Pengaruh Motivasi Hedonic Shopping dan Adiksi Internet  Terhadap  Online Impulse Buying

Aqmarina, Aqmarina; Wahyuni, Zulfa Indira

doi:10.15408/tazkiya.v6i2.10990

Cited by 4 publications

(8 citation statements)

References 2 publications

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“…Then accept Ha, which means that hedonic shopping motivation has an effect on online impulse buying. Therefore, the findings in this study support the findings of [5] which reveal that hedonic shopping motivation has a significant effect on Impulse Buying.…”

Section: The Effect Of Hedonic Shopping Motivation On Online Impulse ...supporting

confidence: 90%

“…The results of this study are different findings from the results of research by [4]. but the results of this study are supported by the results of research conducted by [5]. Internet addiction can have no effect on online impulse buying because someone who is addicted to the internet does not necessarily access the internet to find information on an online product, and vice versa.…”

Section: The Effect Of Internet Addiction On Online Impulse Buyingcontrasting

confidence: 78%

“…Herabadi defines impulse buying or impulse buying as an act of unplanned buying which involves little or no consideration and emotions and unstoppable urges have an important role in encouraging consumers to buy [5].…”

Section: Impulse Buyingmentioning

confidence: 99%

“…Based on the results of Regina & I Putu's research, it was found that there was a significant positive effect of materialism on online impulse buying on internet users in Indonesia [4]. On the other hand, the results of Aqmarina & Zulfa's research also prove that there is a significant influence of hedonic shopping motivation on impulse buying [5]. Furthermore, another factor which is an external factor originating in terms of marketing characteristics that affect impulse buying is the promotion factor.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The Driving Factors for Online Impulse Buying on Shopee Marketplace at The Faculty of Islamic Economics and Business

Malik¹,

Yunus²,

Rafidah³

et al. 2022

Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in Conjunction With the 1st International

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The purpose of this research is to find out the influence of gender, internet addiction, promotion, matrealism nature, and motivation of hedonistic shopping towards online impulse buying on shopee marketplace among students Islamic Economic and Business Faculty of UIN Jambi. The analysis unit of this study is a student of the Faculty of Islamic Economics and Business UIN Jambi with a non-currible population and a sample of 97 people. The analysis method in this study is quantitative method because this research accommodates the form of numbers and statistical processing. Based on the results of research that has been done, obtained data from a number of five independent variables used, there are two variables that have no significant effect on online impulse buying, namely gender variables and internet addiction, while the other three variables namely promotion, matrealism and motivational shopping hedonists have a positive and significant effect on online impulse buying.

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Section: The Effect Of Hedonic Shopping Motivation On Online Impulse ...supporting

confidence: 90%

Section: The Effect Of Internet Addiction On Online Impulse Buyingcontrasting

confidence: 78%

Section: Impulse Buyingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Driving Factors for Online Impulse Buying on Shopee Marketplace at The Faculty of Islamic Economics and Business

Malik¹,

Yunus²,

Rafidah³

et al. 2022

Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in Conjunction With the 1st International

View full text Add to dashboard Cite

show abstract

“…There are a few of them (for example, pressure) (James et al, 2019). Online impulse buying is influenced by a number of factors, involving situational variables such time and money availability, promotions, and credit card ownership, as well as person-related characteristics like gender, hedonic shopping motivation, internet addiction, and materialism (Aqmarina & Wahyuni, 2019). Several studies reveal that impulsive buying can satisfy several hedonic needs, namely shopping for pleasure, surprise, and excitement.…”

Section: Introductionmentioning

confidence: 99%

Gen Z’s Gender, Hedonic Shopping Motives and Impulse Buying

2022

Jurnal Akuntansi, Manajemen Dan Ekonomi

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The usage of cheap internet access via cell phones, along with the fact that Gen Z is growing up in the era of globalization, has resulted in a generation that is completely reliant on the internet. The goal of this study was to see how hedonic shopping motives and gender influenced Gen Z's impulse internet purchases. The participants in this study were Management Study Program students who made online purchases through Shopee. The participants in this study are management students between the ages of 18 and 26. Purposive sampling was utilized as the sample approach. Multiple Linear Regression with Dummy Variables was used to determine the effect of hedonic shopping motives and gender on impulse buying at Shopee. The t test and the test of the coefficient of determination are used to test hypotheses. Multiple Linear Regression results with dummy variables show that the results indicating that the hedonic shopping motives have a favorable and significant effect on impulse buying, whereas gender has no effect on impulse buying

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Adaptasi Alat Ukur Online Shopping Addiction Scale

Al-Ghiffari,

Gani,

Mukminin

2022

JPI

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Online shopping addiction is a compulsive, excessive, and problematic tendency to shop via the internet that has consequences in economic, social, and emotional terms. This study aims to adapt the measuring tool The Online Shopping Addiction Scale from Zhao et al. (2017) into Indonesian. This research was conducted on 159 participants with an age range of 18-24 years, consisting of 35 men and 124 women. The measuring tool consists of 18 items that measure the six dimensions that have reliability 0.882 and the results of the calculation of the KMO MSA and the Bartlett's Test from SPSS version 27 show a statistical value of 0.855. Based on the calculation of the total variance explained, a value of 66.977 percent is obtained so that it can be concluded that this measurement tool is valid because it has a value above 50 percent. The value of the extraction calculation of this measurement tool produces 6 factors, the same as the initial blueprint, but with a different number and group of items.Keywords: addiction, online shopping scaleAbstrak Adiksi berbelanja online merupakan tendensi perilaku berbelanja melalui internet yang kompulsif, berlebihan, serta bermasalah yang menimbulkan konsekuensi dalam hal ekonomi, sosial, dan emosional. Penelitian ini bertujuan untuk mengadaptasi alat ukur The Online Shopping Addiction Scale dari Zhao et al. (2017) ke dalam bahasa Indonesia. Penelitian dilakukan kepada 159 partisipan dengan rentang usia 18-24 tahun, yang terdiri dari 35 orang laki-laki dan 124 orang perempuan. Alat ukur terdiri dari 18 item yang mengukur keenam dimensi yang memiliki reliabilitas 0,882 dan hasil perhitungan KMO MSA dan Bartlett's Test dari SPSS versi 27 menunjukkan nilai statistik sebesar 0,855. Berdasarkan perhitungan total variance explained didapatkan nilai sebesar 66,977 persen sehingga dapat disimpulkan bahwa alat ukur ini valid karena memiliki nilai di atas 50 persen. Nilai perhitungan ekstraksi pada alat ukur ini menghasilkan 6 faktor, sama dengan blueprint awal, tetapi dengan jumlah dan kelompok item yang berbeda. Kata kunci: adiksi, online shopping addiction scale

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Pengaruh Motivasi Hedonic Shopping dan Adiksi Internet Terhadap Online Impulse Buying

Cited by 4 publications

References 2 publications

The Driving Factors for Online Impulse Buying on Shopee Marketplace at The Faculty of Islamic Economics and Business

The Driving Factors for Online Impulse Buying on Shopee Marketplace at The Faculty of Islamic Economics and Business

Gen Z’s Gender, Hedonic Shopping Motives and Impulse Buying

Adaptasi Alat Ukur Online Shopping Addiction Scale

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