The purpose of this study is to provide training in the form of skills in building online-based businesses. In simple terms, the activity trains participants on how to market a product using the internet as the main capital. This online business training consists of three parts, namely providing material about business online, the direct practice of creating an account and using social media Instagram and marketplaces, and creating persuasive messages in order to attract buying interest. The results of this study are quite good. Housewives at Saung Singgah TPU Pondok Kopi, who participated in this training, we're able to understand the online business well, were able to create accounts on social media Instagram and the marketplace as a means of online sales quite well even though there were still mothers in making persuasive messages. -Mothers who have not been able to and have not been able to make good persuasive messages. It is hoped that the sustainability of this activity will provide deeper knowledge and insights about online-based businesses through social media and marketplaces.

The purpose of this research is to know the influence of customer relationship management (CRM) consists of three independent variables: communication, commitment and quality of service towards customers' satisfaction at PT Indomobil Trada (Nissan) Radin Inten. This research is associative research with quantitative approach is done by using survey method through the distribution of a questionnaire to 120 respondents were selected using a non-probability sampling techniques. Data analysis technique used is multiple linear regression analysis with stepwise method. The research results showed that all the independent variables of the customer relationship management (CRM) have a positive and significant influence towards customer satisfaction. From the results of this research are expected to increase the company's customer relationship management with increasing commitment, communication and quality of service, so that it can increase customer satisfaction.

This study is specifically aimed at predicting online purchasing decisions on the influence of the halal label and the lifestyle of instant noodle consumers of Nongshim products, either simultaneously or partially. This type of study is an explanation based on causal-and-effect with quantitative analysis. The source data consist of primary data enhanced. The sampling technique utilized was purposive sampling with a Rao calculation with a precision level is 0.05. The final sample was obtained from 97 respondents. Analysis method used the utilize of the multiple regression linear. The results inferred that only lifestyle is able to prediction towards online purchase decisions while the halal label is not able to predict. Furthermore, halal label and lifestyle are able prediction towards online purchase decisions simultaneously.

Consumers of the female gender mainly want to perform attractively; they will refer to cosmetic products that are alternatives to meet their various needs. This study examines the influence of celebrity endorsers and word-of-mouth, which are the determinants of perceived value and their impact on brand switching. This study uses a quantitative analysis approach. The sampling technique uses a non-probability sampling set of 200 people who require the structural equation model analysis with the maximum likelihood estimation. This study concludes that celebrity endorsers and word-of-mouth affect perceived value. Celebrity endorsers, word-of-mouth, and perceived value affect brand switching.