This study aims to determine the magnitude of the influence of service quality and corporate image on customer satisfaction at one of the delivery service companies in the city of Bandung. Respondents are customers who use delivery services as many as 90 customers. Researchers used path analysis techniques to determine the magnitude of the influence of service quality and corporate image on customer satisfaction. The calculation results show a significant effect of service quality and company image on customer satisfaction. Recommendations from the study results suggest that optimizing consumer satisfaction felt by consumers should make consumers loyal to shipping service products so that consumers are reluctant to switch to using other shipping service products. Furthermore, with service improvements that make consumers loyal, consumers will likely be willing to pay more for the services they feel.
This study aims to determine service quality and price on customer satisfaction. The research method used is a survey method on 100 customers at one of the transportation service providers in the city of Bandung. The path analysis technique is used to answer the problem formulation. The results show that the service quality variable and the price variable have a significant effect either partially or simultaneously on customer satisfaction; however, there are still several factors that influence customer satisfaction outside of this study. The study results recommend that the company's management provide directives and strict rules to bus officers always to pay attention and make time-efficient, for example, the time of bus departure and bus arrival on the destination route so that there are no delays.
The purpose of this study was to determine and test the relationship and extent of the influence of the Self Assessment System variable on Income Tax Article 25 Receipts of Individuals in one of the Primary Tax Service Offices in Bandung.The research method used is descriptive and verification research methods. Where research aims to analyze data by describing or describing the data that collect as it is without intending to make conclusions that apply to the public. The second method is the verification method, where research is used to test the truth of a hypothesis which is carried out through data collection in the field. In an effort to obtain data and information that will support this research, namely by collecting secondary data.Based on the research results, the correlation coefficient is 0.757 or 75.7%, meaning that there is a strong relationship between the variable (X) Self Assessment System and variable (Y) Income Tax Article 25 income for individuals. The results of the study show the results of a simple linear regression, namely the equation Y = 18.324 + 0.423x, this shows that the Self Assessment System has a positive effect on income tax article 25 for individuals. The results of the calculation of the significant test (t test) with a significant level of 0.05 obtained tcount greater than ttable (5.436 > 1.717), this means that H0 is rejected and Ha is accepted. Thus proving that there is a significant influence between the Self Assessment System on the receipt of Income Tax Article 25 for individuals. The magnitude of the influence of the Self Assessment System on the receipt of Income Tax Article 25 for individuals is shown from the calculation of the coefficient of determination which is 57.3%, while the remaining 42.7% is the influence of other factors or variables not examined by the author.
The provision of goods is one way to meet consumer needs. Excellent service quality and the applicating the affordable prices is one of the activities to achieve customer satisfaction. The purpose of this study is to determine the influence of service quality and price to customer satisfaction. The results reveal the problems regarding customer satisfaction with service quality and pricing. It is due to the lack of quality of services and the applied price. Therefore, it cannot increase customer satisfaction and decrease the level of consumers’ arrival. This research uses the questionnaire method with 100 respondents. The research applies verification analysis to analyze the data, consisting of multiple linear regression analysis and partial test (t-test) and simultaneous test (F-test). The results indicate that all independent variables as service quality and price, have a positive relationship. It is in line with the dependent variable, the consumer satisfaction. Hypothesis testing by using t-test shows two independent variables significantly affect consumer satisfaction. The F-test reveals these two variables affect customer satisfaction. The adjusted R-square of 0.620 indicates that the independent variable explains 62.0% service quality and price influence on customer satisfaction. The rest of 38.0% explain other variables outside the variables used in this research, such as promotion, distribution, value, and the others.
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