2022
DOI: 10.22225/jj.9.2.2022.115-124
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Prediction of Online Purchase Decisions: A Case of Nongshim Instant Noodles Consumers

Abstract: This study is specifically aimed at predicting online purchasing decisions on the influence of the halal label and the lifestyle of instant noodle consumers of Nongshim products, either simultaneously or partially. This type of study is an explanation based on causal-and-effect with quantitative analysis. The source data consist of primary data enhanced. The sampling technique utilized was purposive sampling with a Rao calculation with a precision level is 0.05. The final sample was obtained from 97 respondent… Show more

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