Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan Ahass Daya Motor Surabaya

Arifin, Syamsul; Anisa, Nur Aini; Utomo, Priyo

doi:10.31004/joe.v5i3.1840

Cited by 3 publications

(3 citation statements)

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“…Para konsumen yang potensial menginginkan produk harus dibuat berkualitas, terutama dalam memenuhi harapan konsumen agar puas dan loyal pada perusahaan. Konsumen tentunya tidak akan membeli produk yang tidak dapat memenuhi harapan (Arifin et al, 2023). Kualitas produk diartikan seberapa jauh kemampuan suatu produk dalam memenuhi dan memuaskan kebutuhan konsumen.…”

Section: Kualitas Produkunclassified

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Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Bakso Pak Nasir Cita Hati Surabaya

Kartika,

Pelitawati,

Chasanah

2023

WORLDVIEW

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This study aims to analyze and determine the effect of product quality, service quality and location on customer satisfaction of Bakso Pak Nasir Cita Hati Surabaya. The data collection method used is questionnaire data. With population and samples are consumers of Bakso Pak Nasir Cita Hati Surabaya, totaling 75 respondents. The instrument in this study used a Likert scale and the technique used was Non-Probability Sampling technique with an Accidental Sampling approach. By using the formula Hair et al. The data analysis method used is multiple linear regression analysis using the SPSS version 23.0 statistical test tool. The results showed that the tcount of the Product Quality variable was 3.366 with a ttable value of 0.2272 and Sig obtained a sig of 0.000 <0.05, the tcount of the Service Quality variable was 3.112 with a ttable value of 0.667 and Sig obtained a result of 0.000 <0.05, the Location tcount was 3.36 with a ttable value of 0.667 and Sig obtained a result of 0.000 <0.05. So it can be said that the Poduk Quality, Service Quality, Location Variables simultaneously have a significant effect on Customer Satisfaction at Bakso Pak Nasir Cita Hati Surabaya. While the R Square test is obtained at 0.656 or 65.6% of the independent variables, namely Product Quality, Service Quality and Location, affect the dependent variable, namely Customer Satisfaction. And the remaining 34.4% is influenced by other factors.

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Section: Kualitas Produkunclassified

“…Keputusan pembelian menurut Kanuk (2008) adalah pemilihan dari dua atau lebih alternatif pilihan keputusan pembelian, artinya bahwa sesorang membuat keputusan, harus tersedia beberapa alternatif pilihan. Keputusan untuk membeli dapat mengarah proses pengambilan keputusan tersebut dilakukan (Arifin et al, 2023).…”

Section: Kepuasan Pelangganunclassified

Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Bakso Pak Nasir Cita Hati Surabaya

Kartika,

Pelitawati,

Chasanah

2023

WORLDVIEW

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“…According to (Arifin, et, al., 2022) consumer satisfaction is a condition where consumer needs, desires and expectations of a product and service, match or are met with the appearance of products and services. Satisfied consumers will consume the product continuously, encouraging consumers to be loyal to a product and service and happy to promote the product and service through word of mouth.…”

Section: Introductionmentioning

confidence: 99%

Exploring the Interplay of Product Quality, Facilities, Consumer Satisfaction, and Sales Volume in Modern Markets

Adyatrin

2023

JMOI

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This study aims to determine the effect of two independent variables, namely product quality and facilities, on consumer satisfaction and its impact on sales volume in Griya Kalibaru Housing, Depok, West Java. This study used a quantitative approach with associative research using the questionnaire method as a data collection tool. Data analysis techniques used include validity tests, reliability tests, classical assumption tests, linear regression tests, correlation coefficient tests, determination coefficient tests, hypothesis tests, path analysis, and sobel tests. The population of this study was all residents of houses in Griya Kalibaru Housing, Depok City, West Java, totaling 58 people. Using saturated sampling techniques, a sample of 58 respondents was obtained. The results showed a positive and significant influence between facilities on sales volume through customer satisfaction, with a t-statistic value of 2.911, exceeding the t-table value of 1.96, and a sig value of 0.03, smaller than the significance level of 0.05, so that Ho9 was rejected and Ha9 was accepted. In addition, the Adjusted R Square coefficient of determination of 0.701 shows that the variables of product quality, facilities, and consumer satisfaction contribute 70.1% to sales volume. The remaining 29.9% was influenced by other factors not included in the study.

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Strategi Peningkatan Kepuasan Konsumen melalui Kualitas Produk dan Fasilitas

Anindia

2024

JMOI

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Modern business developments show that the success of a company depends not only on quality products, but also on the overall consumer experience. Product quality and facilities are key factors that can shape the level of consumer satisfaction. This research aims to explore effective strategies in increasing consumer satisfaction through improving product quality and facilities. With a deep understanding of the impact of both, companies can design more appropriate strategies to meet consumer expectations. The research method involves quantitative analysis to assess consumer perceptions of product and facility quality. Consumer surveys, interviews, and statistical data analysis are used to construct a comprehensive picture of the relationships between these variables. This research reveals that strategies to increase consumer satisfaction that focus on improving product quality and facilities provide a significant positive impact. Business decisions informed by the results of this research can help companies optimize their resources to achieve competitive advantage.

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Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan Ahass Daya Motor Surabaya

Cited by 3 publications

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Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Bakso Pak Nasir Cita Hati Surabaya

Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Bakso Pak Nasir Cita Hati Surabaya

Exploring the Interplay of Product Quality, Facilities, Consumer Satisfaction, and Sales Volume in Modern Markets

Strategi Peningkatan Kepuasan Konsumen melalui Kualitas Produk dan Fasilitas

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