (2021), Kartini et al (2021), dan Setiawan et al (2022) yang menjelaskan bahwa terdapat hasil yang positif dan signifikan antara promosi dengan kepuasan pelanggan.…”

Section: Pembahasan Pengaruh Promosi Terhadap Kepuasan Pelangganunclassified

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Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan dalam Menggunakan Layanan Pesan Antar Makanan di Jakarta

Anggraeni,

Febrilia,

Aditya

2023

JBMK

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ABSTRACT This study aims to determine the effect of promotion and service quality on customer satisfaction in using food delivery services in Jakarta. The sampling method used is purposive sampling with 100 samples of students using Layanan pesan antar makanan. The analysis tool uses SPSS. The results showed that there was a positive and significant effect between promotions on customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. The second result is that there is a positive and significant influence between service quality and customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. Then the third result, there is a positive and significant effect between promotion and service quality on customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. ABSTRAK Pada penelitian ini, memiliki tujuan untuk mengetahui pengaruh promosi dan kualitas pelayanan terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Metode pengambilan sampel yang digunakan yaitu purposive sampling dengan 100 sampel mahasiswa pengguna layanan pesan antar makanan. Metode analisis menggunakan dengan Regresi berganda yang diolah dengan SPSS. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara promosi terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Hasil kedua yaitu terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Kemudian hasil ketiga, terdapat pengaruh yang positif dan signifikan antara promosi dan kualitas pelayanan terhadap kepuasaan pelanggan dalam menggunakan layanan pesan antar makanan Layanan pesan antar makanan di Jakarta.

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Section: Kerangka Teori Dan Pengembangan Hipotesis Promosi Dan Kepuas...unclassified

Section: Pembahasan Pengaruh Promosi Terhadap Kepuasan Pelangganunclassified

Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan dalam Menggunakan Layanan Pesan Antar Makanan di Jakarta

Anggraeni,

Febrilia,

Aditya

2023

JBMK

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“…The role of promotion in the purchase decision-making process is of equal importance. (Rohiman et al, 2022b)An effectively designed promotional strategy serves as a guiding light, capturing the interest of consumers despite the vast array of choices at their disposal. Promotions, implemented across several marketing platforms, enhance a brand's visibility, generating awareness and stimulating interest.…”

Section: Introductionmentioning

confidence: 99%

“…The implementation of effective promotional strategies has the potential to enhance consumer awareness of products and capture their attention. (Rohiman et al, 2022a;Sopiani et al, 2022) By implementing effective promotional strategies, companies can cultivate a favorable brand image and augment consumer perceptions of their products. Hence, it is imperative to assess the impact of promotional activities on consumer buying behavior within the specific industry context.…”

Section: Introductionmentioning

confidence: 99%

Effect of Product Quality and Promotion on Purchasing Decisions

Sutisna,

Sukmalana,

Satria

et al. 2023

jebe

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As a nation endowed with a diverse cultural heritage and vast reserves of natural resources, Indonesia requires the acquisition and utilization of state-of-the-art defense equipment and technology. The Panzer Anoa is a military armored vehicle manufactured by a company specializing in the production of armament systems and commercial products. This vehicle serves the purpose of personnel transportation, commonly referred to as armored personnel carriers (APCs). Over the past three years, there has been a noticeable decrease in the sales of the Panzer Anoa, a product manufactured by a company producing Main Equipment Armament Systems and commercial goods. According to the data provided by the company operating in the Main Armament System Equipment industry and commercial products, 25 units were sold within three years. This figure falls significantly short of the predetermined target of 72 units, resulting in a sales percentage of merely 34.72%. The study employed a quantitative research methodology characterized by a descriptive and verification approach. The sample consisted of 54 respondents selected using a stratified random sampling technique. In gathering supporting data and information, primary data is utilized, specifically in the form of questionnaire data directly obtained from a company operating in Armament Systems Primary Equipment and commercial products. The study's findings demonstrated that each statement item exhibited validity, as indicated by values exceeding 0.30 and reliability, with results surpassing 0.60. The study findings indicate that the product quality factor exhibited a high significance level, with a coefficient of 0.981. Similarly, the promotion factor strongly influenced the purchase decision, as evidenced by its coefficient of 0.977. Furthermore, the purchase decision itself was found to be significantly influenced by various factors, with a coefficient of the t-test yielded T count values of 3.981 (p < 0.001) and 2.826 (p < 0.001), both of which exceed the critical T table value of 2.007. attributable to other factors. Another factor that has yet to be examined is the value of 0.263, or 26.3%. Furthermore, it is noteworthy that the influence of product quality is more pronounced, with a total effect of 0.4361 or 43.61%, compared to the total effect of promotion, which stands at 0.3002 or 30.02%. It is advisable for companies operating in the Armament System Primary Equipment and commercial products sector to place a high emphasis on product quality. These results can be achieved by consistently enhancing the features of the Anoa Panzer and streamlining its operational processes.

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“…Individuals with more significant financial resources are more inclined to make product selections based on personal preferences rather than solely considering the price. (Larashati, 2019;Riyani et al, 2021;Rohiman et al, 2022) This condition implies that individuals with greater purchasing power are afforded a more comprehensive range of options when selecting products. Consumers who possess sufficient financial resources may exhibit a greater inclination towards considering the health benefits of a product, as well as their individual preferences, rather than solely prioritizing the price.…”

Section: Introductionmentioning

confidence: 99%

Roles of Price on Rebates and Implication to Customer Product Choice

Komara

2023

jebe

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A comprehensive comprehension of the various factors influencing consumer purchasing decisions is crucial for success in the highly competitive business environment. The findings of this study examine the significant role that price and discounts (rebates) play in consumer decision-making. The study's findings emphasize the considerable influence of price on consumers' decision-making regarding product selection. Consumers tend to seek out more affordable alternative options when there is an increase in the price of a product. Nevertheless, in the event of a compelling discount, consumers tend to transition and opt for the alternative product swiftly. Furthermore, this study demonstrates that individuals' financial capabilities impact their decision-making process when it comes to selecting products. Consumers exhibiting elevated financial capacities are inclined to prioritize personal preferences when making product selections rather than solely focusing on price considerations. This observation indicates that individuals with greater purchasing power are afforded a more comprehensive range of options when selecting products. However, it is imperative to exercise caution as price similarity assumes a significant role in consumers' decision-making process. Consumers tend to favor products that align with the price they have paid. Nevertheless, the analysis findings suggest the necessity for additional research to gain a more comprehensive understanding of this correlation. In addition, the discounts provided by companies also impact consumers' perceptions of prices and their financial capacities. Discounts can significantly impact consumers' perceptions of product prices, enabling them to select items previously perceived as unaffordable. This study offers significant insights into the impact of price, discounts, and financial capabilities on consumer purchasing preferences. The findings of this study establish a robust basis for corporations to develop enhanced marketing strategies, considering the significant influence these variables exert on consumer decision-making processes. Enhanced comprehension of consumer behavior enables companies to attain heightened levels of success within a fiercely competitive market

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Pengaruh Harga Dan Promosi Terhadap Kepuasan Pelanggan

Cited by 8 publications

References 0 publications

Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan dalam Menggunakan Layanan Pesan Antar Makanan di Jakarta

Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan dalam Menggunakan Layanan Pesan Antar Makanan di Jakarta

Effect of Product Quality and Promotion on Purchasing Decisions

Roles of Price on Rebates and Implication to Customer Product Choice

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