Pengaruh Kepercayaan Dan Media Sosial Terhadap Keputusan Pembelian Konsumen E-Commerce Fashion Muslim Hijup Di Jakarta

Anwar, Resa Nurlaela

doi:10.35137/jmbk.v6i1.169

Cited by 7 publications

(4 citation statements)

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“…Media sosial yang merupakan produk turunan dari perkembangan internet yang masif telah terbukti dapat menjadi sebuah alat pemasaran (marketing tools) yang sangat efektif agar dapat menjangkau calon konsumen. Hal tersebut dimungkinkan karena daya jangkau media sosial yang luas dan langsung dapat berinteraksi dengan calon konsumen karena menurut Koch (2012) dalam (Anwar & Aprilia, 2018) media sosial merupakan aplikasi online, sarana dan media yang ditujukan untuk menfasilitasi interaksi, kolaborasi dan berbagi materi. Dan media sosial memberikan calon konsumen kekuatan penuh dalam mendapatkan sebuah informasi dan menyampaikan sebuah informasi (Semuel & Setiawan, 2018) disamping media sosial juga dapat memberikan keuntungan yang tidak terlihat bagi pemasar ataupun pemilik produk dan jasa yaitu media sosial memberdayakan masyarakat individu untuk menjadi penyebar informasi sehingga adanya pergeseran informasi dari mekanisme broadcast one-to-many (satu individu ke banyak individu) menjadi mekanisme many-to-many (banyak individu kepada banyak individu).…”

Section: Pendahuluanunclassified

Pengaruh Media Sosial Terhadap Minat Beli Dan Keputusan Pembelian Konsumen: Analisis Bibliometrik

2023

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This study describes how the development of research on buying interest and purchasing decisions on social media, ranging from keywords that have a lot to do with the theme of the influence of social media on consumer behavior, and the number of publications in terms of timelines, to the trend of publications on social media research. All of them are summarized through bibliometric analysis of 73 journals that are used as references. In collecting journals, researchers use certain criteria and the sources used as references must be indexed into the SINTA (science and technology index) owned by the Ministry of Education and Culture with a SINTA limit of 2-6. It was found that Instagram is the most widely used social media research theme, and social media is widely used not only for transactions but also to be able to introduce products or services owned by marketers to potential consumers and is more directed to the branding process. The clothing and beauty products sector is the sector that is most widely discussed in the next social media research theme, which is the market and food and beverage sector.

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Section: Pendahuluanunclassified

Pengaruh Media Sosial Terhadap Minat Beli Dan Keputusan Pembelian Konsumen: Analisis Bibliometrik

2023

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“…Item-item pernyataan dalam kuesioner variabel media sosial yang terdiri dari social presence, media richness, selfpresentation dan self-disclosure diadopsi dari penelitian sebelumnya (Anwar & Aprillia, 2018). Sedangkan pada variabel proses pengambilan keputusan pembelian diadopsi dari penelitian Arkan, Yüksel dan Bulut, yang disesuaikan dengan konteks media sosial secara keseluruhan (Arkan et al, 2015).…”

Section: Instrumen Penelitianunclassified

Pengaruh Media Sosial Terhadap Proses Pengambilan Keputusan Pembelian Online Konsumen Pada Masa Pandemi COVID-19

Sutisna,

Putri,

Sarah

2023

jbe

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Online shopping transactions in Indonesia have increased along with the increasing of internet and social media users. Brands start to use social media as a marketing which made consumers look for information on a product or when buying through it. Consumers love online shopping more as many benefits they get, especially during the COVID-19 which keeps people at home. The research aim is to look at how social media influences online decision-making process. Data were obtained by means of a questionnaire to 168 social media users and had made online purchases during the COVID-19. Samples were taken using purposive sampling technique. Data were analyzed using simple linear regression. The results of the research analysis showed that social media had a positive and influential impact on each stage of online purchases decision-making. The social media dimension in this study is able to explain online purchases decision-making process by 59.4%. is a short summary of the paper to help the reader quickly ascertain the purpose of the study and match the research needs. The abstract must be clear and informative, provide a statement for the problem, the method of solving the problem, and the conclusions/provisional results of your research. Abstract between 90 and 230 words in length. Avoid unusual abbreviations and define all symbols used in the abstract. Using keywords related to the research topic is recommended.

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“…It is further said that the characteristics of social media include, namely: the message conveyed is to many people, the message conveyed contains value-free without having to pass through the gatekeeper, and the person receiving the message can freely choose the time to interact. Kotler in Anwar & Aprilia [11] divides social media into 3 (three) types, namely: 1. Online Communities and forums, namely a forum formed by consumers or a group of consumers without the influence of advertising and company affiliation or obtaining support from companies where members who are members of online communities can communicate with companies and one other member through digital media about special interests related to products or services.…”

Section: Theory Basis Social Mediamentioning

confidence: 99%

EFFECT OF SOCIAL MEDIA ON BUYING INTEREST AND CONSUMER BUYING DECISIONS: A Systematic Literature Review

Budiyanto¹,

Pamungkas²,

Praditya³

2022

JIIM

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This study describes how the development of consumer behavior research on social media, the types of research and objects on buying interest and buying decisions on social media, and the determining factors that determine this. All of them are summarized through a systematic literature review of 73 journals that are used as references. In collecting journals, the researcher used the PICO approach to formulate research questions and the use of protocols in the process of inclusion and exclusion of research journals. It was found that the quantitative research approach still dominates research with that theme, the object of research on beauty and fashion, websites and e-commerce, food and beverages, and services, which are the most widely discussed themes in reference journals, while the determinant factors that determine consumer buying interest in the media are, among others, attention, interaction, and communication of members of social media, as well as ease of access. These factors also increase consumer buying interest on social media, while in purchasing decisions, informative factors, consumer social media usage behavior, and convenience are factors that influence consumer buying interest and purchasing decisions on media. social.Keywords: Systematic Literature Review, SocialMedia, Online Buying Interest, Online Purchase Decisions, Online Consumer Behavior

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Pengaruh Kepercayaan Dan Media Sosial Terhadap Keputusan Pembelian Konsumen E-Commerce Fashion Muslim Hijup Di Jakarta

Cited by 7 publications

References 0 publications

Pengaruh Media Sosial Terhadap Minat Beli Dan Keputusan Pembelian Konsumen: Analisis Bibliometrik

Pengaruh Media Sosial Terhadap Minat Beli Dan Keputusan Pembelian Konsumen: Analisis Bibliometrik

Pengaruh Media Sosial Terhadap Proses Pengambilan Keputusan Pembelian Online Konsumen Pada Masa Pandemi COVID-19

EFFECT OF SOCIAL MEDIA ON BUYING INTEREST AND CONSUMER BUYING DECISIONS: A Systematic Literature Review

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