Pengaruh Intensitas Melihat Iklan di Instagram terhadap Pengetahuan dan Perilaku Konsumtif Remaja Putri

Abstract

This research aims to know the influence of the intensity of seeing ads selling cosmetics on instagram against level of knowledge and behavior of consumerist cosmetics young women. The population used in this research are students of SMKN 4 Yogyakarta aged 15 to 18 years old. This research method using Quantitative research methods of empirical research methods by means of Surveys using a questionnaire to respondents. The number of samples from this research is as much as 68 students from 212 class 2 and class 3 Department of Hairstyling and Hairstyling Skin SMKN 4 Yogyakarta.And the relevant theory used in this research is the theory of the S-R and Theory AIDDA. The results of this research to prove that there was significant influence between the intensity of seeing ads selling cosmetics on instagram with the level of knowledge and behavior of consumerist cosmetics young women have done the sums between t calculate the influence of X against the Y1 and Y2 X against influence, namely (4.899 + 2,559)/2 = 3.724 and summation of the p value (+ 0.000 0,013)/2 = 0.006. Thus the t value obtained synchronously (F) of 3.724 and p 0.006. With the p of 0.0006 0.05 then it means there are < significant influence between the intensity of seeing ads selling cosmetics on instagram with the level of knowledge and behavior of consumerist cosmetics young women.

Gambaran Tingkat Pengetahuan tentang Period After Opening (PAO) dan Perilaku Penyimpanan Kosmetika Perawatan pada Remaja di Kota Tangerang

“…Dalam memilih jenis kosmetika yang digunakan, umumnya remaja mempertimbangkan informasi dari media sosial dan rekan sebaya [4,16]. Berkembangnya informasi dari internet telah mempengaruhi perilaku remaja dalam pemilihan kosmetika [17], tetapi pengetahuan remaja terkait keamanan dan cara penyimpanan kosmetika masih perlu dikaji.…”

Acehnese Attitudes Toward the Role of Fathers in Positive Self-concept Nurturance

“…The individual with a positive self-concept can understand and accept varied facts about himself so that the evaluation of oneself becomes positive and acceptable [16] [17]. Six indicators, namely, characterize people with a positive self-concept: 1) Being confident in their ability to cope with problems 2) Feeling equal to others 3) Receiving praise without shame 4) Being aware that everyone has various feelings, desires and behaviors that society might not entirely approve, 5) Being able to improve himself because he is capable of 6) Expressing aspects of personality that he is not happy with and trying to change them [18].…”

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“…Iklan merupakan salah satu bentuk pengaruh dari luar. Apriliana & Utomo (2019), mengungkapkan bahwa jika seseorang semakin lama dan semakin sering terpapar iklan, maka semakin besar peluang orang tersebut terpengaruh iklan. Dalam iklan terkandung bujukan dan rayuan yang memicu rasa tertarik.…”

“…(3)Pemasaran dapat dilakukan dengan cepat, asal terdapat jaringan internet dan kuota, maka iklan produk yang dijual dapat segera diterima konsumen; (4)Produsen bisa melakukan aktifitas pemasaran dimana saja, (5)Kapan saja, tidak terbatas waktu siang ataupun malam asalkan ada jaringan internet untuk mengunggah; (6)Dengan jangkauan promosi yang tidak terbatas jarak, lintas negara, lintas benua; dan (7)Tidak terbatas jumlah konsumen, berapapun jumlah konsumen bisa menerima iklan, selama konsumen tersebut mengakses Instagram (Miranda & Lubis, 2017) (Apriliana & Utomo, 2019).…”