Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang Produk Syahi Haleeb

Abstract


 
 
 The food and beverage business in Indonesia is positive because it is able to contribute the highest Gross Domestic Product (GDP) among the sub-sectors under other creative economy categories. This phenomenon is certainly a good opportunity for food and beverage business actors such as Syahi Haleeb. Syahi Haleeb sells spiced milk tea beverage products located in Surabaya. This study aims to determine the effect of product quality and price on the intention to repurchase Syahi Haleeb's products. This study uses a quantitative approach using purposive sampling technique. The population in this study are consumers of Syahi Haleeb's products. The sample used in this study were 97 respondents. Data collection method using a questionnaire with a Likert scale and data analysis using linear regression analysis. The results in this study show that product quality has a positive and significant effect on repurchase interest, price has a significant effect on repurchase interest. 
 
 

The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products)

“…The value -0.452 indicates a negative value so it can be said that Price Perception has a significant negative relationship with repurchase intention. This is in line with research conducted by (Raharjo, 2020), (Firdausi, 2021) that price has a significant effect on repurchase intention. So the fifth hypothesis is accepted.…”

Pengaruh Harga, Kualitas Produk dan Kepercayaan terhadap Minat Beli Ulang Produk Susu SGM di Supermarket Sinar Terang Kota Probolinggo

“…Penelitian yang dilakukan (Anum & Badau, 2023) yang menunjukkan bahwa harga berpengaruh positif terhadap minat beli ulang. Penelitian yang dilakukan (Firdausi, 2021) menunjukkan bahwa harga berpengaruh terhadap minat beli ulang. Penelitian yang dilakukan (Kartika.…”

“…Penelitian ini sejalan dengan penelitan yang dilakukan oleh Farida Anum dan M. Magribi Badau (2023), Fahmi Firdausi (2021) dan Fauzan, Rohman (2019) yang hasilnya menunjukkan bahwa variabel harga mempunyai pengaruh yang signifikan terhadap minat beli ulang.…”