Pengaruh Keterampilan Kewirausahaan, Orientasi pasar dan Orientasi Penjualan terhadap Kinerja Usaha UMKM

Rizan, Jessica; Utama, Louis

doi:10.24912/jmk.v2i4.9878

Cited by 5 publications

(5 citation statements)

References 8 publications

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“…Personal skills are skills acquired and developed through direct competence and training. Individuals need to pay attention to developing their personal skills throughout their lives (Rizan & Utama, 2020). Personal skills relate to how a person expresses and presents themselves.…”

Section: Literature Reviewmentioning

confidence: 99%

The Role of Personal Branding in Increasing Generation Z Career Success

Rahayu,

Marka

2024

JIMKES

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The rapid development of human communication and interaction contributes significantly to intergenerational differences. Today's workplace is occupied by mostly generation Z, a generation that is skilled in technology. The aim of this research is to describe and analyze the relationship between personal branding and increasing career success for generation Z through the use of social media, Islamic human values, and skills among final students at the Faculty of Economics and Business, Muria Kudus University. The research population was 3846 students with 116 students being used as research samples. The data collection technique uses a questionnaire distributed via a digital platform, namely Google Form. The analysis technique uses Structural Equation Modeling (SEM) which is operated through the Partial Least Squares (PLS) program. The results of this research show that the use of social media, Islamic human values, and skills have a significant positive effect on personal branding. Personal branding has a significant positive effect on generation Z's career success.

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Section: Literature Reviewmentioning

confidence: 99%

The Role of Personal Branding in Increasing Generation Z Career Success

Rahayu,

Marka

2024

JIMKES

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“…Increased profit: Profit or earnings measurement is evaluated based on the average profit level of the company over a certain period; 3. Satisfactory growth: This assesses how satisfied entrepreneurs are with the business growth during a specific period (Lina & Permatasari, 2020;Rizan & Utama, 2020).…”

Section: Business Performancementioning

confidence: 99%

Strengthening the Performance of Micro, Small, and Medium Enterprises (MSMEs) Through Social Media Adoption with Human Resource Competency as Moderation and Implementation of The Penta Helix Model in Facing New Normal Challenges in Jember Regency

Mawardi,

Farida,

Nusbantoro

et al. 2024

eJEBA

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The Covid-19 pandemic has had a negative impact on MSMEs, and has encouraged MSMEs to be more creative in trying to maintain and develop their business during the pandemic, especially through the adoption of social media for marketing activities. However, the competence of HR in MSMEs is still an obstacle to the process of adopting social media. The aims of this study were (1) to analyze the role of HR competence in moderating social media adoption on MSME performance, and (2) to analyze the implementation of the pentahelix model in strengthening MSME performance through the role of social media adoption and HR competence in facing the new normal challenges in Jember Regency. The research method used is mixed method research, which combines both quantitative and qualitative research approaches. The sample of this research is 100 SMEs. Quantitative data analysis was carried out using the PLS SEM technique. Qualitative data analysis was carried out with FGDs with stakeholders such as the government represented by the Jember District Office of Cooperatives and MSMEs, the media, the MSME community, academics, and business people. The results of the verification analysis using the SEM analysis technique show that technology has a significant effect on the performance of MSMEs in Jember Regency. Meanwhile, organizational, and environmental variables did not have a significant effect on the performance of MSMEs in Jember Regency. HR competence has a significant effect on the performance of MSMEs in Jember Regency. HR competence does not moderate the effect of technology on the performance of MSMEs in Jember Regency. HR competence does not moderate organizational influence on MSME performance in Jember Regency. HR competence does not moderate the influence of the environment on the performance of MSMEs in Jember Regency. To strengthen the performance of MSMEs through the adoption of social media, all stakeholders have an important role, where the government becomes a facilitator in conducting training and mentoring. With the involvement of academics to conduct research so that market segmentation is more appropriate for marketing through social media. Then businesspeople who have been involved in digital marketing play a role in transferring knowledge, and the role of the media is to strengthen marketing carried out by MSMEs through social media.

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“…Keputusan pembelian adalah proses dimana konsumen memilih serta mengevaluasi produk atau jasa, acapkali kali konsumen mempertimbangkan aneka macam hal yg sinkron dengan kebutuhannya dalam proses keputusan pembelian tadi (Fauzy, 2020). yang akan terjadi produk yg dipilih asal keputusan pembelian menjadi produk pilihan dari konsumen buat memenuhi kebutuhan (Rizan, 2020). namun di umumnya konsumen akan merasa senang Jika desain kemasan pada suatu produk membentuk kesan yg cukup menarik perhatian konsumen sebagai akibatnya akan ada keputusan pembelian (Antika, 2021).…”

Section: Pendahuluanunclassified

Analisis Desain Kemasan, Harga, Kualitas Produk Dan Pengaruhnya Terhadap Keputusan Pembelian (Studi Kasus Medan Crispy 22 M2c Desa Sampali Precut Sei Tuan

Hanum¹

2023

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This research is motivated by the existence of competition in the management of home-made fried onions in Medan. Competition for homemade fried onions that has become increasingly stringent recently has had an effect on the business of Medan Crispy Fried Onions 22. The increasing number of consumer choices for fried onions managed by the people in the city of Medan, makes consumers more free to choose which fried onions suit their tastes and can afford them. make ends meet. This has made fried onion business actors in Medan vying to deliver the best quality products. Therefore, this research tries to examine the development of the culinary industry for fried onion products in Medan Crispy 22 so that the business can survive until now and continue to experience an increase in sales. This study aims to determine the effect of packaging design, price and product quality on purchasing decisions of Medan Crispy 22 M2C. This type of research uses quantitative research methods with primary and secondary data sources. The number of samples in this study is 100 respondents who are influenced by using the Wibisono formula and purposive sampling technique, namely the technique of determining the sample according to certain considerations. This study uses SPSS 26.0 as a data cooking tool. What will happen this research proves that partially packaging design has no significant effect on purchasing decisions, while price and product quality partially have a positive and significant effect on purchasing decisions. while simultaneously showing that packaging design, price and product quality together have a positive and significant effect on purchasing decisions.

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Pengaruh Keterampilan Kewirausahaan, Orientasi pasar dan Orientasi Penjualan terhadap Kinerja Usaha UMKM

Cited by 5 publications

References 8 publications

The Role of Personal Branding in Increasing Generation Z Career Success

The Role of Personal Branding in Increasing Generation Z Career Success

Strengthening the Performance of Micro, Small, and Medium Enterprises (MSMEs) Through Social Media Adoption with Human Resource Competency as Moderation and Implementation of The Penta Helix Model in Facing New Normal Challenges in Jember Regency

Analisis Desain Kemasan, Harga, Kualitas Produk Dan Pengaruhnya Terhadap Keputusan Pembelian (Studi Kasus Medan Crispy 22 M2c Desa Sampali Precut Sei Tuan

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