Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Melalui Kepuasan Pelanggan Bolt

Susilowati, Susilowati; Handayani, Tati

doi:10.35590/jeb.v2i2.716

Cited by 11 publications

(10 citation statements)

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“…Thus, it can be concluded that product quality and price simultaneously have a significant effect on customer loyalty for soft drink products Bubble'ku Bubble Drink and Ice Blend at Ramayana Department Store of Sukabumi City. This is in accordance with the results of previous research conducted by Susilowati & Handayani (2015) and Bulan (2016).…”

Section: The Effect Of Product Quality and Price On Customer Loyaltysupporting

confidence: 94%

Product Quality and Price Influence on Customer Loyalty in the Bubble'ku Bubble Drink and Ice Blend Soft Drink Business at Ramayana Department Store Sukabumi City

2022

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This study aims to determine the effect of product quality and price on customer loyalty either partially or simultaneously. The population in this study were all customers of Bubble'ku Bubble Drink and Ice Blend at Ramayana Department Store of Sukabumi City for June which as many as 900 people as the population. The sample of study was determined by Slovin formula, so that 90 sample was obtained. To test the analysis of research instruments, validity, reliability, and classical assumption tests were employed. For statistical analysis and relationship analysis, Pearson product moment correlation was used, as well as the coefficient of determination, multiple linear regression, and the t test and F test to test the null hypothesis. The findings reveal that simultaneously product quality and price significantly influence customer loyalty. By comparing Fstatistic with ttable (82.536 > 3.10), which means that H0 is rejected and H1 is accepted, and H0 is rejected and H2 is accepted, so the research hypotheses proposed in this study prove that product quality and price together (simultaneously) affect the customer loyalty. The contribution of product quality and price to customer loyalty is 65.5%, and the remaining 34.45% is influenced by variables not examined other than product quality and price. These variables include marketing strategy, location, promotion, marketing mix, service quality, promotion, and so on.

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Section: The Effect Of Product Quality and Price On Customer Loyaltysupporting

confidence: 94%

Product Quality and Price Influence on Customer Loyalty in the Bubble'ku Bubble Drink and Ice Blend Soft Drink Business at Ramayana Department Store Sukabumi City

2022

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“…Research conducted by (Septina Dwi Mayasari, 2015) with the results of his research shows that product quality and price affect customer loyalty and customer satisfaction. Likewise, research conducted by (Caesar Andreas, 2006) with the results of his research showing that product quality has a significant and positive effect on customer satisfaction and customer loyalty.…”

Section: Relations Between Variables Service Quality On Customer Sati...mentioning

confidence: 98%

“…To meet customer satisfaction, the company provides good product quality, good service to be able to retain customers and affordable prices. Research conducted by (Septina Dwi Mayasari, 2015) with the results of his research shows that product quality and price affect customer loyalty and customer satisfaction. However, it is different from the research conducted by Fitriani, (2016), found that price, product quality, and service quality do not affect consumer satisfaction.…”

Section: Introductionmentioning

confidence: 98%

Service Quality, Product Quality, Price, Promotion, and Location on Customer Satisfaction and Loyalty in CV. Restu

Akmal,

Panjaitan,

Ginting

2023

JABT

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This study aims to analyze the effect of service quality, product quality, price, promotion, and location on CV Restu's customer satisfaction and loyalty. This research is quantitative research by distributing questionnaires to respondents. The population in this study is CV Restu's customers whose numbers cannot be known with certainty. The sample selection method in this study used the incidental sampling method. Determination of the number of samples in the study using the formula Roscoe theory so that the sample in this study amounted to 70 respondents. Data analysis using Structural Equation Modeling (SEM) using SmartPLS 3.0. application. The results of this study indicate that service quality has no significant effect on customer satisfaction, product quality has no significant effect on customer satisfaction, the price has no significant effect on customer satisfaction, the promotion has no significant effect on customer satisfaction, location has no significant effect on customer satisfaction, service quality has no effect significant effect on customer loyalty, product quality has no significant effect on customer loyalty, the price has a significant effect on customer loyalty, the promotion has no significant effect on customer loyalty, location has no significant effect on customer loyalty and customer satisfaction has no significant effect on customer loyalty.

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“…Consumers will compare expectations before buying a product with what they get after buying the product [37]. This is reinforced by research conducted by Kusmawati (2017) that product quality affects consumer buying interest [38]. The results of the influence of the regression studied showed that product quality had a significant effect on consumer satisfaction.…”

Section: Relationship Between Variablesmentioning

confidence: 99%

The Influence of Perceived Price, Product Quality and Service Quality towards KFC Consumer Satisfaction in Indonesia

Hongdiyanto,

Koesmono,

Rachmawati

2023

IJSMS

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Competition in the world of fast-food fried chicken in Indonesia is quite fierce. One of the popular players in the competition is Kentucky Fried Chicken. This research was conducted to find out how the choices of consumers in knowing their satisfaction when consuming products from KFC. The research was conducted in 5 major cities in Indonesia: Jakarta, Surabaya, Medan, Bandung dan Makassar by spreading questioner with a total sample of 113 respondents. The results of this study are price and product quality affect customer satisfaction, but service quality does not affect customer satisfaction.

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Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Melalui Kepuasan Pelanggan Bolt

Abstract: This study was conducted to examine the magnitude of the contribution proposed by the coefficient lines at each track diagram of causal relationships between variables

Cited by 11 publications

References 0 publications

Product Quality and Price Influence on Customer Loyalty in the Bubble'ku Bubble Drink and Ice Blend Soft Drink Business at Ramayana Department Store Sukabumi City

Product Quality and Price Influence on Customer Loyalty in the Bubble'ku Bubble Drink and Ice Blend Soft Drink Business at Ramayana Department Store Sukabumi City

Service Quality, Product Quality, Price, Promotion, and Location on Customer Satisfaction and Loyalty in CV. Restu

The Influence of Perceived Price, Product Quality and Service Quality towards KFC Consumer Satisfaction in Indonesia

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