Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen

Abstract

This study aims to determine the magnitude of the influence of service quality and corporate image on customer satisfaction at one of the delivery service companies in the city of Bandung. Respondents are customers who use delivery services as many as 90 customers. Researchers used path analysis techniques to determine the magnitude of the influence of service quality and corporate image on customer satisfaction. The calculation results show a significant effect of service quality and company image on customer satisfaction. Recommendations from the study results suggest that optimizing consumer satisfaction felt by consumers should make consumers loyal to shipping service products so that consumers are reluctant to switch to using other shipping service products. Furthermore, with service improvements that make consumers loyal, consumers will likely be willing to pay more for the services they feel.

The Influence of Personality, Reputation, Value, and Corporate Identity on Customer Satisfaction at Bank Syariah Mandiri Mataram Branch

“…The conclusion is that the value variable (X3) partially has a positive and significant effect on the customer satisfaction variable (Y). The results of this study are supported by previous research (Aswati et al, 2020;Budianto, 2019;Michael B.Pontoh et al, 2014;Tumbuan et al, 2014) an element of the image the company proved to have a positive and significant effect on customer satisfaction.…”

“…The second is Emotional is a consequence of the overall experience felt by customers towards the company over time, such as feelings, attitudes and beliefs that a person has towards the company. According to Aswati and Normasari, corporate image is the consumer's response to all offers from the organization and is defined as the sum of people's beliefs, ideas, and impressions of things that an organization owns (Aswati et al, 2020;Normasari et al, 2013).…”

Impact Marketing Techniques: Instagram, WhatsApp, and Consumer Predisposition Acquire Prepared Foods

“…On Instagram, appealing visual content such as high-quality images and engaging videos of homecooked meals significantly enhances consumer interest and purchase intentions. The aesthetic presentation of food plays a crucial role in attracting consumers (Aswati et al, 2022;Mahanani & Alam, 2022).…”

Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian

“…Bagi perusahaan yang berkeinginan untuk merangsang minat beli konsumen, sekaligus memberikan kepuasan bagi mereka, maka kualitas produk menjadi faktor kunci dalam mendorong keberhasilan pemasaran produk perusahaan. (Aswati, Komara, Satria & Roslina, 2022) Namun hal tersebut tidak selalu berjalan lancar sesuai ekspektasi perusahaan, jika tidak dibarengi oleh strategi promosi yang dapat dijangkau oleh masyarakat, daya beli konsumen, dan faktor lainnya. (Lee & Chen-Yu, 2018) Sebuah perusahaan dapat memenangkan persaingan dengan cara menampilkan produk terbaik yang dapat memenuhi selera konsumen.…”