Pengaruh Kualitas Layanan Pada Warung Internet I-Cafe Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Di Kota Blitar

Pratama, Efraim Honey; Santoso, Ariadi; Girahani, Endang

doi:10.30737/jimek.v1i2.311

Cited by 6 publications

(5 citation statements)

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“…Sedangkan menurut Nathasya (2018), marketplace dapat dedinisikan sebagai website atau aplikasi online yang memfasilitasi proses jual beli dari berbagai toko. Marketplace memiliki konsep yang kurang lebih sama dengan pasar tradisional.…”

Section: Marketplace Sebagai Media Pemasaran Gula Arenunclassified

Optimalisasi Penggunaan Marketplace Untuk Meningkatkan Hasil Penjualan Gula Aren Desa Banjar Kecamatan Licin Kabupaten Banyuwangi

Ali,

Al Ahsani

2023

Ngarsa

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Desa Banjar merupakan desa yang terletak di Kecamatan Licin Kabupaten Banyuwangi. Desa Banjar memiliki luas 82946 Ha dan memiliki jumlah penduduk 2.917 jiwa. Desa Banjar memiliki empat Dusun yang terdiri dari Dusun Krajan, Salakan, Putuk dan Rembang. Desa Banjar merupakan desa yang mayoritas penduduknya berprofesi sebagai petani. Desa Banjar memilki potensi yang cukup besar mulai dari kegiatan UMKM seperti kopi utek, dan produksi gula aren. Dimana salah satu dusun yang ada di desa Banjar yakni di Dusun Rembang memproduksi gula aren sebagai usaha yang dikelola langsung oleh masyrakat setempat. Sehingga usaha tersebut masih sangat sederhana dikarenakan minimnya peralatan yang digunakan berdampak pada kurang optimalnya proses produksi. Dan juga dalam proses penjualan gula aren ini masih belum bisa dijangkau oleh masyarakat luar daerah karena pemasaran yang sederhana hanya dititipkan di toko-toko terdekat saja atau membuat gula aren jika ada pesanan sehingga produksi gula aren belum berkembang. Maka dari itu era yang semakin canggih ini penggunaan Marketplace atau platform pasar online sebagai upaya dalam meningkatkan penjualan produksi gula aren ini. Marketplace ini dikelola dan dibantu oleh anggota Karang Taruna sehingga bisa memudahkan warga yang ingin menjual produknya. Dalam penelitian bahwa untuk meningkatkan pertumbuhan ekonomi di desa perlu adanya trobosan baru dengan menggunakan marketplace sebagai wadah bagi masyarakat mempromosikan dan menjual gula aren sehingga dapat dikenal oleh masyarakat umum. Dengan adanya pengelolaan secara maksimal diharapkan dapat meningkatkan pertumbuhan ekonomi yang ada Desa Banjar Kecamatan Licin Kabupaten Banyuwangi. Kata Kunci :Optimalisasi; Marketplace; Penjualan Gula Aren Banjar village is a village located in the slippery District of Banyuwangi Regency. Banjar village has an area of 82946 Ha and a population of 2,917 inhabitants. Banjar village has four hamlets consisting of krajan, Salakan, Putuk, and Rembang Hamlets. Banjar is a village where the majority of the population works as farmers. Banjar village has considerable potential ranging from MSME activities such as utek coffee, and palm sugar production. One of the hamlets in Banjar village, Rembang Hamlet, produces palm sugar as a business managed directly by the local community. So, the business is still very simple because the lack of equipment used has an impact on the less optimal production process. Also, the process of selling palm sugar is still not reachable by people outside the region because simple marketing is only deposited in the nearest stores or making palm sugar if there is an order, so the production of palm sugar has not developed. Therefore, this increasingly sophisticated era of the use of marketplaces or online market platforms is an effort to increase sales of palm sugar production. This Marketplace is managed and assisted by members of the youth so that it can make it easier for people who want to sell their products. The research shows that to increase economic growth in the village, there needs to be a new breakthrough by using the marketplace as a forum for people to promote and sell palm sugar so that it can be known by the general public. The maximum management is expected to increase economic growth in the village of Banjar, the slippery Sub-District of Banyuwangi. Keywords: Optimization; Marketplace; Palm Sugar Sales on

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Section: Marketplace Sebagai Media Pemasaran Gula Arenunclassified

Optimalisasi Penggunaan Marketplace Untuk Meningkatkan Hasil Penjualan Gula Aren Desa Banjar Kecamatan Licin Kabupaten Banyuwangi

Ali,

Al Ahsani

2023

Ngarsa

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“…Pengertian dari loyalitas konsumen merupakan implikasi jangka panjang atas terciptanya costomer satisfaction atau kepuasan pelanggan (Rasyid, 2017). Ciri-ciri pelanggan yang loyal adalah orang yang: Melakukan pembelian berulang secara teratur, Membeli antarlini produk dan jasa, Mereferensikan kepada orang lain, dan menunjukkan kekebalan terhadap tarikan dari pesaing (Pratama et al, 2019).…”

Section: Loyalitas Konsumenunclassified

Pengaruh Komitmen Perusahaan, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen

Sovania,

Setiawan

2023

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The development of the automotive industry in Indonesia has become an integral part of the country's economic growth. Along with population growth and increasing people's purchasing power, demand for motorized vehicles has soared, making Indonesia one of the largest automotive markets in Southeast Asia. However, in the midst of this rapid growth, Indonesia is also faced with increasingly fierce competition. This happened to the largest manufacturer in Indonesia, namely Toyota Auto 2000, where there was a decline in sales in the period 2017 to 2023. This research aims to investigate whether company commitment, product quality and service quality have an impact on the sales performance of Toyota Auto 2000, which in the end can create and maintain customer loyalty. The research method applied is a quantitative approach with an explanatory research type, which aims to explore the relationship and impact of the variables studied. The research population consisted of Toyota Auto 2000 consumers in the Bekasi area, with a sample determined based on a formula for a minimum sample size of 10 times the number of indicators used, resulting in a sample of 100 respondents. Data was collected through a questionnaire with a Likert scale as a measurement tool, and data analysis was carried out using the Partial Least Square (PLS) method. The research results show that company commitment and product quality have a significant positive impact on consumer loyalty, while service quality does not have a significant impact on consumer loyalty, which provides important insights regarding aspects that need to be improved in order to overcome declining sales and increase customer loyalty. at Toyota Auto 2000. Keywords: Consumer loyalty, Company commitment, Product quality, Service quality

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“…Pelanggan beranggapan bahwa suatu produk dengan harga yang mahal berarti mempunyai kualitas produk yang baik. Ada empat indikator harga yaitu keterjangkauan harga, kesesuaian harga dengan kualitas produk, daya saing harga, dan kesesuaian harga dengan harapan (Permono et al, 2021). Menurut (Setyowati, 2017) loyalitas adalah kesetiaan seorang pelanggan untuk menggunakan produk sebuah perusahaan dalam waktu yang lama.…”

Section: Pendahuluanunclassified

Pengaruh Citra Merek dan Harga terhadap Loyalitas Pelanggan Indomie Goreng dengan Kepuasan sebagai Variabel Intervening

Leke,

Welsa,

Cahya

2023

jmas

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This study aims to examine and determine: the effect of brand image and price on customer loyalty of indomie goreng with satisfaction as an intervening variable. The method used in this study is a quantitative method with primary data obtained through a questionnaire (questionnaire). The sample of this study was 100 respondents with purposive random sampling technique which was then processed using the spss 21.0 data processing application and analyzed using multiple linear analysis. The results of the study indicate that brand image has a positive and significant effect on customer loyalty. Price has a positive effect on customer loyalty. Brand image and price simultaneously have a positive effect on customer loyalty. Brand image has a positive and significant effect on customer loyalty with satisfaction as an intervening variable. Price has a positive and significant effect on customer loyalty with satisfaction as an intervening variable.

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Pengaruh Kualitas Layanan Pada Warung Internet I-Cafe Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Di Kota Blitar

Cited by 6 publications

References 0 publications

Optimalisasi Penggunaan Marketplace Untuk Meningkatkan Hasil Penjualan Gula Aren Desa Banjar Kecamatan Licin Kabupaten Banyuwangi

Optimalisasi Penggunaan Marketplace Untuk Meningkatkan Hasil Penjualan Gula Aren Desa Banjar Kecamatan Licin Kabupaten Banyuwangi

Pengaruh Komitmen Perusahaan, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen

Pengaruh Citra Merek dan Harga terhadap Loyalitas Pelanggan Indomie Goreng dengan Kepuasan sebagai Variabel Intervening

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