PENGARUH KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN SECARA ONLINE PADA MAHASISWA (Studi kasus mahasiswa UBSI Salemba 45 Jakarta)

Suratriadi, Panji; Santosa, Jaka; Suhaila, Agus

doi:10.47668/pkwu.v7i1.17

Cited by 4 publications

(5 citation statements)

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“…Consumers in the Pasar Rabu need the products they want in large quantities when it is close to the big days. This is in line with Suryana's opinion that if the market segmentation is identified, the market target will be realized and achieved (Suryana, 2008). In addition, the Pasar Rabu is a weekly market that operates once a week and is visited by many people every Wednesday.…”

Section: Resultssupporting

confidence: 69%

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Potential of Traditional Markets in Improving The Economy of Muslim Traders (Case Study in Pasar Rabu, Galing District, Sambas Regency)

Deti

2023

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ABSTRACT This study seeks to analyze and qualitatively descriptive of the potential of the Wednesday Market in Galing District, Sambas Regency, and how the market can improve the economy of Muslim traders. Data collection techniques in the form of observation, interviews, and documentation. While the primary data source is Muslim traders and the secondary data source is the Head of Galing Village. The data validity techniques used are triangulation techniques and continuous observation techniques. The results of the study revealed that the traditional market which is a type of weekly market in the Galing District has the potential to improve the economy of traders, especially Muslim traders because Pasar Rabu has met the analysis criteria in determining market potential, namely meeting the needs and desires of the community, having clear market segmentation, meet targets, added value, product life span and fair market competition. Supporting and inhibiting factors for traders in improving the economy at Pasar Rabu, namely: Supporting Factors: Adequate human resources and well-managed natural resources, the ability to use technology and capital resources, and the level of security that is maintained. Inhibiting factors: lack of government attention, unavailability of infrastructure needed by traders, and global inflation.

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Section: Resultssupporting

confidence: 69%

“…Therefore, the crowds of people who visit make the target that every trader wants to achieve is always achieved, so that the Pasar Rabu gives satisfaction to consumers. Thus the target market related to the number of consumers that can be achieved has been achieved (Suryana, 2008).…”

Section: Resultsmentioning

confidence: 99%

Potential of Traditional Markets in Improving The Economy of Muslim Traders (Case Study in Pasar Rabu, Galing District, Sambas Regency)

Deti

2023

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“…To overcome this, mompreneurs had rational thinking about their ability to find solutions, including how to manage finances properly so that they were able to cover losses. This was also in line with the characteristics of entrepreneurial behavior put forward by Suryana (2014) saying, general characteristics of entrepreneurship can be seen from various aspects of personality such as a person's soul, character, attitude, and behavior. Entrepreneurial traits include six important components, namely: self-confidence, result-oriented, risk-taking, leadership, originality, and future-oriented.…”

Section: Fifth Couragesupporting

confidence: 82%

Analysis of Mompreneur Entrepreneurial Behavior: A Case Study of Home Baking Entrepreneurs

Inanna¹,

Mustari²,

Supatminingsih³

et al. 2023

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This study aimed to determine the driving factors for the emergence of entrepreneurial behavior of mompreneurs and entrepreneurial behavior applied by mompreneurs in home baking businesses in Kalibone village, Pangkep Regency. This study used a qualitative approach method. Data analysis was carried out through the stages of data collection, data reduction, data presentation and drawing conclusions. Testing the validity of the data was carried out by comparing the findings from different data sources. The informants in this study were six mompreneurs who have home baking businesses. The results showed that the driving factors for the emergence of entrepreneurial behavior were independence, namely the ability of mompreneurs to rely on themselves by opening new business fields and not relying on others, then coercion, namely the mompreneur had no other choice but to do entrepreneurship, and capital ownership, namely the existence of assets owned by the mompreneur in the form of money, or other property rights that were used as capital in starting a business. Entrepreneurial behaviors that emerged from mompreneurs were independent, proactive, competitive, innovative, and courage to face the challenges that occurred in running their business.

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“…Manpower or employees is one indicator of the success of non-financial aspects of the business (Suryana, 2003). Examples of research that considers that employee loyalty has an influence on company productivity, include research by (Prahinski & Kocabasoglu, 2006;Saputra & Mahaputra, 2022) which shows the results that employee loyalty has a positive influence on company growth.…”

Section: Employee Loyaltymentioning

confidence: 99%

The Relation Between Islamic Business Ethics and The Performance of Traders in The Traditional Market of Cipanas

Lubis¹,

Maryam²,

Hasanah³

2023

BECOSS Journal

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Cipanas market is the first SNI-certified market in Cianjur, which has the slogan Gerbang Marhamah (Gerakan Pembangunan Masyarakat Berakhlakul Karimah) and the majority of the traders are Muslim. This study aims to analyze the application of Islamic business ethics to the business success of traders in Cipanas Market with a sample of 90 food and food traders. Data were analyzed using Partial Least Square-Structural Equation Modeling (SEM-PLS) and descriptive analysis. The results of data analysis show that management ethics, marketing ethics, and environmental ethics have a positive effect on business success and business blessings have a positive effect on financial improvement, customer growth, and employee loyalty. Overall, the application of Islamic business ethics has a positive effect on the business success of Cipanas market traders. Local government are expected to monitor trading practices in the Cipanas market, such as the accuracy of scales and price games so that sellers maintain ethics in their business.

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PENGARUH KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN SECARA ONLINE PADA MAHASISWA (Studi kasus mahasiswa UBSI Salemba 45 Jakarta)

Cited by 4 publications

References 0 publications

Potential of Traditional Markets in Improving The Economy of Muslim Traders (Case Study in Pasar Rabu, Galing District, Sambas Regency)

Potential of Traditional Markets in Improving The Economy of Muslim Traders (Case Study in Pasar Rabu, Galing District, Sambas Regency)

Analysis of Mompreneur Entrepreneurial Behavior: A Case Study of Home Baking Entrepreneurs

The Relation Between Islamic Business Ethics and The Performance of Traders in The Traditional Market of Cipanas

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