Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Mesin Pompa Air Submersible Dab Decker Di Cv. Citra Nauli Electricsindo Pekanbaru

Tua, Geo Vanny Maruli; Andri,; Andariyani, Ira Meike

doi:10.56127/jukim.v1i04.266

Cited by 5 publications

(3 citation statements)

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“…Menurut Tjiptono dalam (Tua, Andri, & Andriyani, 2022) keputusan Pembelian adalah sebuah proses dimana konsumen mengenal produk atau merek tertentu dan mengevaluasi seberapa baik masing-masing alternatif tersebut dapat memecahkan masalahnya, yang kemudian mengarah kepada keputusan pembelian.…”

Section: Keputusan Pembelianunclassified

Pengaruh Kualitas Makanan Terhadap Keputusan Pembelian di Sego Pedas Basman Cabang UNSIKA

Nestiti,

Elin,

Yusuf

2024

JNMPSDM

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This research was conducted to test and analyze the influence of food quality on purchasing decisions at the Sego Pedas Basman Unsika branch, with food quality as variable X and buying decisions as variable Y. The method used in this research is a quantitative approach with simple linear regression analysis techniques. The sample in this study amounted to 106 respondents. After testing the hypothesis, the results showed that food quality significantly influenced purchasing decisions made by customers of Sego Pedas Basman, Unsika branch. However, it should be remembered that this research only examines the influence of food quality on purchasing decisions and not other factors that can influence purchasing decisions, such as service, price, and other factors. It is crucial to improve food quality further and meet customer expectations to maintain customer loyalty and, in turn, increase sales.

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Section: Keputusan Pembelianunclassified

Pengaruh Kualitas Makanan Terhadap Keputusan Pembelian di Sego Pedas Basman Cabang UNSIKA

Nestiti,

Elin,

Yusuf

2024

JNMPSDM

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“…Menurut (Triongko, Widodo, & Widowati, 2022) Faktor yang mempengaruhi kepuasan konsumen yaitu harga, kualitas pelayanan dan kualitas produk. Menurut (Tua & Andariyani, 2022)Harga adalah jumlah uang yang ditagihkan untuk suatu produk atau sejumlah nilai yang dipertukarkan konsumen untuk manfaat memiliki atau menggunakan produk.…”

Section: B Definisi Hargaunclassified

Pengaruh Kualitas Pelayanan Fasilitas dan Harga Terhadap Kepuasan Konsumen di Hotel Bina Darma Palembang

Hidayah

Hidayah²

2022

jist

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The formulation of the problem in this study is whether service quality affects customer satisfaction at Hotel Bina Darma Palembang Does facilities affect customer satisfaction at Hotel Bina Darma Palembang Does price affect customer satisfaction at Hotel Bina Darma Palembang Does service quality, facilities and prices affect customer satisfaction Hotel Bina Dharma Palembang. This aims to find out what affects the quality of service facilities and prices to consumers. The location of this research is located at Jln Jend A Yani 9/10 Ulu Palembang City. The population that has been used by researchers is some visitors who are at the Hotel Bina Darma Palembang which has a total of 5,561 visitors. The number of samples that have been obtained and calculated has a total of 98 respondents. The data collection technique in this study was a questionnaire. The hypothesis test used in this study is the t and f test. The results of this study indicate that the condition of service quality, facilities and prices affect consumer satisfaction.

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“…By prioritizing the consumer, companies can achieve positive results and responses from the community, such as increased interest and, ultimately, more purchases of their products. Consumer behavior in purchasing a product from a company is based on the observation of various alternative choices of similar products, leading to a decision on which product to buy (Tua et al, 2022). BSI KCP Sungai Lilin is an Islamic bank that offers Islamic financing products, including Murabahah financing.…”

Section: Introductionmentioning

confidence: 99%

The Influence of the Marketing Mix on the Interests of Customers Using Murabahah's Financing Products

Hanifa,

Haqiqi

2024

ISBANK

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This study is intended to analyze the effect of product, price, location, and promotion on customer interest in utilizing murabahah financing at Bank Syariah Indonesia KCP Sungai Lilin. This research is a quantitative research method, and data dissemination is done by distributing questionnaires. The sample in this study was 100 respondents, so this questionnaire was distributed to 100 respondents. The technique of collecting data in this study used an accidental random sampling technique, namely the technique of determining the sample by selecting respondents randomly but with certain criteria that must represent the population to be studied. As for the collection of primary data used by researchers, it was obtained from questionnaires distributed to respondents. Furthermore, the collected data were analyzed using multiple regression analysis with the help of the SPSS version 26. The results of this study indicate that product and price partially have a positive and significant effect on customer interest, while location and, promotion do not have a positive and significant effect on customer interest. Simultaneously, the product, price, location and promotion variables together have a positive and significant influence on customer interest in utilizing murabahah financing at Bank Syariah Indonesia KCP Sungai Lilin. Keywords : Product, Price, Location, Promotion, Customer Interest

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Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Mesin Pompa Air Submersible Dab Decker Di Cv. Citra Nauli Electricsindo Pekanbaru

Cited by 5 publications

References 0 publications

Pengaruh Kualitas Makanan Terhadap Keputusan Pembelian di Sego Pedas Basman Cabang UNSIKA

Pengaruh Kualitas Makanan Terhadap Keputusan Pembelian di Sego Pedas Basman Cabang UNSIKA

Pengaruh Kualitas Pelayanan Fasilitas dan Harga Terhadap Kepuasan Konsumen di Hotel Bina Darma Palembang

The Influence of the Marketing Mix on the Interests of Customers Using Murabahah's Financing Products

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