Pengaruh Kualitas Produk, Harga dan Distribusi terhadap Volume Penjualan ARB Bakery di Kelurahan Sukmajaya

Abstract

<p>ARB (Original New Flavor) Bakery is a fast-growing business in the food industry <br />sector, especially snacks made from wheat flour. Where this business must <br />always be able to keep up with the changes that occur along with the <br />development of an increasingly advanced business world. Including finding new <br />techniques, as well as ways to be able to increase the sales volume which is the <br />company’s goal. However, on the one hand, the company has not been too <br />focused on the development of marketing such as market research, especially <br />research related to the sale of ARB bread. The purpose of this research is to <br />determine whether product quality, price, and distribution significantly influence <br />the sales volume of ARB (Original New Flavor) Bakery in Sukmajaya urban <br />village. This research was conducted by giving questionnaires to 20 respondents. <br />The research method uses multiple linear regression analysis to determine the <br />effect of independent variables (X) in this case is product quality, price and <br />distribution to the dependent variable (Y) in this case is sales volume with the <br />the help of SPSS version 27.00 software. Based on the results and discussion it can <br />be concluded that simultaneously quality of product, price, and distribution have a <br />positive and significant effect on the sales volume of ARB (Original New Flavor) <br />Bakery in Sukmajaya urban village, it is obtained by the results of testing the <br />the hypothesis that shows the value of f count>f table (10,175>3,246). And the test <br />results partially state that the variables of product quality, price, and distribution<br />have a positive and significant effect on the sales volume of ARB (Original New <br />Flavor) Bakery in Sukmajaya urban village with a value of t count>t table <br />(2,575>2,120). This is evidenced by the results of the f hypothesis test <br />simultaneously and partially of t hypothesis test in data analysis.</p>

Pengaruh Kualitas Produk Dan Saluran Distribusi Terhadap Volume Penjualan Pada CV. Citra Abadi (CA) Bandar Lampung

“…Menurut hasil penenelitian Widiarto & Hardiana menyatakan bahwa kualits produk berpengaruh terhadap volume penjualan. Namun berbeda menurut penelitian Lestari bahwa kualitas produk tidak berpengaruh positif terhadap volume penjualan [1], [2].…”

The Effect of Product Quality, Price, and Halal Certification on The Sales Volume (Literature Review)

“…Indicators that affect product quality are product value, preference, and consumer satisfaction (Kusuma, 2021). Widiarto and Hardiana (2021) argued that product quality is the first driver of consumer satisfaction and global dimension. There are five indicators that affect product quality, product performance, specification compatibility, product durability, and aesthetics (Tjiptono in Paramita, 2022).…”

Pengaruh Bauran Pemasaran Terhadap Penjualan Produk Kartu Halo Telkomsel

“…Dengan upaya perusahaan dalam memperkenalkan produk dan ragam produk yang diciptakan, perusahaan semakin memenuhi berbagai kebutuhan dan keinginan konsumen terhadap suatu produk karena produk yang dihasilkan akan menarik perhatian konsumen dan meningkatkan volume penjualan perusahaan (Husain & Sani, 2020). Menurut penelitian (Widiarto & Hardiana, 2021) dan (Tannia & Yulianthini, 2022), kualitas produk sangat berpengaruh dan positif terhadap volume penjualan. Dengan demikian, produk unggulan akan meningkatkan volume penjualan (Khotimah et al, 2019).…”

“…Selain memungkinkan pengangkutan barang dari produsen ke konsumen akhir, pendistribusian suatu produk memerlukan perencanaan untuk mendukung keunggulan kompetitif produk. Menurut temuan dua penelitian (Putra et al, 2016;Widiarto & Hardiana, 2021), saluran distribusi memiliki dampak yang menguntungkan dan signifikan secara statistik terhadap penjualan. Memanfaatkan jasa perantara menguntungkan untuk pemasaran produk ketika menerapkan saluran distribusi ini dari tingkat agen, distributor, dan pedagang kecil ke tangan konsumen.…”

“…). Penelitian ini menegaskan temuan (Widiarto & Hardiana, 2021) dan (Tannia & Yulianthini, 2022) bahwa kualitas produk berpengaruh positif dan signifikan secara statistik terhadap volume penjualan. Dengan demikian, produk unggulan akan meningkatkan volume penjualan (Khotimah et al, 2019).…”