Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Nasabah

Abstract

Customer satisfaction is one of the critical aspects of achieving service goals in marketing. This study aims to determine service quality and location on customer satisfaction. Researchers surveyed one of the private banks in Bandung with several respondents as many as 100 customers. The researchers used path analysis techniques to determine the magnitude of the influence of service quality and location on customer satisfaction. The study results indicate that there is a significant effect of service quality and location on customer satisfaction. Furthermore, the study results indicate that to increase the satisfaction of existing customers; it should continue to be improved so that there is no decline by paying attention to service and other aspects such as location, so this can achieve.

Marketing Strategy for Private Elementary Schools in The City Of North Sumatra in Increasing The Number Of Students

“…If the target number of students has yet to be reached within the targeted timeframe, the PSB Program will be extended until the target students are met. The results of the research qualitatively show that the implementation of the marketing strategy is exemplary and can explain previous research such as Hammerschlag et al (2020); Munsch (2021); Wahyuni et al (2022); Yanelka et al (2022) and Nuriadi, (2021).…”