Pengaruh Kualitas Produk Pariwisata Terhadap Keputusan Berkunjung Di Bale Seni Barli-Kota Baru Parahyangan

Octaviany, Vany

doi:10.32659/tsj.v1i2.11

Cited by 9 publications

(8 citation statements)

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“…Sebuah produk biasanya terdiri atas daya tarik destinasi dan lingkungan, layanan dan fasilitas destinasi, aksesibilitas destinasi, serta persepsi citranya (Fyall & Garrod, 2005). Produk wisata adalah keseluruhan fasilitas atau pelayanan yang diperoleh dan dirasakan oleh wisatawan semenjak meninggalkan tempat tinggalnya hingga ke daerah tujuan wisata yang dipilih hingga Kembali ke tempat asalnya (Octaviany, 2016). Kotler (2002) produk adalah segala sesuatu yang ditawarkan oleh produsen sebagai dasar pemenuhan kebutuhan dan keinginan pasar.…”

Section: Produk (Product)unclassified

Strategi Bauran Pemasaran Terhadap Kepuasan Wisatawan (Studi pada D'dieuland)

Alexander¹,

Nurbasari²

2023

JSAB

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The level of economic growth in Indonesia is certainly influenced by various existing sectors, especially in the tourism industry sector which can be said to be one of the drivers of economic growth for the country, one of which is the D'dieuland tourist attraction in West Bandung district. In general, marketing a product or service, as an individual or company requires a marketing mix strategy in order to be able to compete for an advantage. This study aims to examine the marketing mix (7p) on tourist satisfaction. The data collection technique used questionnaires that were distributed to 100 respondents, with purposive sampling and data analysis techniques using the Partial Least Square (PLS) method. it can be concluded that only product and process variables have a significant influence on tourist satisfaction.

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Section: Produk (Product)unclassified

Strategi Bauran Pemasaran Terhadap Kepuasan Wisatawan (Studi pada D'dieuland)

Alexander¹,

Nurbasari²

2023

JSAB

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“…f. Available Package (Paket yang Tersedia) Available package merupakan komponen wisata berupa serangkaian paket-paket rekreasi atau wisata yang sudah disediakan atau sebelumnya sudah di atur oleh pihakpihak perantara ataupun pihak destinasi wisatanya (Octaviany, 2016).…”

Section: E Activity (Aktivitas)unclassified

Strategi Pengembangan Pariwisata Budaya

Choirunnisa

Karmilah

2022

JKR

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Cultural tourism is tourism whose main attraction is culture. Cultural tourism needs to be preserved because it can be a place for future generations to stay familiar with local traditions and culture in the midst of rapid technological advances. The purpose of writing this research is to find out the strategy for developing cultural tourism that can be carried out in the region or region at the village, sub-district, or district/city scale in Indonesia so that cultural tourism can still exist. The method in this study is a qualitative descriptive method using a study literature approach. Based on studies conducted in previous studies, it can be seen that the development of cultural tourism can be a separate potential for tourism because each region must have local cultural wisdom that is unique and unique to tourists. The study area of this research is located in Lasem Chinatown, Maspati Lawas Village, and Selumbung Village. Based on the results of the research, the strategy for developing cultural tourism can be carried out, among others, by developing cultural attractions that maintain regional identity, maintaining historic buildings as cultural heritage buildings, improving infrastructure, increasing tourism supporting facilities, and involving local community participation.Keywords: culture, tourism, development, strategyABSTRAKPariwisata budaya merupakan pariwisata dengan daya tarik utama yaitu budaya. Pariwisata budaya perlu dilestarikan karena dapat menjadi wadah bagi generasi penerus untuk tetap mengenal tradisi dan budaya lokal di tengah pesatnya kemajuat teknologi. Tujuan penulisan penelitian ini yaitu untuk mengetahui strategi pengembangan pariwisata budaya yang dapat dilakukan di kawasan atau wilayah baik pada skala desa, kecamatan, ataupun kabupaten/kota di Indonesia agar pariwisata budaya dapat tetap eksis. Metode pada penelitian ini adalah metode deskriptif kualitatif menggunakan pendekatan literatur studi. Berdasarkan kajian yang dilakukan pada penelitian-penelitian terdahulu, dapat diketahui bahwa pengembangan pariwisata budaya dapat menjadi potensi tersendiri bagi pariwisata tersebut karena masing-masing daerah pasti memiliki kearifan budaya lokal yang khas dan unik bagi wisatawan. Wilayah studi penelitian ini terapat di Kawasan Pecinan Lasem, Kampung Lawas Maspati, dan Desa Selumbung. Berdasarkan hasil penelitian, strategi pengembangan pariwisata budaya dapat dilakukan antara lain dengan cara pengembangan atraksi budaya yang tetap mempertahankan jati diri kawasan, pemeliharaan bangunan-bangunan bersejarah menjadi bangunan cagar budaya, peningkatan infrastruktur, peningkatan fasilitas-fasilitas penunjang pariwisata, serta melibatkan partisipasi masyarakat setempat.Kata kunci: budaya, pariwisata, pengembangan, strategi

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“…Menurut Medlik, menjelaskan bahwa accesable dimaksudkan agar wisatawan domestik dan mancanegara dapat dengan mudah dalam pencapaian tujuan ke tempat wisata (Octaviany, 2016). Pulau Kumala mempunyai akses informasi penunjuk arah menuju ke Pulau Kumala dan ada signal telekomunikasi yang baik.…”

Section: Pengaruh Aksesibilitas Terhadap Minat Kunjungan Ulang Wisata...unclassified

Pengaruh Atraksi, Aksesibilitas, Amenitas dan Kualitas Pelayanan Terhadap Minat Kunjungan Ulang Wisatawan di Pulau Kumala Kabupaten Kutai Kartanegara

Dita¹,

Zaini²

2022

ETNIK

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The tourism industry in Indonesia continues to grow along with the development of technology, transportation, and information. So that companies or tourism business actors must pay attention to tourism marketing by promoting service products and service quality in these tourist destinations. Kumala Island is a leading tourist attraction in Kutai Kartanegara Regency. The purpose of this study was to determine the effect of attractions, accessibility, amenities, and quality of service on the interest in repeat visits to Kumala Island, Kutai Kartanegara Regency. This study uses primary data by distributing questionnaires. The population in this study are visitors who have visited Kumala Island, with a sample of 100 respondents using thetechnique Accidental Sampling. The data analysis of this research uses multiple linear analysis using SPSS version 25.The results of this study prove that the Attraction variable partially has a positive and significant effect on Tourist Revisit Interest. Then the accessibility variable partially has a positive and significant effect on Tourist Revisit Interests. The Amenity variable partially has a positive and significant effect on Tourist Revisit Interests. Furthermore, the service quality variable partially has no positive and insignificant effect on Tourist Revisit Interests. Furthermore, simultaneously attractions, accessibility, amenities and quality of service partially have a positive and significant effect on Tourist Revisit Interests. The conclusion of this study explains that partially between the variables of attraction, accessibility, amenity have a positive and significant influence on the interest of repeat tourists. While the quality of service does not have a positive and insignificant effect on the interest of repeat tourists, but simultaneously the variables of attraction, accessibility, amenity and service quality have a positive and significant influence on the interest of repeat tourists.

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Pengaruh Kualitas Produk Pariwisata Terhadap Keputusan Berkunjung Di Bale Seni Barli-Kota Baru Parahyangan

Cited by 9 publications

References 0 publications

Strategi Bauran Pemasaran Terhadap Kepuasan Wisatawan (Studi pada D'dieuland)

Strategi Bauran Pemasaran Terhadap Kepuasan Wisatawan (Studi pada D'dieuland)

Strategi Pengembangan Pariwisata Budaya

Pengaruh Atraksi, Aksesibilitas, Amenitas dan Kualitas Pelayanan Terhadap Minat Kunjungan Ulang Wisatawan di Pulau Kumala Kabupaten Kutai Kartanegara

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