Pengaruh Kualitas Produk, Kualitas Layanan Dan Citra Merek Terhadap Niat Pembelian Ulang

Ekaprana, I Dewa Gde Agung; Jatra, I Made; Giantari, I Gusti Ayu Ketut

doi:10.24843/ejmunud.2020.v09.i08.p01

Cited by 25 publications

(30 citation statements)

References 0 publications

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“…Hasil penelitian ini sesuai dengan penelitian yang dilakukan oleh Nangi (2015) menyatakan bahwa brand image berpengaruh poitif dan signifikan terhadap niat membeli kembali terhadap suatu produk. Temuan serupa juga diungkapkan melalui beberapa hasil penelitian yang menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap repurchase intention Huang (2019), Ekaprana (2018) dan Aeni & Ratnasari (2021) serta Juliana (2021).…”

Section: Peran Brand Image Memediasi Celebrity Endorser Terhadap Repu...unclassified

Peran Brand Image Memediasi Pengaruh Celebrity Endorser Terhadap Repurchase Intention

Melzica

Wardana²

2022

EEB

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Celebrity endorsers are one of the factors that influence a person's intention to buy or reuse (repurchase intention) a product or service. The use of celebrity endorsers in promotions can increase repurchase intention. This study wants to explain the role of brand image in mediating celebrity endorsers on repurchase intention. This research was conducted in Denpasar City involving 80 respondents. The data collection method used is purposive sampling. Data was collected by distributing questionnaires containing statements related to celebrity endorser variables, brand image and repurchase intention. Furthermore, the data from the questionnaire collection was processed using validity and reliability tests to determine the feasibility and consistency of indicators in the questionnaire. In addition to validity and reliability tests, other tests were conducted, namely path analysis and Sobel test. The results showed that celebrity endorser had a positive and significant effect on repurchase intention. Meanwhile, brand image has a positive and significant effect on repurchase intention. So it can be said that to increase repurchase intention, it can be done by increasing the use of celebrity endorsers and growing a good brand image.

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Section: Peran Brand Image Memediasi Celebrity Endorser Terhadap Repu...unclassified

Peran Brand Image Memediasi Pengaruh Celebrity Endorser Terhadap Repurchase Intention

Melzica

Wardana²

2022

EEB

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“…Sehingga minat membeli kembali terhadap pelayanan yang didapatkan sebelumnya diulangi lagi untuk memecahkan masalah (repeated problem solving), dan menjadikan kebiasaan dalam mengambil keputusan (habitual decision making) (Firdaus dan Sutrisna, 2017). Indikator minat membeli kembali: Frekuensi pembelian yaitu berapa kali keinginan konsumen untuk melakukan pembelian secara berulang, komitmen pelanggan yaitu tingkat keinginan konsumen untuk melakukan pelayanan secara berulang, rekomendasi positif yaitu memberikan informasi yang baik kepada konsumen yang lain setelah konsumen tersebut mendapatkan pelayanan (Ekaprana et al 2020).…”

Section: Pendahuluanunclassified

Pengaruh Kualitas Pelayanan Kepuasan Pelanggan Melalui Loyalitas Terhadap Minat Membeli Kembali di Jinan Pet Care and Veterinary Palopo

Khaddapi¹,

Sapar²,

Salju³

et al. 2022

jabm

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Service quality and customer satisfaction are one of the determining factors for success in business services, including animal health services. The purpose of this study is to explore the dimensions of influence service quality, customer satisfaction through loyalty to repurchase interest at Jinan Pet Care and Veterinary Palopo. In this study, using a quantitative approach. The data collected were 238 clients at Jinan Pet Care and Veterinary Palopo using a structured questionnaire, and the theoretical model was tested using the least partial structured equation modeling (PLS-SEM). The results obtained indicate that the service quality variable, loyalty affects repurchase interest resulting in a significance value of 0.000 < from the value of = 0.05, the customer satisfaction variable does not affect loyalty and repurchase interest produces a significance value of 0.444 > from the value of = 0, 05.

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“…Kualitas layanan merupakan ukuran seberapa baik tingkat pelayanan yang diberikan perusahaan penyedia jasa sesuai dengan harapan pelanggan. Kualitas layanan memiliki dampak tidak hanya pada pemasok atau distribusi, karyawan, pelanggan saja tetapi juga mempengaruhi seluruh bisnis dan pertumbuhan organisasi [6].…”

Section: Kualitas Layananunclassified

Implementation of CRM System in Improving Service Quality at Zahra Mart Tanjungbalai Store

Zuhairoh¹,

Siagian²,

Sahren³

2022

J. Tek. Inform. (JUTIF)

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Zahra Mart Tanjungbalai is a business that sells various kinds of products ranging from cosmetic products, basic necessities and other goods located on Jl. M. Abbas, No B Lk. VII Ex. Sirantau district. Datuk Bandar Tanjungbalai City. The problem that occurs at Zahra Mart is that it has not implemented a website-based online sales system in marketing its products, and information about the products being sold is still limited, only people around the location know the existence of Zahra Mart Tanjungbalai. Therefore, the application of a CRM system is used to improve service quality at the Zahra Mart Tanjungbalai store which can help buyers find information about the products being sold and make it easier for buyers to place orders without having to come directly to Zahra Mart Tanjungbalai. In this study using qualitative methods that can help researchers to obtain solutions to all problems. The results of this study can help Zahra Mart in marketing their products and expanding sales of the products they market because of the features of rating, promo, discount, cashback, media chat, and service quality assessment (questionnaire). agree with the application of CRM at the Zahra Mart Tanjungbalai store. From the graph, it can be seen that the survey results strongly agree 55.89%, agree 23.72%, disagree 14.12%, strongly disagree 9.42%.

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Pengaruh Kualitas Produk, Kualitas Layanan Dan Citra Merek Terhadap Niat Pembelian Ulang

Cited by 25 publications

References 0 publications

Peran Brand Image Memediasi Pengaruh Celebrity Endorser Terhadap Repurchase Intention

Peran Brand Image Memediasi Pengaruh Celebrity Endorser Terhadap Repurchase Intention

Pengaruh Kualitas Pelayanan Kepuasan Pelanggan Melalui Loyalitas Terhadap Minat Membeli Kembali di Jinan Pet Care and Veterinary Palopo

Implementation of CRM System in Improving Service Quality at Zahra Mart Tanjungbalai Store

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