The purpose of this study is to provide training in the form of skills in building online-based businesses. In simple terms, the activity trains participants on how to market a product using the internet as the main capital. This online business training consists of three parts, namely providing material about business online, the direct practice of creating an account and using social media Instagram and marketplaces, and creating persuasive messages in order to attract buying interest. The results of this study are quite good. Housewives at Saung Singgah TPU Pondok Kopi, who participated in this training, we're able to understand the online business well, were able to create accounts on social media Instagram and the marketplace as a means of online sales quite well even though there were still mothers in making persuasive messages. -Mothers who have not been able to and have not been able to make good persuasive messages. It is hoped that the sustainability of this activity will provide deeper knowledge and insights about online-based businesses through social media and marketplaces.

Internet has an important role to support the development of e-commerce to make online transaction. Many online shopping stores open and making people more often make the purchase decision for a product. Social media has played a critical role in the evolution of online shopping. Consumers turn to social media for help and decided to bought something because they saw it on social media. In the purchase decision there are several factors that support is trust and social media, with these two factors a person is able to take the decision to purchase the product or not. This type of research with a quantitative approach. The population in this study are the consumers of Hijup.com but it is not known exactly how many Hijup consumers so that the sampling technique used is non-probability sampling. Methods of data collection are done by giving questionnaires online. Data processing conducted with technique of multiple regression analysis to test the hypothesis simultaneously and partially. The results showed that significantly influence of trust toward buying decisions on Hijup customer and media social significantly influence toward buying decisions on Hijup customers.

⎯ the development of the shipping and shipyard industries in Indonesia over the past ten years has been very slow. Some of the causes, including low productivity and capacity, are the main reasons for this industry's penetration. In addition, the weakening of the national economy as a result of the weakening of the global economy also affected the domestic shipping industry. The competitiveness of the shipping and shipyard industry is influenced by industrial competitiveness and national competitiveness, so that shipyard industry problems must be solved comprehensively, accompanied by strategic and systematic steps in order to be able to compete sustainably. This study aims to analyze the strategies used by several shipping companies and shipyard companies to be able to survive and compete to win and get through severe conditions. This study uses descriptive qualitative method, which is supported by semi-structured interview techniques to obtain the data used in determining the resource person, using a purposive sampling method. The data collected is then tested for validity by using the triangulation of data sources to process the data obtained in developing alternative strategies using SWOT analysis (Strength, Weakness, Opportunities, Threat) In addition to the combination of SWOT methods. The findings of the research results state that all companies carry out defensive strategies so that they are a company that still exists today. Keywords⎯ analytic hierarchy process (AHP), competitive advantage, SWOT analysis, tug & barge.

This study aims to determine how much influence the celebrity endorser and electronic word of mouth have on purchase decisions with brand image as an intervening variable for MS Glow products. The research methods used are quantitative and associative, with SPSS used for testing. The data collection method used is by giving questionnaires to 100 respondents who are active users of the TikTok platform. Based on the results of the study that celebrity endorser has a positive and significant effect on brand image with a value of 0.401. Electronic word of mouth has a positive and significant effect on brand image with a value of 0.521. Brand image has a positive and significant effect on purchase decisions with a value of 0.395. Celebrity endorsers have a positive and significant effect on purchase decisions with a value of 0.321. Electronic word of mouth has a positive and significant effect on purchase decisions with a value of 0.681. Celebrity endorsers through brand image have a positive and significant effect on purchase decisions with a value of 0.161 and Electronic word of mouth through brand image has a positive and significant effect on purchase decisions with a value of 0.205.